As a new type of healthy drink, college students' entrepreneurship plan 1 tea is the contribution of the people of southern China in ancient times to the food culture of China and the people of China to the food culture of the world. It is absolutely popular to open a tea shop now. Project introduction 1. 1 The purpose of this plan is to provide sufficient information for those who are interested in investing in capital projects. Provide basic data and guidelines for the future business activities of this plan. 1.2 company introduces our company's high-grade professional tea culture. Although adhering to the concept of "inheriting the Millennium culture and promoting ethnic tea" and aiming at pursuing and promoting the spirit of "health, beauty, harmony and respect", we are committed to building a first-class tea culture enterprise, allowing you to experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in a fast-paced urban life, we will wholeheartedly provide you with VIP-level services. 1.3 industry background With the rapid development of today's world, people's living standards have been gradually improved, and their quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure, loneliness and indifference. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities. We take customers as the center, we insist on adhering to our Chinese civilization, integrating and promoting traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we provide you with a series of conveniences-music equipment, chess and chess, and you can find music friends or chess friends to make life interesting and city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation. 1.4 The marketing market consists of all potential customers who have specific needs or desires and are willing and likely to exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city. 1.5 At the initial stage of development, the enterprise management company has a simple structure, small scale and relatively stable process, thus maintaining the advantage of centralized and unified operation of linear systems. The internal production process of the company includes the positioning of the company's basic framework and operation mode, and the product supply process is to establish direct sales channels, open up export channels and establish a marketing network implementation plan. 1.6 conclusion the teahouse in our company will promote culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors. Management plan 1. Mingyatang Tea House is positioned as the carrier of Taoist culture, and it serves the high-end consumer groups who are keen on tea culture and have cultural taste by providing guzheng tea products and tea performances in the painting and calligraphy room. Second, the business model 1, product portfolio Teahouse product portfolio includes: tea products, service equipment and other brand elements, tea culture, service catering, performing arts, music; Tea: mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er; Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers. Types of utensils: The tea set is made of simple natural celadon, such as Ru Ci service utensils: tablecloths, clips, cup holders, etc. They are all branded with the brand words of Mingyatang Teahouse. Tea culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as tea performance and tea culture connotation. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure. 2. Price combination Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies. The price of the commodity area can be determined according to the actual passenger flow. 3. Promoting the management of combined teahouses needs the help of industry associations and media forces, and holding tea culture salons regularly can improve the visibility and atmosphere of teahouses. 4. Channel combination supply channels: the top ten famous tea producing areas in China and the storefront channels in Changchun, the relevant resources of the factory in Changchun office and the cost advantages of high-quality manufacturers. Marketing channels: teahouse member management mechanism, public relations activities, entrepreneurial theme activities network resources. Three. Competitive Strategy Jingyi Tea House is a rising star compared with the famous Laoshe Tea House, Five Blessingg Tea Art House, Yiqingquan Tea House, Wentiange Tea House and Wuyutai Tea House in some big cities. Its teahouse features, standing in the clubhouse, have the cultural connotation of A Dream of Red Mansions. Only by fully tapping the advantages of cultural taste, making full use of cultural details, and being able to supply products at low prices and low quality, can it have absolute advantages. Four. Management mode 1. On-site management The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music. The waste of teahouse is the waste of the vacancy rate of the venue, so we should make effective use of every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure. 2. Employee management The core issues of teahouse management are employee time management, employee career growth and performance management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them. 3. Service management Service management embodies the beauty of people required by the tea ceremony in terms of welcoming guests, clients, tea clothes, tea clothes, supporting services, settlement services, complaint handling, and seeing off guests. 4. Customer management Establish customer files, and do a good job in customer contact and out-of-store services. The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step. Teahouse management also includes: purchase management, storage management and financial management. V. development strategy 1. Description of tea culture personality business card of Mingyatang II. Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting. 3. Seize the popularity of the Long Tail Internet and the offline tea culture experience center. 