Course name: Introduction to Journalism. : 02020 15 1
Hours: 72 hours credits: 4 credits
Course Purpose: This course is a compulsory basic theory course for journalism majors. Through the study of this course, students can master the basic knowledge and theory of journalism, and can use it to analyze news phenomena and guide news practice, so as to lay the necessary theoretical foundation for engaging in journalism and adhering to the correct business direction.
Course content: teaching the basic knowledge and theory of theoretical journalism, focusing on the essence and value of news; Reveal the basic laws of the emergence and development of journalism; Discuss the principles and operational standards of news.
Textbook: Introduction to Theoretical News and Communication, Baby Soldiers, Renmin University of China Press, 2000.
Reference book:
1. Introduction to Journalism, Zheng, Wuhan University Press, 2000.
2. Modern Journalism Theory, Liu Jianmin, Ethnic Publishing House, 1999 edition.
3. Contemporary Journalism, edited by Zheng Kuang, Long March Publishing House, 1987 edition.
4. System Theory Journalism, Wang Yimin, Huazhong University of Science and Technology Press, 1996.
Course name: advertising course number. : 02020 16 1
Hours: 72 hours credits: 4 credits
Course Purpose: This course is a compulsory course for journalism and advertising, and it is an applied science to study and discuss the basic knowledge, theory and law of advertising. Through the study of this course, students can understand and master the particularity of advertising and advertising communication, the theoretical basis of advertising campaign marketing and communication, and the basic theories, procedures and methods of advertising operation, which lays the necessary theoretical foundation for further study of advertising professional courses.
Course content: mainly explain the basic knowledge and theory of advertising, focusing on the basic contents of advertising investigation, advertising strategy, advertising creativity and planning, advertising operation and management, discussing the particularity of advertising and advertising communication, and conducting in-depth case analysis and necessary field visits in combination with advertising practice.
Textbook: Advertising Course, edited by Zhang Jinhai, Shanghai People's Publishing House, 2003.
Reference book:
1. Contemporary Advertising, 7th edition, William arens, Huaxia Publishing House, 200 1 edition.
2. Modern Advertising, He, Fudan University Press, 1998.
3. A New Theory on Advertising Strategy, Schultz, China Friendship Publishing House, 199 1 edition.
4. Principles of Advertising, by Fan Zhiyu, Shanghai People's Publishing House, 1998.
Course name: news interview course number: 02020 17 1
Hours: 72 hours credits: 4 credits
Course Purpose: This course is a compulsory course for journalism majors. Through the study of this course, students can understand the phenomenon and law of news gathering activities and the code of conduct for implementing this activity, thus guiding the practice of news gathering.
Course content: the nature, characteristics, philosophical basis, working route, thinking mode, general procedures, means and skills of interview, psychological analysis and control of interview.
Textbook: A Course of News and Interview, Luo Yicheng, Wuhan University Press, 1992.
Reference book:
1, methodology of news interview, Ai Feng, People's Daily Publishing House, 1982 edition.
2. Journalism, Lan, Renmin University of China Press, 199 1 edition.
3. New news interview writing, Liu Haigui and Yin Degang, Fudan University Press, 1997 edition.
Course Name: Advertising Copywriting CourseNo.: 02020 18 1
Hours: 54 hours, credits: 3 credits.
Course Purpose: This course is a basic compulsory course for journalism and advertising majors, and it is an applied subject about the basic knowledge, theory and methods of advertising copywriting. Through the teaching of this course, students are mainly allowed to understand the characteristics and requirements of advertising copy writing, and are trained in various styles of advertising copy writing, so that students can have better creativity and writing ability of advertising copy.
Course content: it mainly teaches the basic knowledge and theory of advertising copy writing, the special requirements and writing methods of advertising copy writing, the theme, structure, materials, language expression of various advertising styles and the creativity of advertising copy writing.
Textbook: A Course of Advertising Copywriting, edited by Ding Baiquan, Fudan University Press, 2002.
Reference book:
1. Advertising Writing Theory, Fang Zhu, China Renmin University Press, 2000.
2. Advertising Copywriting, edited by Chin Hung Kao Xu Mingzhi, China Price Publishing House, 2002.
3. Fifty Methods and Wonderful Examples of Advertising Copywriting, edited by Chi Shuangming, China International Broadcasting Press, 2004.
