Why should I open a bakery? (Find out your real motivation for opening a shop first? )

(2) When shall I open the shop? Have all the funds been put in place before deciding on the timing of opening the store? )

(3) Where do I want to open a shop? (Does the rent meet your own capital budget standard? )

(4) What does my shop want to sell? Do you know what kind of baking products and local sales features this store will sell in the future? )

(5) Who should I sell my shop to? (Will you master your own bread-making skills or hire a master? )

(6) Who will run this bakery after opening the store? (Do you operate directly by yourself or hire an outsider to manage it? )

(7) How much does it cost me to open this bakery? Huh, how much money you got there? )

(8) How should I run this store? This is related to the decoration and management style of the store. Is it in line with the interests of mainstream customers? )

Finally, opportunities are always reserved for those who are well prepared.

2. Principles

1) When you open a shop for the first time, you don't need to be greedy, just suit your own strength, but the necessary decoration is indispensable.

2) The investment shall be controlled at 50,000. The area should not be too small. Policy and equipment issues.

3) Whether the market can be positioned as the differentiated operation of healthy baking shops.

3. Feasibility analysis

3. 1. Weaknesses and threats

1) There are several local bakeries, which are branded and chained and highly competitive.

2) The manufacturing process of a product is not exquisite enough.

3) Marketing management ability of the store manager (mainly manifested in: sales eloquence, making promotion plans in combination with the actual situation, and tapping potential markets).

Understand the types of bread cakes that customers like, passenger flow, customers' one-time purchasing power, main customer categories (female/student, age group), and understand the influencing factors of customers in different sections of Youxi.

Matters needing attention

1) Baking is an industry with high customer loyalty. Therefore, you should guarantee the quality of your products from the beginning. Two: At present, the state's supervision of the food industry is getting tighter and tighter. It is reported that the bakery has installed the QS system, and if your shop can't meet the QS requirements in terms of area, it will be forced to close. But I personally estimate that this will not be achieved in the short term (temporarily).

2) Taste and hygiene are also important considerations when consumers make purchases, hygiene is the premise, and taste is very important to attract repeat customers;

3) Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price and other important factors are arranged in descending order.

4) Evaluate the daily output: how much can be produced in one day and how many products can be made.

4. Analysis of financial situation

4. 1. Capital budget

1) Generally, the rent is not considered. A storefront of 30-50 square meters needs about 50,000 yuan, including oven, wake-up box, refrigerator, blender, console and other equipment. About 1 1,000 yuan; The input of tools and tools, such as baking pans, various molds and knives, is about 2000 yuan: about 5000 yuan for shelves and display cabinets; Surplus raw materials, working capital for business license, etc. It is about 654.38 million yuan.

2) Main equipment used.

3) Working capital (at least 30% of the total investment)

4) Store rent (it is recommended to predict 8% ~ 17% of monthly turnover), store type (depending on the nature of business), lease period (generally 3 years ~ 10 years), decoration+dynamic space design (depending on budget, product category and store style).

equipment

oven

Awakening box

refrigerator

Large and small agitator

operations area

Cashiers can do this by using computers and scanners.

All kinds of molds and tools

raw material

5. Product positioning and differentiated marketing

1) boutique route: a small number of products can refer to donuts.

2) The characteristics of healthy (nutritious) bread:

Feature categories, materials and components, target objects

Breakfast bread student breakfast

Wheat germ bread is mainly suitable for people with weak gastrointestinal function.

Brown rice bread 60% brown rice and 40% rye flour are eaten by patients with obesity, diabetes, atherosclerosis and heart disease.

Seaweed bread can promote blood circulation.

Weight-loss bread bran products contain a lot of cellulose as raw material.

Concept induction of sugar-free bread

The concept of children's bread is mainly induced as a gimmick.

3) Personalized management: customers can DIY birthday cakes and guide consumers to make birthday cakes by hand.

4) The strategy of baking and selling now. After croissants are made, they are not in a hurry to bake immediately, but are refrigerated and baked when guests need them.

5) Some low-priced joining methods mainly focus on increasing popularity: croissants, yellow rice cakes in three lanes and seven lanes, and honey buns.

6) For example, a store, mostly made in 0.5 yuan, can make small profits but quick turnover.