4. Activate the combination of traditional fusion fashion and traditional tea culture to attract new vitality. College students' business plan 2 With the improvement of residents' income level, the consumption demand for fruits is increasing. Fruit industry is a developing industry. And there are no big sales giants in this industry. There is a lot of market space. Chain operation is also a hot spot. Establish a community fruit shop: Establish a fruit shop in a community of 3,000 households. Market analysis: China has a huge fruit market. Compared with the per capita annual fruit consumption of 85kg abroad, China's per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan. At present, the average annual fruit consumption in China is about 45 kilograms, which is far from reaching the hygienic standard and worse than that in developed countries. If the future population growth factor is taken into account, according to the health standards, the national fruit consumption will reach115.5 million t. Reasons for selection Industry demand: China lacks big fruit sellers; The needs of entrepreneurs: low entry threshold, small investment can be operated; Brand-new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of meager profit competition, and their sales methods are novel: open self-service and automatic juicing service. Provide combined packaging boxes, introduce the characteristics of various fruits in the store and the people suitable for eating, and guide the purchase status of healthy consumption fruits and consumers' psychology: time is busy, there is no extra time to buy fruits. Supermarkets and wholesale markets don't buy many fruits because they mainly buy other products. The country plans to make the per capita fruit consumption reach 48kg in 2020 and 53kg in 2030. In other words, by 2030, the consumption of fruits will increase by 25 million kilograms. The market is huge. It is a characteristic service of 40% in the current market, 1. Fruit industry is a developing industry. And there are no big sales giants in this industry. There is a lot of market space. Chain operation is also a hot spot. It is also the first choice for most investors to start a business. In the south, fruit chain stores are small in scale, but they are all regional enterprises. The scale is not very large, but their annual sales volume is already very large. The annual sales of a single store reached 6.5438+0 million, and it began to make a profit. On the basis of the successful experience of southern fruit chain stores, some services are added to make fruit chain stores more humanized and become domestic fruit retail, wholesale and chain enterprises. The existence of fruit chain stores first facilitates consumers to consume fruits. Because the location of fruit shops is generally in the community. Before that, people usually bought fruits in supermarkets, farmers' markets and other places. The distribution channels and situations of 200 1 German fresh fruits are as follows: 25,5% are through the consumer market, 37,6% are from chain stores, 1 1% are fruit and vegetable stores, and 8,2% are weekend markets. Therefore, chain stores are an important way to sell fruits in the future. According to the analysis of the place of purchase, supermarkets and farmers' markets are not just at the entrance of the community, which is not convenient for residents to buy. Residents who go to these places mainly buy other daily necessities or vegetables instead of fruits. Fruit is characterized by its large weight and volume. For consumers who don't have a car, they can only buy a small amount of single variety of fruit after buying other goods in supermarkets and farmers' markets. Opening a fruit chain store in the community can make it more convenient for consumers to buy and increase the consumption of fruit. 2。 Give customers a brand-new, assured, quality-guaranteed, cheap consumption place. More customers choose to go to the supermarket to buy fruit. In addition to seeing fruit discounts when buying other goods, the remaining reason is that the fruits in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit chain stores, adopting unified decoration, unified store layout, unified procurement and unified distribution, all products are sold after cleaning, waxing, grading and packaging, which can completely give customers more psychological satisfaction. 3。 Unique consumption guide Nowadays, customers choose fruit consumption completely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in every store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily. 4。 Providing a variety of services for different consumer groups, fruit consumers will generally be divided into two types: self-use type and gift-giving type. According to the psychological and packaging needs of the giver, we will specially design some packaging combinations with different capacities, which can be folded or combined to provide compensation for consumers. In other words, customers can buy fruits in any combination. If you need a packaging box after purchase, you only need to pay a certain packaging fee, you can get the packaging box in the store and get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality. 5。 Dig deep into the characteristics of fruits and other needs of consumers. With the increase of people's income, more consumers began to drink fresh fruit juice. In response to this demand of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, the company will not charge any fees. If customers want to take juice to their home, company or road, the company will provide a set of container service for a fee, so that customers can take freshly squeezed juice anywhere to drink. In terms of hygiene, every time the customer uses the juicer, the staff will sterilize the machine and then put it in the disinfection cabinet to ensure hygiene. The change of consumers' ideas about competitor 1: Can consumers accept this way of buying fresh fruit? Because other traditional places to buy fruit have formed habits in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form. 2 Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows the vast market, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products. Our advantages: the development of our fruit chain stores, the purchasing advantages and logistics advantages of joint juice enterprises will definitely be lower than their purchasing costs. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have. In addition, we can cooperate with some medium-sized chain stores, such as trust-mart stores. We can negotiate with them, contract their fruit projects, open stores in their supermarkets, and pay them contract rent and share in sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, and we have increased the window of sales and display. 3 farmer's market: generally in the form of open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable. Our advantage: most people go to the farmer's market to buy some daily food and vegetables, so after buying a lot of other products, they generally don't buy a lot of fruits, because buying too heavy things in Dachuan will cause inconvenience to their actions. Moreover, our fruit shops are generally opened near the community, which is convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon to take home. People like to buy this kind of fruit near home. Tourist hawker: it is characterized by strong mobility and can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy. College students' entrepreneurial plan