4. Advertising copy, written by Zhang Wei, Wuhan University Press, 2002.
Course Name: Media Management Course Number. : 020202 1 1
Class hours: 54 hours credits: 3 credits
Course purpose: Through the study of this course, students can understand the subject nature of this course, master the knowledge and theory of media operation and management at all levels, understand the ways of media operation and management, conduct media market research in these two aspects, cultivate their ability and lay a foundation for media operation and management.
Course content: this course mainly teaches two aspects: first, the management knowledge and theory of news media in newspaper distribution, advertising business and diversification; The second is the disciplinary nature and management system of news management, the leadership system and organization of news organizations, and the systematic knowledge and theory of news business activities, business activities, finance, human resources and logistics support.
Textbook: Media Management, Shao Peiren, Zhejiang University Press, 2002.
Reference book:
1. Media Market Management and Capital Operation, Hu, Beijing Broadcasting Institute Press, 2003.
2. Radio and Television Management, Xu Liling and Kelly, Social Science Literature Publishing House, 2002.
3. Media Marketing and Management, Zhu Chunyang, Nanfang Daily Press, 2004.
4. Research on Media Management and Industrialization, Huang,, Beijing Broadcasting Institute Press, 1999.
Course name: communication course number. : 0202022 1
Hours: 72 hours credits: 4 credits
Course Purpose: This course is a compulsory course for journalism and advertising majors, and it is a science to study and discuss the basic knowledge, theory and laws of communication. Learning this course mainly enables students to understand and master the basic knowledge, theories and methods of communication, explore the characteristics and laws of different communication modes, integrate theory with practice, learn to investigate and analyze various communication phenomena, and lay the necessary theoretical foundation for better learning news communication and advertising communication.
Course content: By explaining the basic knowledge, basic theory and research methods of communication, the general laws of communication are discussed, focusing on the communication modes and characteristics of interpersonal communication, cultural communication, especially mass communication, and understanding the guiding significance of communication theory research to communication practice.
Textbook: A Course in Communication, Guo, Renmin University of China Press, 1999 edition.
Reference book:
1. On Mass Communication Mode, translated by Dennis mcguire, Shanghai Translation Publishing House, 1985.
2. Origin, Method and Application of Communication Theory, translated by Werner Saflin, Huaxia Publishing House, 2000.
3. History of Communication, by Rogers, Shanghai Translation Publishing House, 200 1 edition.
4. Communication, edited by Sha Lianxiang, Renmin University of China Press, 1990 edition.
Course name: photojournalism course number: 0202023 1
Hours: 72 hours credits: 4 credits
Course Purpose: This course is one of the compulsory courses for journalism majors. Through the study of this course, students can skillfully use traditional optical cameras and digital photographic equipment, and at the same time understand the characteristics of news photo interview, the similarities and differences with other types of interviews, as well as the performance principle, means and communication effect of photo interview.
Course content: teaching the main devices and common sense of cameras, introducing the development history of news photography, focusing on the related knowledge of photo interview and shooting, and the characteristics of news photography with different themes.
Textbook: A Course of Photography Skills, Yan Zhigang, Fudan University Press, 2000.
Reference book:
Introduction to News Photography, edited by Xu, Xinhua Publishing House, 1999 edition.
2. Modern news photography, Bu, China Radio and Television Press, 200 1 edition.
3. Image Age-News, Photography and Communication, Zhou Jiaqun, Anhui University Press, 200 1 Edition.
4. Visual Communication-Images Carrying Dynamic Information, Paul M. Lester, Beijing Broadcasting Institute Press, 2003.
Course name: TV news course number: 0202024 1
Hours: 72 hours credits: 4 credits
Course purpose: TV journalism is a compulsory course for journalism majors. Through learning, students can master the characteristics and laws of TV and the basic methods of making TV programs, so that students can initially have the basic quality and ability to engage in TV news work.
Course content: teaching the basic characteristics and laws of TV news, and explaining the basic methods and skills of TV news camera, live interview and program editing and production in comparison with newspapers, radio and photos.
Textbook: TV Journalism, Ye Zi, Beijing Broadcasting Institute Press, 1997 edition.
