In view of the present situation of family education investment in China, at present, under the premise that parents generally attach importance to investing in children's education, most of the time and energy invested in family culture are ignored, and the investment in improving the quality of educators is neglected and lacking, so that good family education investment benefits cannot be achieved. As a child's first teacher, it is particularly important for parents to improve the quality of education. Some parents only pay attention to their children's investment in cultural learning and intellectual development, ignoring the investment in ideological and moral education. As long as children are provided with enough money and comfortable living and learning conditions, everything seems to be fine, and they rarely care about the development of children's moral quality and labor skills. The direct consequence of this is that it is easy to lead to the formation of unhealthy personality of children, which is manifested as lack of love, patience, selfishness, poor communication with others, fragile personality, lack of ability to overcome difficulties and solve problems independently, and lack of immunity to resist unhealthy habits. On the premise that some parents generally attach importance to the investment in children's education, the investment in family culture and the investment in children's time and energy are just ignored. In view of these problems, the specific countermeasures are:

First, change ideas and strengthen communication with children. Parents should first change the traditional educational values and correctly understand the investment in children's education.

Second, rationally arrange the distribution structure of family education investment to promote children's all-round development.

Third, optimize the investment structure of family education and improve the overall benefit of family education investment.