6. Store location and decoration

1) Finding a good place to open a shop has a 50% success factor.

2) Mainly a large number of glasses and mirrors, mainly beige and brown.

3) Try to look bright and tidy. The light should be soft (emphasized). The color should be appropriate. If the store is large enough, it is necessary to set up some leisure seats and provide a small amount of drinks, which can not only increase the mood and create a warm and romantic atmosphere, but also facilitate guests to rest and eat light meals and snacks.

4) The ideal baking shop should be located at the entrance and exit of a large residential area, near the vegetable market, next to the bus stop, etc. In short, it should be in a place with a strong breath of life.

7. Customer consumption behavior and target customers (combined with local)

The target consumer group is a group with certain spending power, mainly women, students and children; Her (his) habit is to take West Point as breakfast or midnight snack, as usual snacks, birthday cakes, etc.

8. Sales channels

1) One of the main ways: having some schools, Internet cafes, KTV and other sales, wholesale and consignment channels. Sales mainly rely on the store to sell finished products, customized delivery according to customer requirements.

2) When employees of these units celebrate their birthdays, some small baking shops contact the trade unions of neighboring factories, enterprises and institutions to make birthday cakes at low prices. Establish weekly sales network, telephone booking, etc. In short, there is competition in everything, and key health should have its own characteristics.

9. Marketing and promotion strategies

1) membership system.

2) On the bread shelf or on the bread, use cute cards to mark the special advantages (artistic design) of making bread, and take an attractive name, which will make your carefully baked bread become a super salesman and sell it to customers.

3) Milk with reasonable price should be placed on each bread loaf, and clearly marked and labeled.

(5) The most important thing in business operation is "geography" and "popularity", which is not superstition. "Region" mainly depends on whether there is a commercial atmosphere in this area, which is not suitable for the goods we operate. "Fame" mainly refers to whether our merchants have customers and whether these customers have psychological motives to buy our goods.

As a special commodity, tea not only has the functions of drinking and health care, but also embodies its cultural and artistic value. It can make people pure, elegant, pure and return to nature. The choice of tea shops should be based on the characteristics of tea, which can be summarized as follows:

1, bustling commercial center: These areas have strong business atmosphere, large passenger flow, complex shopping levels and high purchase frequency. Most consumers have strong characteristics of seeking quality, quality and beauty, but the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider and analyze whether you have manpower, financial resources and material resources. If you have the conditions, it is certainly right to enter the "business center". However, if you don't have the strength, you must not act rashly. These aspects need several high-grade teas, and you should pay attention to the brand and varieties of famous teas. Tea sets should be matched with tea books related to tea, such as purple sand, porcelain and glass tea sets.

2. Hotels and restaurants are very close: Hotels and restaurants are places where business people live. Most of them don't bring tea and can buy it at any time. And in order to visit relatives and friends, bring some tea, which is elegant and not vulgar, and the restaurant should also use tea. "Guests come to make tea" is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, you can rent the management hall of the hotel, which can enhance the style and combine it with tea art.

3. Traffic Avenue: These areas have a large population flow, mainly to attract tourists. Therefore, these areas pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for several merchants with older brand names and larger intangible assets. It's better to be someone who just started blindly opening a tea shop.

4. Residential area: Tea is a necessity for residents' consumption. Choosing a residential area is usually less risky, but at the same time, the management style of tea shops is different for different levels of residents.

A. Old areas: These residential areas are characterized by primitive China, industriousness and simplicity. Tea should not be too high-grade, tend to the middle and low grades, pursue low profits, the sales staff should be flexible, pay attention to popularity, the quality of tea should be stable and the reputation should be good.

B. New District: The consumption of these residents is relatively advanced, and their material wealth and spiritual civilization are relatively high. Operators are required to have a slightly higher grade of tea varieties, rich varieties and many new varieties to keep up with the new trend of tea varieties.

C. High-end property areas: These people are the first to get rich after the reform and opening up. They have a high living standard and a fast pace. To open a tea shop in this area, the taste is higher and the price is higher. It is required that the quality of sales staff should be better, the packaging should be exquisite, the packaging speed of tea should be fast, and several high-grade gifts and high-grade tea sets can be added at the same time, and the business hours should be long.

