Affected by the epidemic, in 2020, the number of global immigrants dropped sharply year-on-year, from 65,438+04,665,438+00 billion in 2065,438+09 to 380 million, down 74% year-on-year, returning to the level of 30 years ago. The economic loss of tourism reaches 1.3 trillion yuan, which is equivalent to the income of Spain and the GDP of the United States in 2020.

Although the challenge is enormous, it will also be an unprecedented opportunity for tourism. According to Ctrip's past data, overseas orders increased rapidly in 20 18-20 19, but overseas markets were greatly impacted after the outbreak of the epidemic. If the epidemic situation improves in the next few months, international travel restrictions are expected to be gradually opened, and the number of overseas orders is expected to gradually recover in the second half of this year, and return to the level of 20 19 by the end of 2022.

2. Development of tourism

Based on the influence of sports tourism on the destination, the development of sports tourism destination should consider the following issues:

1. Economic impact. The exploitation of tourism resources and the development of tourism are helpful to promote the optimization and adjustment of industrial structure. As the leading industry of the tertiary industry, tourism will greatly promote the development of the tertiary industry, and then adjust the proportion of the primary, secondary and tertiary industries. The development of tourism activities can bring the injection of foreign economy, which is conducive to increasing government tax revenue, thus enhancing economic strength. In addition, the development of tourism can drive and promote the development of many related industries because of its large correlation and long chain. Developing tourism activities can increase employment opportunities and absorb a large number of idle social labor.

2. Social and cultural influences. Tourism itself is an activity in which people from different cultural traditions contact each other. The development of tourism resources and even the development of tourism activities will have an impact on social culture. Therefore, the development of tourism resources is not only conducive to protecting traditional culture, forming unique cultural characteristics and establishing a unique cultural image, but also conducive to enriching cultural connotations, cultivating culture and establishing a good subject image. The development of modern tourism activities has gradually become one of the important means of scientific and technological exchanges, such as business tourism, conference tourism and other activities, which can continuously increase the breadth and depth of scientific and technological exchanges.

3. Environmental impact. With the development of large-scale tourism activities, the tourism environment is bound to undergo profound changes. Specifically, the first is to repair and protect historical buildings and cultural sites. With the development of tourism activities, these historical and cultural heritages will be reborn. Second, the urban environment will be improved. With the development of tourism, environmental sanitation has been paid attention to and maintained. In order to facilitate the development of tourism activities, infrastructure and service facilities will continue to increase, and the living environment of residents will also be improved, which will play a positive role in protecting and improving the ecological environment.

3. Measures to restore tourism

Everyone thinks it will be better than last year, but there is still a gap with the peak of the previous two years. After all, the epidemic has not completely passed.

4. How to solve the problems in the development of tourism?

1. straighten out the relationship

Straightening out the relationship is a major problem in the development of tourist attractions, and it has also become the biggest obstacle to the development of tourist attractions in China. The most concerned issue is the ownership and management right of tourist attractions. In some places, due to institutional problems, the further development of tourist attractions has been restricted, and many investors who are interested in developing and investing in tourist attractions also lament. For example, the outsourcing of the management right of tourist attractions has once become a good model for many places to imitate, and some places have also promoted the development of scenic spots. However, as China's S scenic spots belong to construction, land resources, forestry, cultural relics and other departments, after the outsourcing of scenic spot management rights, the relevant departments will raise objections, making the outsourcing of scenic spot management rights a sensitive issue. Therefore, there is an urgent need to establish

During the development of scenic spots, a large amount of funds are needed for pre-investment and infrastructure construction. The main source of funds for the development of scenic spots is the government, while the United States government has limited investment in the development of scenic spots, which once became the bottleneck of the development of scenic spots in China. With the development of market economy and the reform of financial system, a large number of idle funds have accumulated in society, and the holders of these funds are looking for investment everywhere. The rapid development of tourism makes them confident to invest in the development of tourist attractions, which brings hope to the development and development of many tourist attractions in China, but the relevant system has caused practical difficulties.

3. Protect the environment.

Tourism development will have a certain impact on its ecological environment, and if it is not properly developed, it will cause great damage to the ecological environment of the scenic spot. Especially for cultural tourist attractions, it will also cause damage to cultural relics and other resources with scientific research and archaeological value. In the process of developing tourist attractions in China, there are some problems such as blind development and repeated construction in some areas. In some places, the number of tourists in peak season is out of control, white pollution and cultural relics have been destroyed repeatedly. These problems can be solved through correct guidance and corresponding control, but the destruction of ecological environment and cultural relics cannot be attributed to the development of tourism. The development of tourist attractions is closely related to the protection of ecological environment. Development is not giving up protection, and protection cannot give up development. Tourist attractions are a valuable resource. If not, the value of resources will not be reflected. The key is to see how to deal with the relationship between the development and protection of tourist attractions.

