Problem description:

Noun explanation: What does "Yellow Pages" mean?

Analysis:

The origin of the yellow pages

1876, the Englishman Bell invented the telephone, which became an indispensable information dissemination tool in people's lives. Four years later, Americans, encouraged by * * *, compiled the world's first telephone book (commonly known as white pages).

10 years later 1886, RH Donnelly Company of Chicago, USA published a telephone book with industrial and commercial enterprise information as the leading content in yellow paper on the basis of white pages. It's called the Yellow Pages. With the development of information industry, the yellow pages have been separated from the telephone directory, becoming synonymous with industrial and commercial information guides, and the fifth largest media for publishing information such as online yellow pages, WAP yellow pages and yellow pages call centers.

The appearance of the Yellow Pages has greatly promoted the rapid development of industrial and material civilization in Europe and America, and made unparalleled contributions to promoting commercial exchanges and global economic development.

In the United States, besides the Bible, the most frequently used books belong to the Yellow Pages, which are turned about 15 times a day, and are one of the indispensable reference books for businesses.

Yellow has a high brightness. The Chinese nation has always regarded "yellow" as the noblest symbol of emperors, as noble and authoritative, and as a symbol of wisdom, hope and happiness abroad.

Therefore, the Yellow Pages spread to China in recent years, and were quickly recognized by hundreds of millions of people in China, becoming a new media recognized by the world.

Traditional yellow pages

It is the classified telephone directory, which classifies the telephone users of industrial and commercial enterprises in a certain area according to the relevant national industry classification standards, and arranges the list of these industrial and commercial enterprises continuously for the convenience of users. It has the functions of serving users and diverting telephone traffic.

Modern yellow pages

As an information product, it has many advantages, such as wide information coverage, detailed classification, strong shopping guide, convenient use and so on, and its position and function have far exceeded the traditional catalogue. It reflects the economic development and social atmosphere in this area, and becomes the most direct contact point between Guo Xin and society, with the function of serving the society.

In addition, modern yellow pages have great commercial value: it has the media function of serving merchants. Because the yellow pages catalogue has the characteristics of detailed classification and rich information, the yellow pages are often called "business encyclopedia" and "information supermarket". The biggest feature of Yellow Pages, which is different from other creative media, is that it is a shopping guide media, that is, it can guide consumers who have already bought to a company and encourage consumers to actively find enterprises that can provide the products or services they need. Guangdong Yellow Pages, China Telephone Yellow Pages and their series products of Guo Xin Group of the Ministry of Information Industry are becoming the best choice to bridge the gap between buyers and sellers and create business opportunities with their authority, shopping guide, guidance, circulation and reliability.