D. industrial residential area: now some cities have formed an industrial area, such as veteran cadres' area, teachers' area and star area. Tea operators should adopt different management methods according to the characteristics of different groups of people.

E. bazaars: there are a lot of tourists in these areas, but most consumers are good shoppers, demanding that tea be affordable and often taking preferential forms to promote sales.

F, near the school: intellectuals are the main customers, the facade should not be too luxurious, there should be many varieties, the price must be low, and the salesperson should have rich knowledge of tea.

Other aspects: for example, tourist attractions are not suitable for large-scale operation, and several commemorative packaged teas should be properly managed.

2. Tea shop decoration: Tea shop decoration mainly highlights the characteristics of tea merchants and gives customers a harmonious and beautiful psychology. Tea shop decoration is divided into external decoration and internal decoration, mainly to attract customers to browse in the store, and internal decoration is mainly to stimulate customers' purchasing motivation.

Exterior decoration has the following elements:

1, external modeling: The external modeling must highlight the elegance and childlike innocence of "tea".

2. Signboard: Signboard is a permanent advertisement, which should stimulate consumers' curiosity, attract consumers' attention, facilitate consumers' memory, and also reflect the style of tea shop. Usually, tea shops use traditional styles, rectangular plaques, large pieces of black paint as the background, gold-plated characters as the roll call, and celebrities are invited to write and carve them, which is solemn and magnificent. Alternatively, it can be painted with varnish, inscribed by celebrities, and then carved.

3. Couplets: If you use a good pair of couplets, it can better reflect the cultural and artistic atmosphere of the tea shop.

4. Window: The window is the first exhibition hall of a tea shop, which can directly stimulate consumers' desire to buy. The window should be designed as large as possible, where several attractive teas can be placed, such as fresh-keeping tea, scented tea and health tea with loud advertisements, and a proper amount of tea sets can be placed, so that several cups of tea with good appearance can be soaked in transparent glasses, and some varieties can be changed every few days. The lights in the window should be bright, and the tea, tea set and tea on display should be composed.

5. Store doors: Considering better lighting and safety, leave as many doors as possible in the tea shop.

6. External lighting: The external lighting of the tea shop must be bright, preferably white or green, not red. If you use one or two green spotlights, you can highlight the attraction of the tea shop.

7. Store name: The name of the tea shop mainly reflects the unity of the operator's personality and the harmony of tea culture. A good name is the key. You can use traditional time-honored brands, or according to the characteristics of tea combined with the thinking of operators, or ask tea culture experts to give a good name, such as Wuyutai Tea House, Xinyutai Tea House, Mantangxiang Tea House, Xianshan Tea House, Green Tea World and Tea Culture Store in Beijing.

Some elements of interior decoration:

1, the shelf counter is mainly generous with smooth lines. Usually, they should be made of wood, which can be painted in the color of mahogany or made of varnish. This can reflect the harmony and unity of the remaining tea leaves. At the same time, we can make some small bookcases to put tea sets and tea books, and we can also put a square table or coffee table for tea tasting.

2. Walls: The walls of tea shops should be simple and elegant, generally mainly made of wooden decorative boards, painted with primary colors, reasonably matched with tea calligraphy and painting or publicity materials introducing relevant tea knowledge.

3. Floor: The floor is mainly kept clean and tidy. Marble, terrazzo and paper are also acceptable. If the carpet is green or gray, it is best not to use dazzling colors.

4. Lighting: The lighting on the top floor must be bright. Generally, electronic fluorescent lamps are used. The brighter the better, the counters and shelves should be equipped with green tubes instead of red lights.

5. Decoration: It is very important to decorate the storefront. You can put a few flowers, bonsai or big purple sand and porcelain bottles appropriately. The key is to adopt different ideas according to the characteristics of different tea shops to achieve the finishing touch. Never pile up blindly.

The layout structure of interior decoration must be in harmony with trading, leisure and external environment, giving people a clean, elegant and comfortable feeling.

3. Rich tea knowledge: As a tea operator, the first thing you need to master is rich tea knowledge, simple tea cultivation knowledge, the origin of tea, the types of tea, the processing of tea, and what kind of tea you grow in. The origin of famous tea, the identification of tea quality, the change of tea price, tea art, tea ceremony, tea culture and tea set knowledge related to tea. At the same time, constantly understand the requirements of the market, control the changes of tea consumption, update business philosophy, and predict the changing trend of tea consumption.

