The emergence of e-commerce has broken the time-space boundary under the traditional business model, changed the original enterprise pattern, the original value system, the original business model and even changed the enterprise form. E-commerce also has a far-reaching impact on the price of goods. This paper discusses in detail the profound influence of e-commerce on commodity prices, including: e-commerce reduces procurement costs; E-commerce realizes inventory-free production; E-commerce reduces marketing costs; E-commerce reduces enterprise organization and management costs, and e-commerce reduces transaction costs. Through the above analysis, we can understand the profound impact of e-commerce on commodity prices, thus providing some theoretical support for China enterprises to better use e-commerce.

Keywords: e-commerce; Commodity prices; affect

I. Introduction

Whether the prices of e-commerce and traditional businesses meet their own needs. After the enterprise selects the supplier, it needs to send the detailed plan and demand information to the supplier, so that the supplier can accurately produce according to the performance index required by the customer. If the product sample is approved and the supplier has the ability to produce immediately, the buyer will issue a purchase order indicating the specific product quantity. After receiving the purchase order, the supplier will send a confirmation notice to the buyer to inform that the purchase order has been received and confirm that the order can be met. After the product is sent by the supplier, the buyer will be notified again, and there is also an invoice for the product. The buyer's accounting department checks invoices and purchase orders before payment. When the original order changes, the purchase process will be more complicated. As can be seen from the above, information acquisition and information transmission are the main work contents in the process of enterprise procurement.

After the emergence of electronic data interchange, some enterprises have used it on private networks, and a large amount of data is transmitted through the network to reduce the labor, printing and mailing costs in the procurement process. According to statistics, worldwide business activities conducted on private networks through electronic data interchange (EDI) exceed $654.38+050 billion. According to statistics, enterprises that use EDI can generally save 5%- 10% of the procurement cost.

The cost of private network access is high, so it is difficult for small and medium-sized enterprises to bear the cost of electronic data exchange based on private network. Compared with private network, the information transmission cost of Internet network is extremely low. Therefore, the electronic data exchange based on the Internet not only greatly reduces the cost of large enterprises in the procurement process, but also enables small and medium-sized enterprises to purchase through electronic data exchange. In addition, due to the large number of Internet enterprises, we can find more ideal suppliers through online bidding and complete the procurement of materials and services at the lowest possible price. In a word, the advantages of Internet online procurement in reducing procurement costs are obvious. The American General Electric Company can be taken as an example. According to General Electric Company, the cost of materials has been reduced by 20% due to a wider range of online suppliers and greater competition for price reduction.

Second, e-commerce realizes inventory-free production.

Among the various costs of enterprises, inventory cost accounts for a proportion that cannot be ignored. The inventory cost of an enterprise includes the occupation cost, construction cost, maintenance cost, the salary of the warehouse keeper, and the damage and deterioration loss of the inventory. In addition, a large amount of inventory, whether it is production materials or products, takes up a lot of funds of the enterprise and cannot be used for turnover. The interest to be paid also increases the cost of the enterprise. Therefore, reducing inventory or even realizing no inventory is a necessary measure for enterprises to reduce costs and an important goal in enterprise management. But under the traditional trade mode, the enterprise's inventory-free production can only be a dream, and e-commerce makes this dream come true.

(A) e-commerce to achieve non-stock raw materials

In order to realize the enterprise's non-stock of raw materials, the enterprise must be familiar with the supplier's production cycle, the ability to accept urgent orders, the operating conditions, and the service and supply to other customers. All this information can be obtained by visiting the websites and bulletin boards of various suppliers on the network. Because the Internet is connected 24 hours a day, you can visit the supplier's website at any time, and the information transmission speed on the Internet is very fast, so enterprises can exchange information with suppliers in real time, so they can determine the daily raw material demand according to the daily output. The supplier arranges the logistics distribution center to deliver the raw materials to the production enterprises in time according to the quality and quantity.

(B) e-commerce to achieve no inventory of finished products.

Non-inventory of finished products means that the produced products do not need to be stored in the warehouse but directly reach the customers. This is an ideal state and a very difficult and accurate production organization mode. The production of an enterprise can be divided into stock production and order production according to the production situation of products before or after receiving orders from users.

Make to stock makes production plans and produces products according to market demand forecast before receiving orders from users. The focus of production process management is to improve the accuracy of forecasting and determine a reasonable inventory of finished products. The connection and balance of production process links must be organized according to "quantity". Under the inventory production mode, enterprises must do a good job in market research and forecast if they want to realize the product without inventory. According to the results of market research and forecast, enterprises use DSS (Decision Support System) to make decisions, produce marketable products, and find middlemen or end users through the network, so that products can be sold without inventory, which greatly reduces product costs, speeds up capital turnover and improves the economic benefits of enterprises.

Order production refers to the production of products after the enterprise receives the user's order. Its main feature is that the products are produced for special users. On the premise of ensuring the quality of products, the focus of on-time delivery production process management must be to organize the connection and balance of all links in the production process according to the "cycle". The key to order production is the application of network information technology, and customers fill in the required product specification information in the electronic order of enterprises online. In this way, enterprises can directly collect and process the product specification information required by customers and send it to the automated production line to form production control instructions.

Third, e-commerce has achieved a decline in marketing costs.

