At this auto show, the theme of Jietu's exhibition was "Healthy Travel, Smart Enjoy Jietu", and a variety of its heavy products were displayed. These include JX70 Plus Zhuge Edition, JX70 Plus, a new generation of JX90 and a stronger X90 PLUS.
Chery Jietu has always taken "Travel+"as its brand strategy, hoping that users will have different pleasant feelings in the process of travel.
How to realize the pursuit of agile road? Bao Yusi told the automobile industry and commerce that "relying on our own organizational structure and internal digital transformation, all departments can directly interact with customers and conduct research and development according to customer needs; Through comprehensive digital transformation, product sales cater to customer needs and enhance customer experience. "
The following is an interview record:
Automobile production: Jietu has been committed to building a "trip+"ecosystem before. I would like you to summarize what achievements have been made since the concept was put forward.
Bao: Chery has always taken the "Travel+"ecosystem as its brand strategic appeal. From the perspective of Jietu, selling cars is not just making cars. How to make customers have different feelings and pleasant experiences in the whole life cycle of using cars is our pursuit.
In the process of marketing, Jietu attaches great importance to customer experience, such as holding several Jietu family banquets. Up to now, 65,438+08,000+people have attended the Jietu family banquet.
Jietu is committed to the construction of China's tourism ecology, and has formed strategic alliances with Ctrip, Fante and Qunar. And create a "travel+"ecosystem. More than 20,000+people participated in the experience activities of Jietu Ecosphere, 37,000+people participated in the fan interaction, and invited 50,000+users to participate in the forum. During the epidemic last year, Jietu upgraded the fresh air system for 160000+ users free of charge, and distributed 100+ masks free of charge.
The achievements are as follows:
On the one hand, it is product development. Recently, Jetway's product iteration time is very fast, which also benefits from at least 10% users participating in the development process.
In the second aspect, Jietu believes that customer brand loyalty is very important. Thanks to the creation of the "Travel+"ecosystem, Chery Jietu's current customer recommendation rate has reached 30%, which is also the customer's recognition of Jietu brand.
In terms of sales volume, Jiewei was born at the beginning of the overall decline of the automobile market. During this period, Gateway achieved sales of 300,000+in 28 months. In the first quarter of this year, the overall sales volume of Gateway was 44,000 vehicles, which was recognized by customers and was the biggest achievement of Gateway.
Automobile production: At this year's Shanghai Auto Show, the theme of Jietu's exhibition is "Healthy Travel, Smart Enjoy Jietu", and it is also necessary to build smart and healthy cars. Everyone has heard a lot about smart cars. How do you think smart and healthy cars are considered? Including its uniqueness.
Bao: In the process of creating a travel ecology, Gateway has greatly touched two aspects:
The development of intelligent technology has exceeded everyone's expectations. Cars are no longer cars, but also intelligent mobile terminals and important living spaces. Especially during the epidemic last year, users' requirements for air quality and environmental protection increased, and Gateway added some new connotations to "Travel+".
The first aspect is intelligence. Long-distance driving is very tiring. How to make users have a more pleasant experience? Jetway is equipped with L2.5 intelligent driving in intelligent driving, which can cruise automatically and brake actively at high speed. Intelligent driving assistance configuration such as automatic parking makes driving easier and more enjoyable for users. Equipped with Qualcomm chip, Tencent Ecology, Huawei Hicar, car WeChat, small scene program, multi-map switching, dual-mode navigation, face recognition technology, etc. are all imported, so that cars can replace mobile phones and broaden the use scenarios.
In terms of health, Jietu cooperates with Rheinland and Tsinghua University Suzhou Research Institute to create a new standard for smart and healthy cars, which really makes everyone travel without worry.
Automobile production: the creation of the ecological circle is becoming more and more perfect and upgraded, and everyone's experience will be deeper and more obvious. In recent years, gateway has faced many challenges in the market environment, but in fact, our development speed is still very fast. In retrospect, what do you think is the core driving force for sales growth?
Bao: I think the core is the initial heart. Jietu's initial intention is to take users as the center.
With the upgrading of automobile consumption, users have higher and higher demand for product experience. This change in demand has enhanced the high sense of responsibility and mission of Jiewei, constantly upgrading products and creating ecology, which is the driving force for Jiewei's development.
How to bring a better customer experience? Relying on Jietu's own organizational structure and digital transformation, all departments can directly interact with customers and conduct research and development according to customer needs; Through comprehensive digital transformation, product sales cater to customer needs and enhance customer experience.
After-sales service can be upgraded remotely according to everyone's individual needs, so as to achieve different feelings of "thousands of people". Gateway will also launch a "cloud service" so that users can get a quality service experience whenever they have any needs.
Today, Jietu really feels the development of the times. Only with a high sense of responsibility, customer-centered, customer experience, customer car scenes and customer ecology as the starting point, and continuous iterative upgrading to meet the needs of users, so that customers can experience a sense of gain and pleasure, brand value will be brought into play.
Automobile production and production: This concept is very advanced, especially in China brand system. It is not easy to truly realize the digitalization, system reconstruction and transformation you just mentioned, and consumers may not see what is behind it. For enterprises, the transition from traditional mode to new user-centered mode faces many challenges. Consumers can gradually perceive that the brand has a temperature, and my demands can be directly fed back, which is also very valuable for the future development of the brand.
Bao: Digital transformation is an Internet-based thinking. The traditional structure is centered on leadership, but now it is centered on products and users. Everything meets the needs of users, and products should also meet the requirements of users, so each user has a different experience. Decision-making system is also built to meet users' needs, and the role transformation that empowers users' needs should be the core of team concept transformation.