Fourth, strictly control the quality: the quality of goods is the primary factor that determines the operation of a store, especially tea. Therefore, when you enter tea, you must never be human. You must strictly control the quality, look at the appearance, smell, moisture, soup, taste, leaf bottom and price, and be meticulous. If conditions permit, advanced testing equipment can be used. If you are not sure, you can consult several full-time technicians. At the same time, the supplier is required to have three certificates (business license, hygiene license and commodity inspection certificate) before entering the packaged tea, so as to know whether the other party has a sub-packaging factory and whether the procedures are complete (sub-packaging qualification, barcode, origin, production date and shelf life), and unpack one or two boxes (bags) to see if the quality is consistent. Never save trouble, be greedy for cheap, trust people easily. It is best to choose suppliers with scale, strength and intangible assets.

5. Scientific purchasing: Tea is particularly seasonal, extremely strict in storage, and there are many kinds, which requires operators to have a clear and flexible mind when purchasing. Never buy a lot of goods at once to save trouble. We must understand the market dynamics according to the size of our own business scale and the sales volume of the previous year, predict the sales situation of that year, properly purchase high-grade famous tea, and pay more attention not to buy a lot at once for high profits. Otherwise, you have worked hard for a year and accumulated a lot of tea. The depreciation of old tea is really chilling. New operators in the tea industry should be more careful, consult more experts and make more trips, because you can't afford it.

As a retailer, it is necessary to establish information files for wholesalers and manufacturers in order to contact them in time when they are out of stock and avoid the contradiction between shortage and backlog.

6. Variety should be complete: consumers have various requirements for tea. As an operator, we must adapt to the market demand, try our best to complete the variety, we must not refuse other varieties other than the main varieties we operate, we must not close ourselves, we must have a tolerant attitude and accept new varieties, and some unpopular products can be less, leaving the mailing address of suppliers for emergencies.

7. Understand the taste of consumers in the business area: If the quality of tea is ultimately decided by consumers, then the key for operators is to supply it according to the taste of consumers. Consumers in different regions have different tastes, including scented tea in the north, green tea in the south and tea transshipment in the northwest. Different regions, each region is different. Take Beijing as an example, Dongcheng District likes strong flavor, strong soup and strong fragrance, Haidian likes a few light flavors and bright yellow soup, and the suburbs like bitter and astringent flavors, as long as they are resistant to soaking. This requires operators to make frequent investigations and studies, make extensive contact with consumers and update their tastes according to their needs.

8. Rationalization of pricing: The selling price of tea has always been a difficult problem to solve. The previous price was too high. Through the media, consumers "stop watching tea". Nowadays, due to fierce competition, many people sell too low, and some even lower than the cost price, resulting in vicious competition. I think there must be reasonable pricing while maintaining good quality. First of all, we must determine your purchase cost price. After calculating your operating cost and your reasonable profit, we should make a reasonable price with reference to the market. We can neither make huge profits nor compete at low prices. Of course, famous tea and special craft tea are priced several times higher because of their specific artistic value. I think it's appropriate.

Nine, the omni-directional three-dimensional structure of goods: there is a difference between the three-dimensional structure of goods and the complete variety. First, add different grades of tea on the basis of complete varieties. For example, "Huangshan Mao Feng" has pre-Ming super, super, first-class and so on; Peony hydrangea includes the first spring, the first Er Quan and the third spring. Second, it deals in tea and tea-related commodities, such as tea sets, tea books, refreshments, tea, tea health products, tea characters, tea paintings and Four Treasures of the Study. Tea includes purple sand, porcelain, glass and stainless steel. And purple sand has high, medium and low, set pot, single pot, strange pot, black mud, white mud and red mud, and tea has melon seeds and pistachios. Third, unique packaging and storage methods are adopted, such as scented tea packed in tin foil bags, and green tea can be sold in the freezer. The main structure of tea should be determined according to different consumers in different regions, through market research, and can not be blindly imitated or pieced together.

