Business plan for computer majors (1) 1. background introduction
The biggest problem facing college students now is the employment pressure. The increasingly severe employment situation makes many college students feel confused about their future, and they don't even know what the significance of college study is. It is difficult to find a job after graduation, and the work pressure is great. How to deal with the relationship between colleagues has become the most concerned topic.
To this end, as a new college student, we should create another road for our future life, that is, the road to entrepreneurship. At the same time, the state also strongly encourages and helps college students to start their own businesses. So we should plan for ourselves from now on, seize this opportunity and realize our entrepreneurial dream. Help more people in need in the future.
Second, the establishment and introduction of the company
1, company name.
Mingmou eyeglasses supermarket
2. The establishment of the company.
Mingmou optical shop is a soon-to-be-established optical shop, which will open next to Sichuan University of Science and Technology within two years after my graduation. Our optical shop mainly serves students, and its products are mainly middle and low-grade frame glasses, including frames, spectacle lenses, all kinds of frame glasses accessories, and also deals in contact lenses and their care solutions, pills, contact lens boxes and so on.
3. Advantages and characteristics of the company.
Mingmou glasses provide you with first-class service and high-quality products.
Services include: free computer optometry, free maintenance of glasses, free cleaning of glasses, free consultation on eye diseases, and professional optometry by experts.
Service features: expert optometry; Advanced subjective computer optometry instrument; Quality service; Absolutely inexpensive glasses; Under normal use, if there is anything that can be attributed to the poor structure, production and materials of the goods within half a year, we will replace the goods with the same value for you free of charge (except normal wear and tear or improper use).
Technical support: If the luminosity is uncomfortable within two weeks after the glasses are fitted, we will re-examine them for you free of charge, and if necessary, we will re-fit the lenses of the same brand and quality for free.
Price guarantee: Everything you buy in Jingjing is purchased directly from the manufacturer, which reduces intermediate links and costs, and of course the price is reasonable.
Satisfaction guarantee: All the frames you choose in Mingmou are guaranteed for one year.
Third, the company's development prospects
1, development background.
Nowadays, the social competition is increasingly fierce, and the heavy homework makes the nearsighted teenagers expand rapidly. Statistics show that the population wearing glasses in China has exceeded 300 million, and the annual market demand is as high as 654.38+0 billion pairs. Plus three. 200 million middle-aged and elderly people need reading glasses and sunglasses, and the market demand is extremely considerable.
On the other hand, in today's society, the trend of personalized, fashionable, branded and high-grade glasses consumption is increasingly obvious. Glasses are no longer a helpless choice for nearsighted people, but have become a fashion ornament.
2. Development trend.
For the 300 million people with ametropia, what is the demand for glasses every six years? That is the annual demand of 50 million pairs of glasses, annual sales of 20 billion yuan, annual growth rate of 10%. This is the market that China's glasses retail industry is facing, and perhaps the actual situation is far more than that. According to statistics, the population wearing glasses in China has an upward trend every year. The frequency of changing glasses for urban residents is about once every 3-4 years, and it is about 2-2 times in big cities. Once every five years, according to this calculation, the annual demand for glasses in China is far above 60 million pairs, and these do not include the development of special glasses such as sunglasses and driver's protective glasses. Students are one of the main groups of glasses consumption. According to the survey, the myopia rate of students is as high as 80%, and the frequency of changing glasses is also very high. About half of the people change their glasses once every six months and once a year.
Fourth, the market evaluation
1, glasses sales.
The glasses sales industry is a promising industry. In the selection of the top ten profiteering industries in China in 20xx, the glasses industry ranked sixth before the telecom industry. The so-called: I will sell you a 20-yuan mirror frame, with a favor of 200, a friendship of 300 and an offer of 400. The cost price of glasses is less than 10% of the selling price, and the profit of the glasses industry is calculated by times!
According to industry sources, glasses, like medicines, have many circulation links. The first price increase of glasses is within the manufacturer, that is, the glasses are not the cost price after leaving the factory. At present, most manufacturers sell glasses to the sales department of the factory after their birth, which can improve the work plan of college students' entrepreneurship plan by about 5%- 12% among manufacturers. The sales department buys out the exclusive agent and sells it to the wholesaler. In order to reduce the risk, manufacturers generally do not sell directly to stores, but go to optical shops after being changed hands by three-level wholesalers.
Among them, every pass will increase a certain profit, and the profit is generally around 20%. The biggest profit is in retail stores. If the profit of a pair of glasses is 180 yuan, then more than 100 yuan is earned by the store.
