Media promotion specialists are a profession dealing with them. Their task is to convey a good corporate image to the media and then spread it to the public through the media. Responsible for the implementation, coordination and follow-up of the media launch plan, collect and analyze relevant media materials, provide reference for media selection, keep close contact with various media, and ensure the cooperative relationship with the media.
The media promotion manager requires keen news observation and strong public relations ability, and must have certain media relations to be qualified for this position.
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"Media cooperation" is an extension of marketing, which allows users to get more information about SMS products and has a positive effect on brand and user development.
All companies don't necessarily have so much hard and wide investment when they first come into contact with media cooperation, so they should try their best to do soft promotion. Soft promotion is the most effective way for startups to do media activities. Only by inviting the media to the scene can we create momentum and close the relationship with the media.
The person who can finally do a good job in media relations is the one who can "establish relations" and "maintain relations". The key to building a relationship is to make the other person like you and become friends. Say hello in a relaxed and friendly way and talk appropriately, which may leave a good impression. If possible, try to get in touch with micro-signals and get to know them better through friends circle.
Life will know a person better. You have to believe that media people also need good activity materials. You are doing a win-win thing. We don't bother others, but believe in what we are doing.
Baidu encyclopedia-media promotion specialist
People's Network —— The New Responsibility of Media in the New Era