X. Orderly commodity display: Commodity display directly affects consumers' feelings about tea shops. Different kinds of tea and tea-related products must be displayed reasonably, first of all, classification, such as scented tea area, green tea area, black tea area, health tea area, gourmet tea area, tea set area, and then grade, which is obvious to consumers. It is best to put a brief introduction of tea (origin, grade, characteristics, etc.). ) in each area, and then the overall layout. According to the overall environment of your business, tea and tea sets should be combined with you.

1 1. Conditional tea shops can integrate tea tasting, tea shops and tea art. If your tea shop area allows and your economic strength can keep up, it is best to integrate tea tasting, refreshments and tea art. A very chic tea shop is connected to a small teahouse with unique flavor. The teahouse has an elegant environment, with several calligraphy and paintings, potted plants, original wooden tables and chairs, and an exquisite tea set on the table. In addition, well-dressed etiquette ladies and gentlemen will regularly come to several tea performances, or they can perform for a long time, or set up guzheng guqin to play famous ancient songs, so as to have a special artistic conception, and the fees should not be too high, not to mention alcohol and tobacco, so that customers will have a great desire to buy after drinking tea. Why not?

12. Do a good job in the store's hygiene and surrounding environment: tea is a very delicate drink with strong absorption of rot. Hygiene in the shop is very important. Storefronts must be clean, and counters, shelves, tea buckets and tea boxes should be cleaned at least twice a day without leaving any dust. Pay special attention to the surrounding environment and see if there are any odorous objects nearby, such as perfume and alcohol. See if there are any pollution sources around, and never cook in a restaurant. In the same tea shop, green tea and scented tea should be separated, green tea should be sealed, and flowers should not be sucked to destroy the quality of green tea itself. Famous tea should pay more attention to the products that can't be mixed with tea, such as Chinese herbal medicines. If the pollution source is quickly eliminated because of the peculiar smell, you must stop selling it and replace it with good tea, so as not to damage the intangible assets of the tea shop because of the small loss.

13. Improve the comprehensive quality of salespeople: The key to the operation of tea shops is the comprehensive quality of salespeople, who are the eyes of tea shops. Improving the comprehensive quality of sales staff is the most critical link to open a good tea shop. As a tea shop assistant, you should first have a good cultural quality, and it is best to know one or two foreign languages, as well as master the professional knowledge of tea, including the types, producing areas, quality standards, characteristics, brewing methods and storage methods of tea. At the same time, there are comprehensive knowledge, such as tea ceremony, tea ceremony, tea tasting, tea fighting, tea history and so on. The clerk is the key to dealing directly with customers, and it is also the key to whether the tea shop can produce benefits. Generally, they should have the following professional qualities:

1, attractive appearance: neat clothes, timely style, elegant appearance, simple and frank expression, neither forced smile nor dull expression. Speak and behave kindly, naturally and enthusiastically, without long hair, hair dye, nail polish, perfume or expensive decoration. The posture is natural and decent, and you can't be artificial.

2. Keen observation and brown judgment: The salesperson must have the function of "observing words and observing colors" and recommend different teas for different customers through their appearance, so that the transaction rate is definitely high.

3. More flexible and accurate response ability: Due to different customer levels, the requirements are different, which requires the response ability of sales staff to quickly respond to different requirements of different customers, understand and understand customers' purchase intentions, and give quick replies or provide services. Some people sum up the service reception method as "one after another, two questions, three contacts", which is a detailed embodiment of flexible response.

4. Excellent language skills: Language is a tool for communication and the primary means to provide information and exchange feelings. Language expression is very important to business, which is directly related to the benefit of tea shop. Speak Mandarin, do not use service taboos, speak moderately, control your tone, be cordial, natural, polite and sincere, address people appropriately, use different polite languages for different customers and control flexibly.

5. Strong self-control: Because the working environment of salespeople is monotonous and customers have different personalities, it requires salespeople to master their emotions. No matter how picky the customer is, you should keep a good attitude, take pains to ask questions and answer patiently. Don't get angry when you meet unreasonable customers, but explain patiently. "Customer is God", please keep in mind.

6. Have certain financial knowledge: A salesperson must have certain financial knowledge, including the ability to identify counterfeit money, foreign currency and various checks, and fill in invoices correctly. As a milk tea shop assistant, you should also have various packaging capabilities, such as bag packaging, paper packaging, box packaging, barrel packaging and so on.

