In the eyes of ordinary people, competition and cooperation are a pair of "hostile brothers", and "two tigers are not allowed in one mountain"! At present, the fierce competition in China wine market confirms this point. From the market dispute to the standard dispute, from the brand dispute to the naming dispute of the origin, a fierce war is being staged in this small wine kingdom.
Of course, under the condition of market economy, peer competition is inevitable. Many people think that "peers are enemies", and both sides of the competition seem destined to be "enemies" with diametrically opposite interests. Competition means there can be no cooperation, either you die or I live. Between peers, must we fight to the death?
In fact, trees are long and short, people are high and low, water is turbid and ugly, and people are busy in the world. Are inseparable from competition and cooperation. Competition and cooperation are always closely linked conjoined brothers and two different interpersonal interactions.
Competition, as we usually say, is the behavior of two or more individuals or groups trying to surpass each other in an activity. That is, both sides compete for a goal, and only one side wins and the other side fails. Cooperation is the behavior of two or more individuals or groups working together in an activity to achieve the same goal. Both sides have the same goal and enjoy the result. The same is true for enterprises. Natural selection and survival of the fittest are both natural laws and basic laws of market economy. Competition can stimulate motivation, enhance vitality, urge enterprises not to slack off, constantly promote scientific and technological progress, improve management, reduce costs, improve quality and increase efficiency. Competition is the fundamental way for enterprises to grow and develop, and it is also the premise for the healthy development of an industry. Market economy is inseparable from competition.
However, competition is inseparable from cooperation. The enterprises participating in the cooperation will have greater advantages than those lone ranger enterprises. Because of cooperation, we can complement each other's advantages, learn from each other's strengths, clench our fingers, and form a joint force. Marx said well that cooperation can not only improve individual productivity, but also "create a kind of productivity", resulting in a magical effect that one plus one is greater than two. Coca-Cola Company and Pepsi Company in the United States have fought fiercely for the market for half a century. But their competition "is not necessarily to defeat the enemy." When everyone is interested in the Pepsi-Coca-Cola war, both sides are winners, because the beverage war has attracted the attention of consumers all over the world, and everyone comes to drink Coke. The enlightenment of Coke War is that it is not only to "destroy" opponents, but also the only way to promote our own development. In some cases, accepting the existence of competitors and being kind to competitors can also promote their own development.
At present, the competition between the eastern and western regions of China wine industry is gradually intensifying. Western enterprises take price as a means of competition and attack the market at low prices; Oriental time-honored enterprises take advantage of brand advantages to be outdone and actively take up the challenge. In the fierce market competition where you come and go, there are some discordant notes such as "heroes serve wine". Some enterprises defame each other by illegal means such as rumors and slander, while others "lay down their lives" at great cost. What's the hurry? In this cruel competition, there is definitely no winner. In the shadow of "East-West confrontation", foreign wine smiled.
In order to completely reverse this situation, we must learn to cooperate, maintain a good cooperation situation while fair competition, and escape from the intensifying whirlpool of price reduction. Another example is Shenzhou and Wan Jiale, two large water heater manufacturers. The slogan of "Shenzhou" is "Leisure in China, pursued by thousands of families", while the slogan of "Wan Jiale" is "Wan Jiale Rising in China". Their respective advertising languages all contain each other's product brands. In this way, both sides can make a name for themselves and make a profit. You send the customer to me, and I will send the customer to you. Two kinds of water heaters quickly entered thousands of households, which brought huge profits to the two enterprises. They cooperated in the competition and achieved a win-win situation.
Practice has proved that competition and cooperation can break through the limitation of going it alone, combine one's own advantages with those of other enterprises, and give full play to the strengths of both sides, so as to improve the competitiveness of oneself and others and achieve win-win or multi-win, which is the ultimate goal.
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"Competition does not forget cooperation" is mainly to help students correctly treat competition and cooperation in life, learn to cooperate in competition and learn to compete in cooperation. Because there are both competition and cooperation in modern society, competition and cooperation are the same topics that everyone faces. Only by correctly understanding and handling the relationship between competition and cooperation can we establish a correct sense of competition and cooperation. The project includes the following two levels.
The first level of "thanking opponents" is mainly to help students understand the positive significance of competition and cultivate their sense of competition.
Yes, learn to compete in cooperation.
