Guided by the national requirements for higher vocational education and focusing on the needs of the development of public cultural undertakings, this major trains public cultural service institutions, communities, non-governmental organizations and grassroots cultural service centers to engage in publicity and planning of public cultural activities, management and implementation of cultural projects, and service and management of public cultural volunteers. Senior applied talents who meet the needs of cultural research, cultural project promotion, planning implementation, community cultural service and management in planning departments, public service departments, comprehensive offices and grassroots cultural service centers of public cultural enterprises and institutions. Divided into the following directions:

Public * * * Cultural Service Management (direction of brokers)

Training level experts

Three-year academic system

Training objectives This major trains high-quality professionals who can master the basic theory, knowledge and skills of film and television media and cultural industry management, understand the characteristics, laws and development trends of domestic and foreign artist markets, and engage in brokerage, planning, marketing and public relations in performing arts, entertainment and other fields. This major has established a professional-level broker course system integrating public cultural service management and artists, so that students can have comprehensive quality and professional knowledge when they graduate.

Graduates of this major can work as brokers for stars, artists, online celebrities, artists, painters and artworks. , or one's deceased father grind or go abroad for further study.

The main courses include art introduction, art appreciation, literature appreciation, drama appreciation, music appreciation, art appreciation, personal image positioning, personal image shaping, crisis public relations handling, mass communication, marketing, consumer psychology, psychology, marketing, cultural activity planning, business negotiation, business etiquette, business English, art business law, introduction to cultural industry, art economy and art management.

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