Intranet (xiaonei.com) was established in February 2005, which is the earliest campus SNS community in China. June 5438+October 2006 10, Thousand Oaks Company acquired the campus network, and at the end of the same year, it completed the merger of Thousand Oaks Company's 5Q campus network and the campus network, which was officially named as the campus network with the domain name of www.xiaonei.com. At this point, the intranet has become a campus website occupying a monopoly position in the college student market in China.
The founders of the intranet are Tsinghua University and Wang Xing, Wang Huiwen, Lai Binqiang and Tang Yang of Tianjin University.
Network characteristics
One of the most important features of the intranet is to restrict the user registration of specific university IP addresses or university mailboxes, so as to ensure that the vast majority of registered users are college students. After registration, users can paste their own photos, write logs, sign messages and so on. The website encourages college students to register their real names and upload real photos, so that college students can experience the fun of real life online.
media coverage
Campus network has aroused the concern and enthusiasm of college students, and many young students have mentioned the influence of campus network on their lives in their blogs or some online forums. The mass media paid great attention to this phenomenon, and newspapers and magazines such as China Youth Daily, Qilu Evening News, Shanghai Wen Wei Po and Global Entrepreneur made special reports on the intranet.
According to the report of China Youth Daily, "The emergence and popularity of campus SNS community (represented by campus network) reflects to some extent the current college students' call and desire for the authenticity of the network, and also reflects that college students' attitude towards the network is becoming more rational and mature. "
Wang Xing/KLOC-0, CEO of the website, was admitted to the Department of Electronic Engineering in Tsinghua in 1997. After graduation in 200/KLOC-0, he went to the University of Delaware to study for a master's degree. On March 17, 2006, Tom Net Technology Channel conducted an online interview with Wang Xing. The interview was then organized into a report entitled "Wang Xing on Campus Network: If a business is struck by lightning, it must be focused all the time".
At present, the intranet has opened 2000 universities, 1800 high schools and 546 companies. Since the opening of the campus network, websites of the same type have emerged constantly, such as French cotton, Su Feng, Yiduo, Easy Home and so on. However, the functions and pages of other college students' dating websites that emerged in the later period have not made much breakthrough.
Intranet content
On the campus intranet, you can:
Show yourself, make new friends and find old classmates;
Record your life with diaries and photo albums.
Share photos with friends;
Share favorite groups, music, movies and books with friends;
Get to know the latest developments of friends around you at the first time;
Evaluate the courses you have taken and know people who have taken the same courses;
Share favorite music, movies and books, and make like-minded friends.
By perfecting the materials of senior high school, junior high school and primary school, we can find our long-lost old classmates.
On June 24th, 2006, 10000, Thousand Oaks Interactive Group announced the acquisition of the campus network and merged with the 5Q campus network of Thousand Oaks Campus Community.
Chronicle of events
March 2007
The campus network is the first to open all universities in Hong Kong, Macao and Taiwan and 55 universities. Increased cultural exchanges between students from mainland China, Hongkong, Macau and Taiwan Province. Through the information sharing platform of the campus network, college students from mainland China, Hongkong, Macau and Taiwan Province will be able to enjoy information and have a heated discussion on topics of common concern.
March 23(rd), 2007
Campus Network and Coca-Cola jointly launched the campus general manager activity, which provided an opportunity for college students to get in touch with internationally renowned enterprises and work practice. During the activity, the response in the university campus was enthusiastic, and the total number of college students who paid attention to the activity online and offline exceeded 6.5438+0.3 million.
March 28(th), 2007
The campus network has launched a large-scale public welfare activity of "lighting up the sky and lighting up hope" for college students all over the country, providing a platform for college students to carry out public welfare activities. This activity attracted the attention of people from all walks of life and lasted until July 2007. Finally, a caring primary school was built for Qinghai pastoral area with the proceeds from donations.
April 2007
Web2.0 alumni record is introduced, which is user-centered, breaks the conservative function of traditional alumni record, supports custom pages, automatically aggregates photos and blogs, and subscribes to friends' messages.
2 May 20071
For the first time, the campus network launched a photo collection activity for all college graduates with the theme of "graduation, leaving the graduation building in their hearts", giving them a platform to show their beautiful memories of youth. The number of participants in the activity exceeded 10000, and college students actively submitted a large number of excellent photographs.
June 2007 12
In cooperation with CCTV 1+ 1 charity project team, the campus network once again pays attention to charity activities and jointly launches the "Youth V Plan" large-scale summer charity practice activities. Call on the national college students to combine public welfare, charity and happy life attitude, independently plan and organize public welfare and charity activities, and set off a wave of public welfare and charity activities among the national college students. CCTV has reported many excellent activities in China.
July 2007
As the first interactive community for college students to open overseas universities in China, the intranet has achieved success with its precise positioning. * * * More than 500 universities including the United States, Britain, Canada, Singapore and other countries have been opened. Many overseas college students have found their domestic classmates on the campus intranet, and other schools that have not been opened also call for opening as soon as possible, so that they can communicate with their domestic classmates more freely.
July 2007
Long-term excellent cooperation with Coca-Cola Company makes the intranet the only network partner for Coca-Cola Company to select torchbearers for the 2008 Olympic Games, and recruits torchbearers for all ordinary college students in Beijing.
2007120 October
The intranet announced its official entry into the white-collar and high school markets. After gaining the relative monopoly position in the field of college students, the campus network began to devote itself to becoming a cross-industry and cross-age SNS network giant.
According to statistics, there are currently 2,200 colleges and universities in the intranet, with more than180,000 college students and 8.8 million active users. It is the most influential interactive community for college students in China web2.0 era.