Reference book:
1. Summary of TV Program Production, Zhuang, Zhejiang University Press, 200 1 Edition.
2. TV News Report, Zheng Zuwu, Zhejiang University Press, 2000.
3. TV News Editing Course, Zhou Yong, Renmin University of China Press, 2002.
4. A Course of Radio and Television News Language and Body Communication, Wu Yu and Hou Chanan, Renmin University of China Press, 200 1 edition.
5. TV interview, Zhu Yujun, Lei Weizhen, Renmin University of China Press, 1999 edition.
Course name; News writing course number: 0202025 1
Hours: 72 hours credits: 4 credits
Course Purpose: This course is an important course for journalism majors. By teaching the basic principles of news writing, this course enables students to master the basic laws and methods of news writing, master the writing points and skills of various news styles, and have the ability of news writing.
Course content: This course mainly teaches basic theories such as the principles and requirements of news writing, the choice of news writing, and the thinking of news writing. Specifically teach the characteristics and functions of news, newsletter, series reports, in-depth reports and other styles and reporting forms, as well as their different basic theories and writing methods.
Textbook: Contemporary News Writing, edited by Yin Degang and Zhou Sheng, Fudan University Press, 1997 edition.
Reference book:
1. Modern Journalism, Zhang Huiren, Sichuan People's Publishing House, 200 1 Edition.
2. A Course of News Writing, Liu Minghua, Xu Hong and Zhang Zheng, Renmin University of China Press, 2002.
3. On Journalist Communication Mode, Wang Zhongyi, Xinhua Publishing House, 1996.
4. Journalism, Sang Yilin, Hangzhou University Press, 1996.
Course name: news commentary course number. : 0202026 1
Hours: 54 hours, credits: 3 credits.
Course Purpose: This course is an important compulsory course for journalism majors, and it is a science to study the function of news commentary and the law of writing. The purpose of learning news commentary is to educate students to master the characteristics and functions of news commentary, master the requirements and methods of news commentary writing, and have the ability to write news commentary.
Course content: introduce the characteristics, tasks and functions of news commentary, comprehensively describe the basic theory of news commentary writing process, and systematically teach the characteristics, functions and writing outlines of different types of commentary styles.
Textbook: A Course in Journalism Criticism, translated by Hu Wenlong et al., Renmin University of China Press, 1998.
Reference book:
1. Contemporary news commentary writing, Chen Shitao Hu Siyong, Huazhong University of Science and Technology Press, 1999 edition.
2. General Theory of News Criticism, Wu Gengzhen, Hebei University Press, 200 1 edition.
3. Radio Review, Zhong Fulan, Fudan University Press, 1997 edition.
4. Television Communication of News Commentary, Li Wenming, Sichuan University Press, 2003.
Course Name: Broadcast News Course Number. : 0202027 1
Hours: 36 hours, credits: 2 credits.
Course Purpose: This course is a compulsory course for journalism majors. Through the teaching of broadcasting basic theory, students can master the basic characteristics and laws of broadcasting, the basic skills of radio news interview and the basic methods and skills of making radio news programs. Make students have the basic quality and ability to engage in radio news work.
Course content: teaching the basic characteristics and laws of broadcasting, explaining the skills of radio news interview, and the basic methods and skills of making radio news programs compared with other media.
Textbook: Broadcast News Report, Wang Wenke, Zhejiang University Press, 2002.
Reference book:
1. Broadcasting News Practice, Wu Man, Cao Lu, Beijing Broadcasting Institute Press, 1997.
2. A Brief Course of Broadcasting, Wu Yu, Beijing Broadcasting Institute Press, 1988 edition.
3. Broadcast News and Audio Reporting, Zhou Xiaomei, Renmin University of China Press, 200 1 edition.
4. Recording and playback, [English] Ge Ajin, China Radio and Television Press, 1990 edition.
Course name: news editing course number: 0202028 1
Hours: 54 hours, credits: 3 credits.
Course purpose: News editing is a science that studies the rules and methods of news editing. Through study, students are required to master the basic theory, knowledge and skills of news editing, and initially have the basic quality and ability to engage in news editing.
Course content: teach the principles and methods of news editing, explain the requirements of selecting manuscripts, modifying manuscripts, making titles and layouts, and organize general knowledge of reporting.