The marketing activities of modern enterprises include market demand forecasting, new product development, pricing, distribution, advertising, personnel promotion, promotion, sales service and so on. In today's increasingly fierce competition among enterprises, more and more enterprises are aware of the decisive role of marketing in their survival and development. Therefore, in order to gain competitive advantage, enterprises have to invest a lot of manpower, material resources and funds in marketing, so how to reduce the marketing cost of enterprises is an important aspect of the competitive advantage of enterprise commodity prices.

By analyzing all aspects of enterprise marketing, we can see that a lot of their work is to collect the information that enterprises need, such as the changes in consumer demand, the desire for future products, and the response to current marketing strategies. And as widely as possible to spread the product information, production information and marketing strategy of the enterprise, and strive for more people to receive and be affected. Therefore, e-commerce plays a direct and obvious role in reducing marketing costs.

At present, the cost of surfing the Internet and building a website is quite cheap, so compared with the traditional marketing methods such as spending a lot of money on advertising or 800 free telephone consultation, holding product fairs, sending salesmen everywhere to sell products and develop customers, and a large number of market researchers to do market research and collect users' opinions, the cost is greatly reduced, and the marketing cost is greatly reduced.

Fourth, e-commerce reduces the cost of enterprise organization and management.

(1) It can reduce traffic and communication costs.

For some businesses involving global companies, their business personnel and managers must keep close contact with business stakeholders everywhere. The presidents of many multinational companies spend 65,438+0/3 of their time on the plane, because they have to travel around the world constantly to understand the business progress. Now, these problems can be well solved by using the Internet, and communication can be carried out through low-cost online communication tools, such as e-mail, online telephone calls and online meetings. According to statistics, the emergence of the Internet can reduce the expenses of enterprises in traditional transportation and communication by about 30%.

(B) reduce labor costs

Thanks to the Internet, many businesses handled by people in the traditional management process can now be completed automatically through computers and the Internet. For example, Dell, the initial direct sales were through telephone and mail, and then through the Internet. With the help of computers, users can automatically select and place orders through the Internet, and the benefits are very obvious. Not only users can choose freely on the Internet, but also companies don't need to hire a large number of telephone attendants to accept users' telephone orders, and they can avoid many uncertain factors in telephone orders, greatly improve efficiency and reduce losses caused by a large number of human factors.

(C) reduce the financial costs of enterprises

Realizing the informationization and networking of enterprise management with the help of the Internet can greatly reduce the investment of general staff, fixed assets and daily operating expenses, save a lot of money and expenses, and greatly reduce the demand of enterprises for financial expenses.

Reduce office rent

Through the Internet, commercial enterprises can realize store-free operation and industrial enterprises can realize factory-free operation. Because the business is done online, there is no need to rent expensive office space in busy areas. At present, with the help of the Internet, many enterprises have moved their offices from the bustling city center to the suburbs, which not only avoids the crowded traffic, but also can work in an elegant and low-cost environment.

Verb (abbreviation of verb) E-commerce reduces transaction costs.

(A) is conducive to reducing the search costs of manufacturers and consumers.

E-commerce operation mode is conducive to reducing the search cost of manufacturers and consumers, that is, the unit cost of e-commerce transactions is less than that of traditional trading methods. Internet phone can make international calls only by paying local call charges and network management fees. Internet fax technology is currently in the stage of free or symbolic charges. Through multimedia forms such as hypertext, text, image and sound on the World Wide Web, enterprises can advertise at low cost, and consumers can also search and browse information specifically and conveniently. According to statistics, the cost of online advertising only accounts for 3% of the traditional media, and 465,438+0% of the telephone charges increased by Fortune 500 companies in the United States are used for fax. These data fully illustrate the importance of network in reducing advertising costs and information collection and transmission.

For manufacturers, the reduction of search cost is also manifested in low advertising marketing cost and high recovery rate. The unification of advertising marketing and ordering reduces the cost of "pre-sale inquiry" and "after-sale service" of manufacturers, and provides services around the clock without increasing the cost. For consumers, the traditional one-way communication mode makes it difficult for consumers to lock in manufacturers and the search cost is too high. Under the e-commerce mode, shopping adopts two-way interaction, which increases consumers' participation, is conducive to product sales, can meet the individual needs of different consumers, and can understand the changes of product market prices through real-time information, thus reducing the increased risks of manufacturers due to different demand preferences and uncertain demand. In the online market, consumers can choose goods with different quality, different prices, different varieties and different styles in different markets with a click of the mouse. No matter from the manufacturer's point of view or from the consumer's point of view, the search cost is greatly reduced, and the transaction cost is also greatly reduced.

(2) It is beneficial to reduce the negotiation cost and implementation cost between manufacturers and consumers.

The negotiation cost of manufacturers is affected by the space cost caused by transportation and communication. Internet, FTP (File Transfer Protocol), e-mail and other technologies have greatly reduced the space cost, while the implementation cost is the inventory cost due to the fact that transactions cannot occur at the same time. Under the operation mode of e-commerce, restricted by the cyberspace created by the Internet in beyond space, electronic commodity trading can be realized at an extremely fast speed, and just-in-time system can be completely realized. Send the needed information goods to the needed places at the moment of need. Manufacturers can have no storefront, no shelves and no inventory, and they can produce without inventory according to the needs of consumers, which solves the inventory cost and reduces production waste and idleness.