(1) present four photos reflecting the competitions in school daily life, including knowledge competition, football competition, tug-of-war competition and examination, and then guide students to observe and list the competitions in life, so as to cut into the humanistic content.
(2) Summary: Competition and cooperation go hand in hand, and competition is also a common phenomenon in life. There is fierce competition in nature and human society, and there are various forms of competition.
(3) An example of Wang and Zhao competing in a big city in the north was cited, and naturally the question was raised: Since the market competition is fierce and cruel, why should Manager Wang help and thank his opponent? On this basis, the text of the textbook points out that we need cooperation and competition. If there is no competition, cooperation will lack vitality and vitality, and it will become a stagnant pool.
(4) Summarize the positive role of competition:
A. Competition can stimulate individual initiative and enthusiasm, improve learning efficiency and work efficiency, and promote people's potential to be fully exerted.
Give full play to it, so that people can make continuous progress and progress;
B. Second, in comparison with competitors, we can find our own shortcomings, learn from each other's strong points, and make our progress and development faster. Learn from each other's strengths and work together is the competitive goal of our cooperation.
(5) Set up a small column of "famous sayings" and quote Lenin's words to further illustrate that competition has other positive effects, thus helping students to establish a sense of competition.
(6) Set up a small column "Related Links" to borrow things from the animal kingdom to show that an animal will become lifeless if it has no rivals; Similarly, if a person has no opponent, he will be satisfied: mediocrity, develop inertia, and eventually lead to mediocrity and inaction.
(7) Ask students to reflect in the form of cartoons: "What kind of competitors have you met in your life? What do you think of your competitors? Through activities, students can initially understand how to deal with the relationship with competitors in life, so as to naturally transition to the next level of learning.
The second level is "the ideal result of competition is a win-win situation". This level is mainly to help students correctly understand the dialectical unity relationship between competition and cooperation, so that competition will not forget cooperation and win-win cooperation.
(1) enumerates the examples of a thermos bottle factory using false advertisements and other improper means to compete, and puts forward some questions for students to think and discuss:
A. say: do you agree with the competitive means of this factory? How do you know the competitive purpose of this factory?
B. discussion: how should we treat the competition in social life correctly? The first question is aimed at the practice of an insulation factory, and the second question guides students to discuss how to compete.
(2) Summary: First, competition without cooperation can only lead to both losses, especially unfair competition that ignores morality. The final result can only be to harm others and yourself. Educate students against unfair competition. Second, competition and cooperation are the relationship of unity of opposites. There is competition in cooperation and cooperation in competition, thus educating students not to forget cooperation in competition. Because competition and cooperation are unified. Cooperation cannot be without competition. Without competition, cooperation is a backwater. Cooperation is for better competition. The better the cooperation, the stronger the strength and the greater the possibility of success. Competition cannot be without cooperation. Competition without cooperation is lonely and powerless, it is "life and death" or both.
(3) Give an example of friendly competition in a department store. The company did not squeeze its competitors, but extended a hand of friendship to them, which won the support of many competitors. Taking this case as a starting point, I set a question to think about:
A.how does this department store deal with its competitors?
B. How do you plan to deal with the relationship between competition and cooperation in your future life? Guide students to realize that excellent competitors always regard competition as a pleasure.
C. Expound the "win-win" concept that competitors can't repel each other, resulting in mutual losses, but should promote each other and improve together, and point out that "win-win is the most ideal result of competition, and good cooperation creates win-win. As long as the competition is conducted in accordance with the principles of equality, fairness and good faith within the scope permitted by law and morality, in this process, both sides will encourage each other, help each other, learn from each other's strong points, and everyone will gain something and improve. This is the true meaning of cooperation in competition. Finally, we advocate that students should not only establish the competitive spirit of striving for the first place and not wanting to lag behind, but also establish the cooperative consciousness of cooperation and mutual assistance. This is not only the conclusion of this level, but also the foothold of the project "competition does not forget cooperation".
(4) Create problem situations and let students "say: Cooperation is important or competition is the key.
This activity is mainly to deepen students' understanding of the importance of cooperation and competition. In fact, cooperation and competition are both important.
The key is to guide students how to correctly handle the relationship between competition and cooperation in real life.