Textbook: News Editor, Wu Fei, Zhejiang University Press, 2003.
Reference book:
1. Modern News Editor, Hu Wu, Wuhan University Press, 1996.
2. Newspaper Editology, Zheng Xingdong et al., 1998 edition.
3. News Editor, Xu Zhengdong, Shanghai University Press, 2002.
4. Modern News Editing, Wang, Zhengzhou University Press, 2004.
Course name: news works evaluation course number: 0202029 1
Hours: 36 hours, credits: 2 credits.
Course Purpose: This course is an optional course for journalism majors. The purpose of studying this course is to make students understand the general law, the essence and function of news evaluation, master the methods of news evaluation, and further deepen their understanding and understanding of news reports and improve their ability of appreciation and identification of news works through the practice of evaluating specific news works.
Course content: teaching the characteristics, purpose and significance of news analysis; Methods, concepts and principles of news evaluation; Basic types of news analysis; Comment on the writing of works; Quality requirements of examiners, etc. In addition, guide students to evaluate and analyze news works of different news media.
Textbook: News Analysis, Xia Qiong, Higher Education Press, 2000.
Reference book:
1. On Communication Models, Ding Baiquan and Hu Zhu, Xinhua Publishing House, 200 1 Edition.
2. Comment on "News Model", translated by Liu Baoquan and Peng Chaocheng, Xinhua Publishing House, 200 1 edition.
3. Comment on "In-depth Reporting Model", Shi Tongyu, Xinhua Publishing House, 200 1 edition.
4. Essays on Economic News Pattern Analysis, Christine, Shi Tongyu, Xinhua Publishing House, 200 1 Edition.
5. Model of Radio and Television News Commentary, by Meng Jian and Qi Lin, Xinhua Publishing House, 200 1 edition.
6. Comment on News Review, Liu Gensheng, Xinhua Publishing House, 200 1 edition.
Course Name: Course Number of Chinese Journalism History. : 0202030 1.
Hours: 72 hours credits: 4 credits
Course Purpose: This course is a compulsory course for journalism majors and a subject to study the development history of journalism in China. The purpose of studying this course is to make students understand the development of journalism in China and grasp the relationship between its development in different periods, so as to promote the further development of journalism in China.
Course content: Based on the basic context of the development of journalism in China, this paper focuses on the development of media at various stages in the history of China and the communication ideas of major media, media people and the public. Through the introduction and evaluation of the media industry in various historical periods, students can basically grasp the characteristics and laws of the development of journalism in China and the relationship between the development of journalism and the development of various eras.
Textbook: A Brief History of China News, edited by Fang Hanqi and Zhang Zhihua, Renmin University of China Press, 1995.
Reference book:
1. History of Chinese Journalism, Ge, China Press, 1985.
2. A General History of China News, edited by Fang Hanqi, Renmin University of China Press, 2000.
3. The New Journalism History of China, Ding Ganlin, Sichuan People's Publishing House, 1998.
4. The Road of China News in a Hundred Years, Zeng Xianming, Fiona Fang Publishing House, 2003.
Course Name: History of Foreign Journalism: 020203 1 1
Hours: 54 hours, credits: 3 credits.
Course Purpose: This course is a compulsory course for journalism majors. This paper mainly studies the emergence, development, evolution and internal laws of journalism in western countries. Through the study of this course, students can fully grasp the historical situation of the development of world journalism and learn the advanced experience of foreign journalism, thus broadening their horizons, learning from it and improving their ability to distinguish western journalism.
Course content: teaching the emergence, development, evolution and internal laws of journalism in western countries, introducing the emergence and development of newspapers, news agencies, radio and television in major western countries, the development of news style, the evolution of culture, printing and distribution, the management of news organizations, employees and journalism, news education, news research and news publication, etc.
Textbook: History of Foreign News Communication, edited by Zheng, Renmin University of China Press, 2000.
Reference book:
1. edited by Liang, History of Foreign Journalism, Wuhan University Press, 1992.
2. History of Foreign Journalism, edited by Zhang, Wuhan University Press, 2000.
3. Contemporary World News, Li Liangrong, Renmin University of China Press, 2002.
4. China News and Communication, edited by Institute of Journalism, China Academy of Social Sciences, 1988 edition.
Course Name: Selected Reading Course Number of Marxist-Leninist News Works. : 0202032 1
Hours: 36 hours, credits: 2 credits.
