With the sustained, rapid and healthy development of the national economy. People's living standards are improving day by day, the consumption structure is improving day by day, and the consumption concept is gradually different, which is especially obvious in high school students. As the mainstream of middle school students, what is their consumption structure? What about the concept of consumption? What are the influencing factors? With this series of questions, with the help of the instructor, we conducted an investigation on the consumption structure of the first-year boarders in our school.

A conclusion: (1) At present, the consumption structure of middle school students is unreasonable and the consumption level is high. Most students' consumption is based on their own preferences and interests, so that one or several expenses exceed the limit. Affect other normal consumption. Our investigation has three aspects:

1. Nearly 30% of the students in the school have mobile phones, and 6 1% of the students' phone bills exceed those in 60 yuan. And nearly 30% of the students spend more than 15% of their pocket money online. The main consumption contents of students are diet, clothing and entertainment, while the consumption of books is relatively small. This shows that material consumption has an absolute advantage in students' consumption structure. Mental consumption is not much. According to statistics, the annual consumption of stationery, newspapers and magazines is only around 80 yuan (except reference books).

2. The phenomenon of paying attention to brands and styles in footwear consumption is becoming more and more serious. At present, the first two reasons for buying brand-name shoes are: liking them (88.9%) and being influenced by social trends (5.1%); 49.7% of students buy shoes at a price between100 and 300 yuan, and 4.5% of them are above 300 yuan, accounting for 65,438+. There are 50.8% students who choose exclusive stores when buying shoes. 74.2% students have bought brand-name shoes.

3. The consumption structure of boarders is much better than that of ordinary students. Statistics show that the annual income of boarders' families is low, and the monthly living expenses are mostly around 400 yuan. After deducting the usual expenses, there is little pocket money left, which reduces the chance of disorderly consumption. In addition, most of the boarders come from rural areas, and most of them have simple consumption concepts. This is the main reason why its consumption structure is more reasonable.

(2) There are obvious differences in the consumption structure between senior high school students and junior high school students, and there are also great differences between boys and girls.

Compared with junior high school students, the number of senior high school students who spend their pocket money on newspapers and magazines is 12%, and "entertainment" accounts for 9%. However, the number of people buying stationery decreased by 15 percentage point, and the number of people buying sporting goods decreased by 1 1 percentage point. Among the high school girls surveyed, no one bought sporting goods. On the attitude towards famous brands, the survey shows that there are not many middle school students who are keen on pursuing famous brands in actual purchase behavior. However, the proportion of high school students who pay attention to famous brands is much higher than 23%, and the students who pay great attention to famous brands are 15%, 47% who are generally concerned, 24% who are not concerned, and 13% who are not concerned.

There are also some obvious differences between boys and girls in consumption structure. Boys spend 19% more on sports goods, 18% more on entertainment and10/%more on newspapers and magazines. Girls spend only 8% more on books than boys. Generally speaking, the consumption desire of boys is obviously stronger than that of girls.

Reason:

1. Subjective factors: 1. High school students' consumption consciousness is still relatively poor, which is easy to produce the psychology of comparing with others. Mainly manifested in: paying too much attention to appearance and caring about other people's opinions. Pay attention to famous brands in eating, wearing, using and traveling, because famous brands are more elegant and can be shown off in front of classmates.

Conformity is at work. There is a general psychology among students, that is, "I want everything others have." Under this psychological effect, a deformed consumption state has gradually formed.

3. The influence of seeking differences. At present, high school students are under great pressure to study. Perhaps it is because learning is not as good as others, so I feel inferior and want to find my own differences in other aspects. Therefore, the consumption mentality caused by the psychology of seeking differences has an important impact on the consumption structure of senior high school students.

Second, objective factors: 1. Social and environmental impact. With the continuous development of society, the continuous improvement of people's consumption level and the change of consumption concept, there are "nobles" who are generous and pay a high price for "face", and human consumption is becoming more and more serious. High school students are influenced by social atmosphere too early. Look at adults. The "reciprocity" of valuables has caused a wrong view of consumption.

Parents and elders are too doting. Nowadays, families are generally only children, and they are satisfied regardless of whether the children's consumption is justified or not.

3. Insufficient school education. In order to cope with the competition of exam-oriented education and meet the needs of college entrance examination, the school pays too much attention to the cultivation of students' learning and knowledge ability, but ignores the education and guidance of students' daily consumption behavior and ideas.

Consumption structure reflects the degree of human civilization. On the basis of not worrying about food and clothing, the consumption of high school students is moving towards the level of multi-directional development. As middle school students in the new period, we should actively participate in cultural and sports activities to promote physical and mental health. We should always be on guard against harmful consumption and avoid going astray under some temptations. People used to say, "I dare not forget my ambition of poverty." Today, we still have to advocate a hard-working and frugal outlook on life. Carry forward the traditional virtues of the Chinese nation from consumption behavior. At the same time, under the background of the financial crisis, our group advocates that we need to cultivate a virtue of thrift, develop good consumption habits and make full preparations for the future society.