In short, a tea shop operator must have good psychological quality, business ethics, professional knowledge and superb communication and reception skills. Most operators understand the importance of shop assistants. I hope that you will provide professional training for Russian sales staff in your at all costs. "Sharpening the knife does not mistake the woodcutter", and we must not neglect it. Otherwise, it is not cost-effective to spend "huge sums of money" to open a tea shop and lose money just because the sales staff's tea quality is poor.

14. Establish a standardized financial system: It cannot be ignored that a standardized financial system must be established in operation. No matter who you use, you should keep the purchase, sales, stocking, discount and loss reporting in cash, and take inventory at the end of the month without mercy.

15. establish a strict business system: as an operator, you must establish a business system, otherwise the management will be chaotic. The following is the business system of "Beijing Xin Yu Tai Teahouse" for reference only.

(1) Go to work at eight o'clock in the morning on time, improve the hygiene in the store, keep the counter clean, and get ready for business.

(2) Start business at 8: 30 on time, and wear the work clothes neatly. Salespeople are not allowed to wear makeup, perfume or dye their nails when they go to work.

(3) In the course of business:

1, smiling service, dignified behavior;

2, when selling goods, be accurate, accurate in pricing, accurate in collection, take pains to ask and take pains;

3. When delivering goods, be polite, and don't throw things around.

4. When you meet unreasonable customers, you should scold, patiently explain and warmly receive every customer.

(4) After work, they clean up cash, pay money, clean up business tools, sort out goods and clean up shelves.

(5) Seriously implement the "Ten No's" and "Six No's" at the counter.

Ten noes:

1, no eating at the counter;

2. Chatting, laughing and fighting are not allowed in the counter;

3. It is not allowed to ignore customers because of loading, closing and payment;

4, are not allowed to sit on the counter to receive guests;

5, are not allowed to quarrel with the guests, abuse, beating;

6. Do not receive visitors, store personal belongings or do any private affairs at the counter;

7, there is no barbecue price, lying on the cargo table;

8, are not allowed to misappropriate sales of goods;

9, are not allowed to leave work without authorization;

10, it is not allowed to give customers a discount or distribute gifts privately.

Six are the same:

1, stranger, acquaintance;

2. Adults and children are treated equally;

3. Buying and not buying are the same;

4. Busy and idle;

5. Buying goods is the same as returning goods;

6. Usually, customers and individual customers are the same.

When the system is formulated, it should not be regarded as a way, but must be strictly implemented for a long time.

16. Do a good job in after-sales service: In the transaction process, it is natural for the clerk to do a good job in pre-sales and in-sales service. But after the transaction, the customer has paid, and after-sales service is particularly important, such as packaging and bagging. Send the guests out politely and leave a good impression on the customers. At the same time, some customers have to return or exchange goods because they are not at ease with the taste of our store and can't find a reason to refuse.

17. Do a good job in advertising promotion: the importance of advertising promotion to businesses is well known. Conditional tea shops can make full use of TV and newspapers. Those who do not have the conditions can also use salespeople and salesmen to print a few small advertisements for publicity. There are many ways to promote sales, and discounts can be given. You can also give several tea-related gifts according to the purchase amount, such as tea sets and tea books. Whether advertising or promotion, we should win the trust of customers and not deceive customers. Your words and deeds are consistent.

18. Prepare for a protracted war: As a special consumer product and art, tea needs a long time for customers to accept and evaluate its taste, taste, internal quality and taste. This requires the operator to be patient. It doesn't matter if you don't make money for a few months or a year. Need to constantly promote and improve according to customer requirements. Although opening a tea shop is not as "protracted" as the eight-year war of resistance, it is not necessary to open a tea shop.

19. Step by step towards the chain: With the modern market operation becoming more and more standardized, the profits become more and more even. If the benefits of the first and second tea shops you run are good, and you have accumulated a lot of intangible assets, you must never stand still, let alone spend the money you earn. You should sum up successful experience, cultivate talents, expand business points and move towards chain on the basis of gradual stability. Only in this way can we save costs, be conducive to competition and be invincible in the tea industry. To open a chain, you can first establish a distribution center, establish and improve various rules and regulations, select talents, and copy the points you have already operated, so that your enterprise will continue to grow and develop.

I recommend it carefully.