The learning experience of bank corporate culture-it was a dark sunset. In quiet leisure, I read a thrilling story: one night many years ago, a big fire destroyed the library of Harvard University, and many precious books were set on fire. And this fire is also tormenting the soul of a Harvard student. Because he violated the school rules, he quietly took a book out of the library and prepared to return it secretly after reading it. Unexpectedly, this sudden fire made this book the only surviving rare book among 250 books donated by Harvard. If he keeps this secret forever, no one will know that he has violated the school rules. If he tells the truth, he will be fired. The admirable young man chose the latter. The headmaster thanked and praised him with tears in his eyes, and then reluctantly dismissed him.
For some time, when I participated in the learning activities of corporate culture construction organized by * * Sub-branch, this touching story came to my mind from time to time. Yes, Harvard has become a world-famous institution of higher learning, okay? Hardware? Facilities are important, but what is more commendable is that she has a spirit deeply integrated into the blood of every Harvard person, and this spirit and this concept are the soul of Harvard culture and the brightest pearl in this dazzling crown of Harvard.
As we all know, the development and growth of enterprises need two kinds of ties: one is the link between material interests and property rights; The other is the link of culture, spirit and morality. Excellent corporate culture can create a good corporate environment and improve the moral quality and scientific and cultural quality of employees. So, is corporate culture called enterprise participating in competition? Soft power? .
Today, we ABC people should face up to the huge wave of financial competition, devote ourselves to the magnificent shareholding system reform and pursue the brilliant development of our cause? All these decide that we are strengthening ourselves? Hardware? While building, we must also consolidate our? Soft power? It is necessary to form a kind of power that invisibly condenses liuxue86 and leads all employees to progress. This power is the power of culture that is deeply integrated into the blood of every employee and consciously reflected in concrete actions. To form such a force, we need to pay special attention to the following three aspects:
The construction of enterprise culture should be based on outstanding characteristics. At school, the art teacher told us that the most beautiful color in the world is bright red, which stands out among thousands of greens, because there is individuality flying there. In the process of corporate culture construction, we should also highlight the personality of our Agricultural Bank, especially the promotion? Dare to be the first, especially innovative? Enterprise spirit and? Unity, dedication, innovation and pragmatism? Our core values make innovation consciousness, team consciousness, service consciousness and pragmatic style the most beautiful labels of our branch! Among them, strengthening team building is particularly important. As we all know, a pot of loose sand can't break an egg, but a stone can break an egg easily. Similarly, only by exerting the collective strength of the team can we create impressive results. Therefore, we must build a high-spirited team with both the momentum of competition and struggle and the consciousness of unity, mutual assistance and compensation.
To build a corporate culture, we must establish an image. ? A good brand is not the result of destroying competitors, but the result of consumer choice. ? Therefore, in order to win the initiative in the fierce market competition, we must try our best to win the trust and choice of customers. We have to pass the implementation? Word of mouth project? , strive to build? Customer first, honesty first, providing excellent financial services for customers? Best service brand; We should take providing convenient and high-quality services to our customers as the starting point, so that our operations and services can be standardized but not mechanical, professional but not arrogant, natural and not artificial, so that customers can feel comfortable and comfortable in the process of accepting our services, feel humanized respect, and further enhance the Agricultural Bank of China? Great strength? , industry leaders and systems? Pacesetter? Image.
To build a corporate culture, we should take inspiring enthusiasm as our soul. Ozawa Hideki, the manager of Canon Company, a world-famous enterprise, once gave such a formula: Ability times enthusiasm equals 65,438+0,000% success. People often say that employees are the blood of enterprises, but? Is the blood surging? Our corporate culture should have a high-spirited spirit. Further, we should pay attention to the construction of execution, fully stimulate the enthusiasm of employees, let employees enjoy it, enjoy it, be down-to-earth, love their jobs and take the initiative to take responsibility. With a pragmatic style, bid farewell to inaction, with surging passion, refuse to be dull, and go all out to work for a better tomorrow for ABC.
In the tide of financial reform and development, China Agricultural Bank-these gold words have gone far beyond the meaning of a signboard. She is a ship braving the wind and waves, carrying our dreams and sailing far away. And corporate culture is the most solid force to push her forward!
The second culture is the soul of an enterprise and the foundation for an enterprise to stand proudly in the business world. Without cultural irrigation, enterprises are like passive water and cannot last long. With the development of corporate culture today, people have generally realized that its essence is the common way of thinking and behavior habits of all members of the enterprise. The real function of enterprise culture construction lies in educating and reforming people with excellent culture. Haier Group in China, Microsoft Corporation in the United States, Panasonic Corporation in Japan, etc. Their miracle and successful experience tell me that corporate culture is the immortal pillar of enterprise development, and liuXue86.com's cultural construction has potential cohesion, which can not only bring a spirit to enterprises, but also stimulate employees' pride and sense of responsibility, cultivate enterprise team spirit and guide employees' work, thus improving the overall efficiency of the whole bank.
Let me talk about my personal simple experience of corporate culture from three aspects.
First of all, talk about the understanding of corporate culture.
As a member of the sub-branch, each of our employees should adhere to the fine cultural tradition of the Agricultural Development Bank, bearing in mind that the Agricultural Development Bank is a company based on? Building a new countryside? A policy bank with a mission.
With what? Sincere service? The integrity culture represented is an important part of corporate culture. Without trust, enterprises will not prosper; Without trust, society will not be stable. Therefore, honesty is the cornerstone of corporate philosophy. Honesty: Honesty means loyalty and honesty; Faith means keeping promises and attaching importance to credibility. As the core value concept of an enterprise, honesty is particularly important. This is our traditional virtue. Inheriting and carrying forward this virtue has special practical significance under the condition of market economy, and it is even more practical and important for the Agricultural Development Bank, a bank with strong particularity.