2. Customer characteristics.
Buyers and users of glasses are usually the same consumer. Customers are characterized by the unity of buyers and users, belonging to personal purchase behavior, which is random and easily influenced by advertising and other promotional activities. Profits or not. Generally speaking, the glasses industry is a very promising industry, and it is very profitable. Mainly depends on how the operator operates and manages.
Business plan for computer majors (2) 1. introduce
Tea, as a new type of health drink, is the contribution of the people in southern China in ancient times to China's food culture, and also the contribution of China people to the world's food culture. It is absolutely popular to open a tea shop now.
Second, the project introduction
1, the purpose of this plan.
Provide sufficient information for those who are interested in investing in capital projects.
Provide basic data and guidelines for the future business activities of this plan.
2. Company introduction.
Our company integrates high-grade professional tea culture, with the aim of "inheriting Millennium culture and promoting ethnic tea", pursues and carries forward the tea ceremony spirit of "health, beauty, harmony and respect", and is committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.
3. Industry background.
With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.
We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess, go ... leisure ways, you can find music friends or chess friends, make life interesting, and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.
4. marketing.
The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.
5. Enterprise management.
In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantages of centralized and unified operation of linear systems, but also included the positioning of the company's basic framework and operation mode. The product supply process was to establish direct sales channels, open up export channels and establish marketing network implementation plans.
6. Conclusion.
The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.
Third, management plan.
1, locate.
As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.
Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.
2. Business model.
(1), product portfolio.
Teahouse product portfolio includes: tea set products, service equipment and other brand elements, tea culture, service catering, performing arts and music.
Tea: We mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er.
Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.
Pottery: The tea set is made of simple natural celadon, such as Ru Ci.
Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.
Tea Culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.
(2) price combination.
Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.
The price of the commodity area can be determined according to the actual passenger flow.
(3) Promote the combination.
Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.
(4) Channel combination.
Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the related resources of Changchun factory and the cost advantage resources of high-quality manufacturers.
Marketing channels: teahouse member management mechanism and public relations activities, entrepreneurial theme activities and personal resources.
Fourth, competitive strategy.
Compared with the famous big cities such as Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse, Jingyi Teahouse is a rising star. Its teahouse features with the cultural connotation of A Dream of Red Mansions stand tall in the clubhouse. Only by fully tapping its cultural taste advantages and making full use of its cultural heritage, can it be inexpensive in product supply, and it can have absolute advantages.
Verb (abbreviation of verb) management mode
1, site management.
The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.
The waste of teahouse is the waste of the vacancy rate of the venue, so we should make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.
2. Staff management.
Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.
3. Service management.
Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.
4. Customer management.
Establish customer files, do a good job of customer contact and off-store service.
The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.
Teahouse management also includes: purchase management, storage management and financial management.
Development strategy of intransitive verbs
1, shaping personality.
Interpretation of tea culture personality business card of Mingyatang.
2. Multiple grafting.
Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.
3. Grab the long tail.
Internet popularity plus offline tea culture experience center.
4. Activate tradition.
Combine fashion with traditional tea culture to attract new vitality.
Business plan for computer majors (3) 1. market demand
With the development and globalization of electronic information, online games, as a new sunrise industry based on computer information, are rapidly sweeping the world. In 2008, the market share of online games in inland areas of China alone has exceeded 20 billion, and it is still growing by more than 20%. China's game market has great potential, and China's huge network user base is the main condition for the rapid development of online games.
However, all kinds of online games, especially Warcraft, CF and other large-scale online games, are inseparable from game equipment and game props, and often these props need a certain amount of money to buy. Most players don't have enough time and energy to get the virtual currency of these networks, so they are more willing to use money to buy items in the game, so the virtual currency in the network has its significance and value.
In order to meet the market demand for rich games, our company is guided by promoting the development of online games, with the purpose of reputation first and fast service, and has developed into a trustworthy virtual currency dealer in the minds of players. And strive to develop the company into a leading enterprise in domestic online game currency trading, and lead China's online industry to the international market.
Second, the company profile
1, company profile.
Xxx Company is an Internet company that serves the vast number of online game players. Its purpose is to provide players with various online game currencies by relying on the Internet, professional technology and services and the company's supreme reputation. The company mainly buys online game virtual currency from small and medium-sized workstations, and then provides guaranteed and reliable cash services for online game virtual currency. Business mainly focuses on Warcraft, CF, EVA and other boutique online games. At the same time, other non-mainstream online games are provided to facilitate players of different games.
2. Company management.
Equity institution: full shareholding plan. The management holds 60% of the shares, and the employees hold 40% of the shares, among which the employee shares provide incentives for key core personnel such as stock delivery. In the future, we should change our strategy according to the company's development and market demand.
