The incident of female college students is definitely not an accident. It is a procedural behavior that harms consumers, and everyone needs to be vigilant.

1, low-cost drainage to find consumer groups, thus expanding the scope of induced population.

This kind of photography shop usually publishes a lot of information about store promotion activities through some mainstream self-media streaming media platforms. For consumers who expand through the Internet, this is actually the first step for consumers to go to into the pit.

The specific behavior of the store is to publish advertisements for special events on the platform. For example, 19.9 yuan can take photos in the shop. This price is really attractive, and now the commodity prices of many e-commerce platforms are ridiculously high. Therefore, the price of such events is often mistaken for a store's behavior of expanding word of mouth, which can eventually successfully guide some consumers to shop.

2. Conventional marketing makes it difficult for consumers to leave the store easily, and fancy marketing methods make consumers tired.

When the consumer actually enters the store, the marketing staff will tell you that the activity of 19.9 yuan has ended, and publicize the activity of 299 yuan to the consumer. However, if consumers take a fancy to the activity price of 299 yuan, marketers will constantly describe to consumers that there are many defects in the packaging of 299 yuan, thus increasing the consumption amount of consumers again.

These people in store marketing can recommend a photo for several hours by playing emotional cards, playing hard, and so on. This long promotion process makes consumers exhausted, and finally leads to many consumers being misled to spend.

3. Female college students are also induced to borrow money, so everyone should pay attention.

The female college students in the incident wanted to spend 299 yuan to buy a shooting package. In the end, they really couldn't stand the store's marketing routine and chose a shooting service of up to 10,000 yuan.

Without money, these marketers will tell female college students that such problems can be solved through loans, which will eventually lead to female college students lending on the spot. This behavior of the clerk has been suspected of inducing loans.

Conclusion: The incident ended with the judgment of the court. The court ruled that the store refunded 90% of the female college students' consumption, and finally got a satisfactory result. The incident also reminded everyone to pay attention to the consumption trap.