Brief Introduction of Marketing Major in Central South University of Forestry and Technology
Click to view: Hunan unified recruitment video course.
Click to view: Hunan unified college entrance examination questions.
Q 1 what is the training goal of marketing major?
The marketing major of Central South University of Forestry and Technology adheres to the school motto of "being realistic and innovative, planting trees and educating people", and is committed to cultivating innovative marketing management talents who meet the needs of economic and social development, have a global vision and local feelings, have the spirit of innovation and pioneering, have a solid theoretical foundation and excellent practical ability, and have initially mastered the research methods of management science. After graduation, they can engage in market analysis, strategic planning and implementation in non-profit organizations such as Chinese and foreign enterprises and government agencies.
Q2 What are the characteristics of marketing major in Central South University of Forestry and Technology?
Marketing major is a provincial major and a school-level excellent major in our school. In terms of training concept, the specialty adheres to the characteristics of professional training, such as the combination of general education and professional education, the combination of theoretical teaching and practical teaching, the equal emphasis on general professional knowledge and domain professional knowledge, the balanced development of professional hard skills and soft practice, innovative experiential learning and research-based teaching methods. In terms of curriculum, the specialty has set up a series of characteristic courses such as forest product marketing, green marketing, ecological marketing, furniture marketing, industry marketing, etc., which highlights the advantages and characteristics of the specialty in cultivating professionals in agriculture, forestry, tourism, ecology, furniture and other fields. At the same time, in order to improve students' professional practice ability, many comprehensive experimental module courses such as market research course, e-commerce and network marketing are set up. In addition to course teaching, there are four professional intensive practice links: cognitive practice, professional practice, comprehensive practice and graduation practice.
Q3 What are the core courses for undergraduate students majoring in marketing?
Microeconomics, macroeconomics, management, management information system, management statistics, accounting, economic law, marketing, marketing research, consumer behavior, business negotiation, modern marketing, marketing strategy and management, marketing planning, e-commerce, customer relationship management, service marketing, etc.
Q4 What qualities do students majoring in marketing need?
(1) Good personality, sound physical and psychological qualities, and lofty ideals and pursuits; (2) Team spirit, innovative and enterprising spirit; (3) Strong self-discipline and self-management ability; (4) Have a strong willingness to learn and a spirit of research; (5) Practical and diligent, active in thinking and diligent in practice.
Q5 How about the employment and continuing education of marketing major?
Looking at the demand ranking of various positions, marketing talents are always in the forefront of the demand of various industries, and the marketing major of our school has always been in the forefront of the ranking of popular majors in school employment. Firstly, the profound changes in market trends and industry environment and the intensification of industry competition have prompted enterprises to upgrade their marketing to the strategic level, and the effective supply of marketing talents determines the marketing level and market performance of enterprises. Therefore, the market demands higher and higher professional quality and skills of marketing personnel, and all enterprises hope to recruit outstanding professionals with good academic qualifications, marketing professional background, strong internal coordination ability and strong communication ability. Second, China's sustained and steady economic growth, the country's active support for innovation and entrepreneurship, and the vigorous development of college students' entrepreneurial market are another important reason for the strong demand for professional compound marketing talents by domestic and foreign enterprises. In addition to employment, graduates can continue to study for an MBA in our school and other universities if they want.
Professional introduction of Central South University of Forestry and Technology: Marketing major has been announced. For more information about undergraduate education in Hunan, please pay attention to the column page of undergraduate education in Hunan.
Related reading: 2023 Provincial College Entrance Examination Registration Guide
If you have any questions about the college entrance examination, don't know how to summarize the contents of the test center of the college entrance examination, and don't know the local policy of registering for the college entrance examination, click on the bottom to consult official website and get the review materials for free: /xl/