1. Guan Zhong and Bao Shu Ya. Guan Zhong came from a poor family and studied hard since childhood. He knows "poetry" and "books", understands etiquette, is rich in knowledge, and has high martial arts. He and his friend Bao are Gong Zijiu's teachers respectively. In the 12th year of Qi Xianggong (686 BC), the state of Qi was in turmoil, and Sun was ignorant, so he killed King Qixiang and became king on his own. A year later, Gongsun Zan was killed in ignorance, leaving Qi without a monarch. Gong Zijiu and Xiao Bai, who are in exile, strive to return to China as soon as possible to seize the throne. In order to make Xiaobai a monarch, Guan Zhong tried to shoot him in the middle of the ambush, but the arrow hit Xiaobai's copper belt hook. Xiaobai pretended to be dead, and with Bao's help, he first returned to China and ascended the throne. He is the famous Qi Huangong in history. When Huan Gong ascended the throne, he managed to kill Gong Zijiu and Guan Zhong, the enemy who shot his own arrow. Bao tried his best to dissuade him, pointing out that Guan Zhong was a genius in the world, and asked Huan Gong to think about the prosperity of Qi State, forget the past and reuse Guan Zhong. Duke Huan accepted the suggestion, took Zhong back to China, and soon got married and presided over the state affairs. Guan Zhong can display all his talents.
2. During the Three Kingdoms period, Zhang Liao under Cao Cao entered Hefei happily. On one occasion, Sun Quan sent a ping-pong attack of100000 yuan, and the two were two of the five outstanding men, with equal exploits. They once had contradictions, but in the face of strong enemies, they were still able to complement each other and help each other. Finally, they defeated the enemy.
3. Old fishermen in ancient Japan found that if a few lively sardines were put into a group of lazy catfish salvaged, the catfish would have a sense of crisis, because the lively sardines were busy in the catfish, and they struggled to swim, thus avoiding suffocation and death. This is the famous catfish and effect.
1. In China's economic life, there is a "win-win theory". The tortoise and the hare have run many races, and each has its own outcome. Later, the tortoise and rabbit cooperated. The rabbit ran to the river with the tortoise on its back. Then the tortoise crossed the river with the rabbit on its back. This is "win-win", and competitors can also be partners. As the saying goes, "a fence has three piles, and a hero has three gangs." If you want to achieve something, you have to rely on the concerted efforts of Qi Xin. Throughout ancient and modern times, Chinese and foreign countries, aren't successful people in their careers all models of cooperation?
There is a famous saying in the advertising industry in Taiwan Province Province: Internationalization is better than being internationalized.
In fact, trees are long and short, people are high and low, water is turbid and ugly, and people are busy in the world. Are inseparable from competition and cooperation. Competition and cooperation are always closely linked conjoined brothers and two different interpersonal interactions.
1. One year, the world crude oil price rose sharply, and the hammer's rival's oil output to Eastern European countries increased slightly, but the hammer's oil output decreased obviously, which made many people very puzzled. Jacek Cooter, a black journalist, tried his best to find Hammer and ask him about it. Hammer said something that he will never forget: "To take care of others is to take care of yourself. Those who always want to get ahead in the competition will certainly regret it if they know that caring for others only requires a little understanding and generosity, but they can win unexpected gains. Caring is the most powerful way and the best way. "
2. Marx said well that cooperation can not only improve individual productivity, but also "create a kind of productivity" and produce a magical effect that one plus one is greater than two. Smart people should not only actively cooperate with their partners, but also dare to cooperate with their competitors and benefit from them.
There is a famous saying in American business circles: "If you can't beat your opponents, join them." Modern competition is no longer "life-and-death", but a higher level of competition and cooperation. Modern enterprises no longer pursue "single win" but "multi-win" and "multi-win".
1. An American successful person once said, "There are no eternal friends and no eternal enemies." This sentence is correct. Every close friend, under certain factors, may become an enemy. After all, the temptation of money and fame is great, and we can't guarantee that everyone can be loyal to their friends. More likely, we just look like friends. The enemy is the same. We don't have eternal enemies, just like the senior high school entrance examination. We are all competitors, and no one will give up their studies because of any relationship. But in normal study, we study together and help each other, which means that friends are cooperation, and we have no choice. Living in this society, we are born to compete, and only the strong can survive. This also tells us a truth, which suddenly gives us full preparation and competition gives us the opportunity to show. We should cooperate and compete, and we should do so.
2. Competition and cooperation often coexist.
We advocate competition, but we don't forget cooperation.