Course Purpose: This course is a compulsory course for journalism majors, mainly studying Marxist-Leninist journalism theory. The main purpose of studying this course is to enable students to understand and master Marxist-Leninist news thoughts and news systems, master the party spirit principle of party newspapers, and engage in news reporting by using Marxist-Leninist news theory.
Course content: teaching news works, news activities, news thoughts and news systems of Marx, Engels and Lenin in different periods. In particular, the law of the development of party newspapers and the principle of party spirit of party newspapers are issues of concern to the press. This paper introduces their news thoughts and experiences in news activities, as well as their spirit of fighting to defend proletarian journalism, and develops and creates the original work by combining Marianne's original work with the current reality.
Textbook: Baby Soldiers, a Classic Course of Marxist Journalism, Fudan University Press, 2002.
Reference book:
1. A Brief History of Marxist-Leninist News Activities and News Thoughts, Wu Tingjun, Huazhong University of Science and Technology Press, 1992.
2. Draft of Marxist Journalism History, Tong Bing, Renmin University of China Press, 1989 edition.
3. Study Marxist Journalism, editor-in-chief of All-China Journalists Association, Jilin People's Publishing House, 200 1 edition.
4. Selected readings and self-editing of Marxist classic news works.
Course Name: News Aesthetics Course Number. : 0202033 1
Hours: 36 hours, credits: 2 credits.
Course purpose; This course is an optional course for journalism majors. Mainly using the principles of journalism, communication and aesthetics, drawing lessons from the research methods of sociology, psychology, culturology and linguistics, the news is placed in the overall framework and aesthetic vision of human aesthetic practice. The purpose of studying this course is to improve students' aesthetic purport and ability, strengthen news aesthetic consciousness in the practice of news communication, and make the learned knowledge be applied concretely.
Course content: this course systematically teaches the aesthetic essence, aesthetic content and aesthetic characteristics of news; The composition of journalists' aesthetic psychology and their aesthetic creativity: the aesthetic principles of news writing; The aesthetic psychology of news reading and the important theoretical problems of news aesthetics such as the beauty of image, language, artistic conception, structure and level of news works.
Textbook: News Aesthetics, Jishuihe, Xinhua Publishing House, 200 1 edition.
Reference book:
1. News Aesthetics, Yang Jian, Xinhua Publishing House, 1999.
2. Random Talk on News and Aesthetics, Song, Xinhua Publishing House, 1999 edition.
3. Aesthetic course, Zhou Zhonghou, Qilu Bookstore, 1988 edition.
Course Name: Journalistic Ethics: 0202034 1
Hours: 54 hours, credits: 3 credits.
Course Purpose: This course is an optional course for journalism majors. It mainly studies the legal norms, moral norms and codes of conduct of news communication activities. The purpose of studying this course is to enable students to master the basic knowledge of news laws and regulations and news professional ethics, integrate theory with practice, observe and analyze the practical activities of news laws and regulations and news ethics in China, grasp their inherent laws, and improve their consciousness of abiding by relevant laws and regulations and professional ethics.
Course content: On the basis of introducing the basic concepts and the construction of socialist news legal system in China, the part of news laws and regulations focuses on the legal provisions of news administration; Legal provisions on the release and management of news, advertisements and all kinds of information; Identification and punishment of news infringement; Identification and punishment of illegal acts such as news leakage. On the basis of introducing the origin and development of journalistic professional ethics and the development of socialist journalistic professional ethics in China, the part of journalistic professional ethics focuses on the main norms of socialist journalistic professional ethics.
Textbook: News Regulations and Journalism Professional Ethics, Huang Hu, Sichuan People's Publishing House, 1998 edition.
Reference book:
1. On the Legal System of News, Cao, People's Liberation Army Press, 1998.
2. Journalists and Law, Wang Jun, China Radio and Television Press, 200 1 edition.
3. A Course of Journalism Professional Ethics, edited by Chen Guilan, Fudan University Press, 1997 edition.
4. Press Law, Gu Liping, China Radio and Television Press, 1999 edition.
References:
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