On the Relationship between Public Relations and Enterprise Development

With the progress and development of society and the formation of global competition pattern, the development trend of economic globalization has gradually transformed local public relations into public relations among world economic entities. The value and significance of public-private relations are gradually recognized and valued by enterprises. As the main body of society, it is very important for enterprises to correctly handle the relationship between the public and enterprises in the increasingly fierce competition. Public relations is the public relations management function of social organizations. Enterprises mainly establish a good image among the public through their own image design, two-way information dissemination and extensive social communication, so as to achieve a harmonious communication state, thus creating the best social environment for their own career development and realizing the established goals of enterprises. Therefore, the growth of enterprises must be based on good public relations. The quality of corporate public relations affects the public opinion of the organization, shapes the good image of the organization and optimizes the action environment of the organization.

Keywords: * * enterprise market positioning, economic globalization brand

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