Innovation means abandoning the old and creating the new. Innovation is the soul of any enterprise's prosperity and development, and it is also the engine for the survival and development of the ever-changing and fiercely competitive banking industry. Only by keeping pace with the times and constantly promoting innovation in concept, management, science and technology, system and all aspects of work can we achieve new development and create greater glories. It will have a very positive effect and influence on strengthening the cohesion within the bank and improving the work efficiency of the whole bank.
Second, some suggestions on corporate culture construction.
At present, in the critical period of our rapid and sustainable development, corporate culture construction is a complex systematic project. We must raise awareness, strengthen leadership, blaze new trails, keep pace with the times, and strive to create a new situation in corporate culture construction.
(1) It is necessary to raise awareness, unify thoughts and put corporate culture construction on the important agenda of management. Corporate culture construction is an important part of all the work of sub-branches, and it is very important to do a good job. Organize cadres and employees of the whole bank to regularly strengthen the study and research on the theory of corporate culture construction in their work, learn from volunteers and develop good behavior habits.
(2) To strengthen leadership, make concerted efforts, pay close attention to implementation, and establish a long-term working mechanism for corporate culture construction. Corporate culture construction is a comprehensive work. Set up a special leading group for corporate culture construction, set up working institutions and full-time staff for corporate culture construction, and clarify their work responsibilities. In the institutional reform, the construction of corporate culture can only be strengthened, not weakened, and even more irreplaceable; Strive to explore new mechanisms and methods of corporate culture construction under the modern enterprise system, and continuously deepen corporate culture construction.
(3) Carefully organize and make overall plans to steadily promote the construction of corporate culture. It is necessary to carefully plan corporate cultural activities, publicize corporate image, create a good cultural atmosphere for enterprise reform and development, and implement the task of corporate culture construction. It is necessary to increase investment, create conditions and create a good environment for corporate culture construction. Enterprises should develop, culture should go first, and necessary investment is the basic condition to promote the construction of enterprise culture. Increase investment in corporate culture construction, support corporate culture construction from human, financial and material aspects, and ensure that corporate culture construction funds are earmarked.
(4) Learn from others, pay attention to practical results, and build a corporate culture with the characteristics of the times. Corporate culture should be an open culture. If we don't pay attention to upholding and carrying forward our fine traditions, we will lose the foundation of development. If you don't pay attention to learning the excellent achievements of others, you will lose your vitality and vitality. We should not only inherit and carry forward the excellent corporate culture tradition of Agricultural Development Bank, but also boldly learn from and absorb the essence of corporate culture of other industries and other banks. We should not only adhere to and carry forward the fine tradition, fine style and excellent concept of the Bank, but also learn from and absorb the strengths of others for our use, so as to make the corporate culture full of vitality and form our own corporate culture according to the specific conditions of branches.
Experience of learning corporate culture in banks 3 Recently, I carefully studied the corporate culture handbook issued by provincial branches, and got a more comprehensive and clear understanding of CCB and my own work. Especially those mentioned in corporate values? Create value for customers, employees, shareholders and society? I am deeply touched.
Creating value for employees means creating conditions for employees' development, providing guarantees for employees' lives, making enterprises the reliance of employees, and making CCB a warm home and a paradise for employees' growth. This is an important condition for employees to give full play to their sense of ownership; It is an inexhaustible motive force for employees to work hard and happily; It is also the fundamental reason for employees to improve their execution.
Execution determines the core competitiveness of an enterprise. There is such a view in business circles:? There are three forces that determine the development of an enterprise, business model accounts for 20%, market opportunity accounts for 30%, and execution accounts for 50%. ? Execution is not strong, and even the best strategy can only be a dead letter, so execution occupies the core competitiveness? Core? State.
For the core competitiveness of commercial banks, most people focus on products and services, but these are only two forms of core competitiveness. Products are homogeneous and services are imitative. What can show the difference lies in the exertion of execution, which is also the internal factor that determines the quality of products and services. Therefore, the connotation of the core competitiveness of commercial banks lies in execution. Improving execution is an important content of corporate culture construction, and it is also one of the purposes of creating value for employees.
Through the employee value creation system, the people-oriented idea is embodied, so that the employees can establish a sense of ownership and meet the requirements of? I am a member of CCB, and the development of CCB needs our joint efforts? Actively understand the policy, implement the work mentality, and form a good atmosphere. Better create value for customers, shareholders and society, realize the virtuous circle development of CCB's value system, and finally realize the sound and rapid development of CCB as a whole.
Transforming corporate culture into deep-seated core competitiveness
Advanced corporate culture makes excellent enterprises? Myth? . Behind every successful enterprise, there must be its charming corporate culture. In 1980s, corporate culture came to the fore from behind the scenes and became a topic of concern to global entrepreneurs.
With the goal of struggle, we will certainly shoulder our mission and create greater glories. What is our mission? Satisfy customers, increase shareholders' value, make employees happy and fulfill their social responsibilities? .
How to satisfy customers is to provide customers with innovative financial products and provide the best and most distinctive financial services with sincere service attitude, skilled service skills, flexible service methods and advanced service means;
How to add value to shareholders?
How to make employees happy?
How to fulfill social responsibility?
We firmly believe that as long as we have firm faith, perseverance, hard work and unremitting struggle, there will be a great deal in the process of building a world-class commercial bank!