1. What is the marketing major?
Marketing is one of the business administration majors under the management discipline. I will study management, microeconomics, macroeconomics, accounting, financial management, marketing, consumer psychology and other courses, and mainly train relevant talents with knowledge and ability in management, economy, law and marketing.
Second, do you feel that the marketing major has been cancelled?
Marketing major is not as rumored on the internet, and it will be abolished after learning. Many people think that learning is useless for the following three reasons:
First of all, marketing is a comprehensive major, and it needs to learn a wide range of knowledge. If you don't systematize your knowledge, you can only learn some simple sales knowledge, which is not practical.
Secondly, there is a certain gap between university education and the actual needs of society, which affects the employment of marketing major. Universities generally pay attention to the study of theoretical knowledge, but marketing requires high practice. We should apply what we have learned to practical cases and then accumulate experience in practice.
Finally, most enterprises equate marketing with sales, and the employment threshold of sales in society is very low, so many people think that marketing is of little value. But in fact, there is an essential difference between marketing and sales, because marketing is to think, understand and solve problems from the height of a strategist.
Third, is the marketing major really rubbish?
Marketing major is not rubbish, on the contrary, it is a major worth applying for.
First of all, the marketing major has a wide range of employment, so it is not difficult to find a job after graduation.
The marketing department is the most important part in all major enterprises. Graduates majoring in marketing can enter the marketing department and participate in the development of new products, the positioning and marketing strategies of existing products, the specific external publicity activities and channel development of the company's products. The success of an enterprise requires not only more efforts in product quality, but also a unique marketing team, so excellent marketing graduates are very popular.
Secondly, excellent talents majoring in marketing have high salaries and no career bottlenecks.
As mentioned above, graduates majoring in marketing mainly work in the marketing department, which is the core department of the enterprise and directly related to the business growth and profit of the enterprise, so the salary of related positions is also very high. In addition, the promotion of positions in the marketing department is mostly based on performance, unlike positions such as administration and human resources that require mixed length of service, and IT talents are gradually eliminated because of their age. There is basically no career bottleneck. As long as they have the ability, there will always be opportunities for promotion and salary increase.
Finally, the marketing major will greatly improve the individual's thinking ability.
Marketing is a major that puts forward solutions to various problems in the market economy. These knowledge and experience can also be applied to real life to help people solve problems in life. Moreover, this major requires high personal logical thinking ability, and it will also learn a lot of knowledge in psychology and law, which is very helpful to improve personal ability.