Management department:
Marketing department: mainly responsible for grasping all kinds of opportunities in the market, good at capturing and analyzing the dynamic information of the development direction of online market, and able to push the newly developed business of the company to the market. The employees in this department need talents with flexible mind, strong analytical ability and certain marketing experience.
Foreign Affairs Department: It is mainly responsible for coordinating the harmonious relationship between the company and online games, negotiating with online game workstations, striving to acquire various game coins at the lowest cost, and contacting some companies interested in joining. This department requires good eloquence, good mind and good manners.
Sales and Technology Department: mainly responsible for direct communication with consumers, understanding the dynamic information of consumer demand, and formulating the network service process. This requires staff to have certain experience in game technology and professional computer technology, good reputation and good service attitude.
Decision-making department: mainly responsible for analyzing the company's relevant income and formulating relevant company development policies according to the market.
Finance department: responsible for managing the company's finance, salary distribution, capital turnover and other matters.
No matter which department staff, as workers who manage online games, they need to be highly motivated, have been exposed to more than two large-scale online games, and have a general grasp of the online industry. At the same time, they should keep their promises in professional ethics and follow the company's purpose and philosophy.
Third, the operation of funds
1. Estimated investment.
In order to achieve long-term and stable business objectives, the project hopes to obtain 5 million yuan of venture capital by the end of xxxx. This includes initial costs, market expansion, advertising, media activities and liquidity.
2. Return on investment.
By analyzing the market demand, it can be predicted that the company will achieve the sales target after normal operation, and the venture capital will gradually pay dividends on the investment according to the agreed share distribution policy. At the same time, at the end of xxxx, both parties can negotiate according to the transfer method of share agreement, and venture capital will withdraw at a profit, or through share repurchase, the company will repurchase venture capital shares with its own funds, and venture capital will withdraw at a profit.
Fourth, the business core.
The company mainly serves customers by communicating with customers of different games and roles. Customers place orders on our website and pay with bank cards or gift certificates issued by our company. After the money arrives, our company's role in the game will pay for the virtual items ordered by customers within the specified time.
Verb (abbreviation of verb) marketing strategy and plan
1. Establish a company website to publicize the company's business. Because our company is a start-up, advertising is indispensable for the development of the company. Establish a company website, players can buy game equipment directly from the company through the network.
College students in Beijing and Internet cafes near the school are the main groups of online games. First, we should publicize the success of the company's business to them. And strive to unite some large internet cafes.
3. Expand business outlets. Initially, the company centered on schools in Beijing. According to the relevant changes in the market and the stable income of the company, the company will spread outward with Beijing as the center. Thanks to the spread of the Internet, the company has gradually developed into a major game virtual currency exchange service company in China and entered foreign markets.
4. Strengthen marketing promotion. On the basis of achieving the relevant marketing objectives, we will intensify marketing propaganda, publicize our company's service tenet and service reputation through professional media, local newspapers, radio stations, internet and other media, and enhance the company's popularity.
Market competition and risk of intransitive verbs
At present, IGE is the best enterprise in this industry, but it thinks that the profit rate in the domestic market is too low at present, so it is mainly aimed at foreign countries. So the current competitors are mainly small websites. However, because these suppliers are scattered, they still exist in the form of small workshops and workstations, with small scale, low profits and no guarantee of credibility. Players are willing to buy but not at ease. We buy online virtual currency from small workstations at a certain price, and provide reliable cash exchange service for online virtual currency with the guarantee of company reputation.
Seven. Possible operational risks
1. Managing risk: As an initial network service company, we are very aware of our own shortcomings in management. At present, weak management is the biggest risk our company faces in its initial stage. Especially in strategic planning, human resource management and marketing management, there is a shortage of talents. Therefore, the company decided to set aside a certain amount of time every year as a management training day. Training the management and employees in quality awareness and post professionalism, perfecting various management systems, improving incentive policies and hiring senior management talents can minimize management risks.
2. Reputation risk: Maintaining the reputation of the company is an important purpose that all employees of the company must abide by.
But players may not believe it at first. This requires us to publicize the company's business through formal means, and at the same time requires employees to have good professionalism when communicating with players.
3. Risk of insufficient supply: Because the company is based on online games, it makes profits by providing virtual currency for various games. The market information of online games is not in place, and the game workstation has no money, which will affect our company's inability to provide services for players and even damage the company's reputation.
To this end, our company must actively negotiate with major domestic game workstations to expand the width of suppliers. At the same time, due to the flexibility of the online market, we must always pay attention to the development of the online market, which can effectively avoid and resolve supply risks.
Eight. conclusion
In order to facilitate interested investors to quickly understand the basic situation of our company, this plan is formulated. I will not elaborate on the details of financial planning and product marketing. If interested, our company can provide further and in-depth information for both parties to discuss cooperation matters.