Before being merged and renamed, Thomson Learning Group, the predecessor of Shengzhi, focused on distance education and future electronic solutions. In the publication of teaching materials, books and the Internet complement each other, and teachers and students realize interactive teaching. After CENGAGE was founded, the process of digital publishing was further accelerated. However, the characteristics of educational publishing market make it impossible to quickly transform into digital products. Although since Thomson's research, Shengzhi has developed digital new products in the field of education and publishing for 20 years, but the sales volume is still relatively small.

From the customer base, compared with the users of legal and professional publishing, the customers in the education publishing market are slower to accept digital publishing and new technologies. For example, there is a great difference between the education market and the library market. In the library market, more than 50% of sales come from electronic publications, and librarians are more likely to accept new technologies. The income of electronic products in the educational publishing business is less than 10% (excluding electronic products bundled with paper products). But on the whole, Shengzhi's digital business is still in the process of rapid growth, and its goal is to increase the proportion of digital business income of education and publishing to 30% within five years.

After Thomson changed its name to Shengzhi, all the people in charge of digital business in the company were integrated into one department. Prior to this, each publishing department had a working group responsible for digital publishing. After centralization, a unified central digital group formulated the digital strategy of the whole group and uniformly allocated the resources of the group, thus optimizing the allocation of resources.

2. International expansion

The renamed Shengzhi Group cancelled the international department. In the past, the structure of Thomson Learning Publishing Group was that the American market business was a separate department, and the market business outside the United States was managed by the international department. The cancellation of the international department means that the company will no longer distinguish between domestic business and overseas business. Any product and service will be based on the world from the beginning of research and development, instead of meeting the needs of the American market and taking into account the international situation. Shengzhi will become an international company with a global vision.

Senge's overseas business strategy is:

First, strengthen the localization construction. Sheng Zhili's branch is rooted in the local publishing market, understands the characteristics of local publishing, and at the same time gives play to the advantages of the group and uses multi-means marketing planning to occupy market share.

Second, Shengzhi has established a close cooperative partnership with overseas markets. First of all, Shengzhi itself cannot be separated from overseas publishing companies. More importantly, it should not only keep close contact with overseas companies, but also establish good cooperative relations with local publishing circles to create a benign growth space for its own development.

Third, don't rush for success. After setting up a branch, we need to try new methods and learn from our mistakes, so we can't hope for success. This is also the business rule for cengage to learn to explore overseas markets.

Four. Commercial composition

At present, Shengzhi has three main business areas: the first is higher education, vocational education and professional education publishing (academic &; Professional group); The second is the publication of library reference books (library &; Reference); The third is English teaching.

At present, Shengzhi ranks second only to Pearson Group in the field of American higher education publishing. It owns higher education publishing brands such as Southwest Publishing, Wadsworth, Brooks/Cole, Curriculum Technology, Delmar Learning, Skomer, and customized solutions.

Heinle is a famous publishing brand of Shengzhi in the field of English teaching.

In addition to teaching materials, the gale library &; Reference) is the largest library reference book publishing company in the world, providing reference books and databases needed by libraries. In the American library publishing market, Shengzhi occupies 35% market share, ranking first.

Verb (abbreviation for verb) financial status

In 2007, Shengzhi Learning experienced a series of major changes, such as ownership change and renaming, but the company's operation was not affected. In fiscal year 2006-2007, the company's sales revenue was1800 million US dollars, with a sustained and steady growth of 5.5%. In fiscal year 2007-2008, the company's scheduled growth target is 7%. The company's new shareholders-APAX Partners and OMERS Fund, one of the largest private equity funds in the world, are determined to expand and strengthen the educational publishing business.

The intransitive verb China's business.

Before being merged and renamed, Thomson Learning had extensive cooperation with domestic publishing houses. There are nearly 20 domestic publishing houses cooperating with the Group, and the main partners are People's Education Society, Higher Education Society, Foreign Education Society, Tsinghua University Publishing House and Shanghai Century Group. English (New Goal), a junior high school English textbook published by Thomson Learning and People's Education Society, has passed the examination and approval of the National Primary and Secondary School Textbook Examination and Approval Committee and is currently used in 28 provinces across the country. The English course for secondary vocational schools jointly launched with the Institute of Higher Education has received a good response throughout the country. The course "Interactive English Reading, Writing and Translation in the New Era" jointly designed and developed by Tsinghua University Publishing House is listed as the key project of "College English Teaching Reform" by the Ministry of Education. Global English Course, published in cooperation with Shanghai Institute of Foreign Education, has been widely used by many universities and language training institutions. After changing to CENGAGE Learning, these cooperative businesses with domestic publishing houses have achieved a smooth transition.

In 2007, New Oriental Education Technology Group and CENGAGE ELT jointly developed a special ELT teacher training course-IEnglish series of textbooks. This is the first time that an international publishing group has tailored its own textbooks for language training institutions in China. In 2008, beijing institute of technology press and Shengzhi established a strategic cooperative relationship in the field of higher vocational education publishing; In 2008, Shanghai Translation Publishing House and Sheng Zhilian jointly published Oral English Communication Strategies.

Shengzhi's development in China has three key areas: First, it will continue to explore the English training materials market with partners such as People's Education Society, which is the biggest growth point of Shengzhi's business in China; Second, to participate in the "going out" project of China books, and to cooperate with China Publishing House to publish and distribute overseas English versions of China science and engineering textbooks and economic management books, and to introduce China's local humanities investment environment, such as Shanghai Series and Selected Works of China's Economic System Reform for 30 Years in cooperation with Shanghai Century Group, and science and engineering books in cooperation with Tsinghua University Publishing House, all of which are launched in the global market in English or other languages; The third main business area is to cooperate with Chinese publishing houses to publish and distribute Chinese teaching materials for foreigners in overseas markets.