5. How to restore the development space of tourism?

Tourism has gradually recovered, the production and operation of tourism enterprises have improved, and tourism investment has maintained a rebound momentum.

(1) Tourism enterprises are expected to continue to improve. Tourism is expected to continue its recovery and growth trend. However, the pressure of domestic epidemic prevention and control still exists, the recovery of contact and cluster tourism consumption lags behind, and the problems of unbalanced tourism recovery and weak foundation are still obvious.

(2) The evolution of new tourism formats has accelerated. Online and digital acceleration extends to more tourist scenes. Tourism big data platform, smart tourism public service, cloud travel platform, online digital experience and immersive travel scene are accelerating development.

(3) The positive factors of the release of the seven major data. The population of China is1400 million, and the middle-income group exceeds 400 million. The education level of the population has improved significantly, and the trend of population mobility and agglomeration has become more obvious. The demographic dividend is changing to the demographic quality dividend. As the largest domestic tourism market in the world, it has great development potential.

; One old and one young has become a hot spot in the market. The ratio of American children to China's elderly population has increased. While the potential of birth policy is fully released, aging has become a long-term basic national condition in China. Study tour, parent-child tour, old-age tour, convalescent residence, etc. It has broad market prospects.

(5) Happiness industry and tourism are deeply integrated. People's demand for quality, convenience and customized life is rising, and tourism is further integrated with happy industries such as culture, sports, health and old-age care.

(6) Carbon neutrality promotes the development of green tourism. The realization of the dual-carbon goal will bring about the structural adjustment and development transformation of tourism, thus promoting the development of eco-tourism, green tourism and low-carbon tourism.

6. What is the current situation of tourism recovery?

The recovery of tourism in each city and region is different this year. This spring, some areas have completely restored tourism, and tourism-related industries, such as hotels, scenic spots and restaurants, have also recovered their former vitality. In some cities and regions, tourism has stagnated because of masks, but it cannot be restored to its previous state. But under normal circumstances, tourism will return to normal from June 5438 to 10 this year.

7. How to improve tourism?

In the era of leisure tourism, the old scenic spots are

At present, the new standard of A-level scenic spots is still being revised. Judging from the information disclosed from time to time, it may be necessary to increase the proportion of characteristic culture and comprehensive services, and emphasize the diversity of scenic culture and products. The so-called characteristic culture and comprehensive service emphasize the theme culture, products and formats. This is what the market needs, and it reflects the development requirements of theme, characteristics, leisure and marketization of tourist areas at a deeper level. For tourist areas, the manifestation, deduction and deduction of culture are the lifeblood of development, and the characteristics and richness of tourism products are the key to tourism experience and sustainable development. In my opinion, tourist attractions, scenic spots, tourist areas, tourist resorts, tourist destinations and global tourism demonstration areas must have three core attractions. The three are indispensable and interdependent, highlighting the characteristics, brand, theme and image of a tourist attraction.

1. What are the core and selling points of the scenic spot?

1. The core attraction of landscape

This is the continuation of ancient travel, the core of sightseeing in the past, and one of the irreplaceable attractions of leisure tourism now and in the future, even in an ancient city, ancient town and village whose main attraction is the core attraction of commercial format.

2. Cultural core attraction

Culture is the soul of tourism. Don, stop questioning this sentence. Established culture and tourism. How many years have we been fighting for this? Now, the market and management departments are aware of this inherent law.

It is the theme source of tourism landscape, the support of tourism commodities, the expression image of tourism activities, the excavation point and cohesion point of tourism performing arts, and even the division basis of functional layout, not to mention tourism logo and image positioning. In short, there are no series of tourism products such as culture, leisure, vacation, health, marriage and blessing. There is no practical significance in the current spiritual level.

3. The core attraction of this form

In the era of leisure tourism, the format has sometimes risen to the most prominent level, such as yuanjiacun and other ancient villages and towns, but the so-called format must include culture, that is to say, eating, living and playing are all cultures; As for the landscape, of course, the ancient villages and towns themselves still need some landmark landscapes and thematic landscapes.

Second, are we a little embarrassed and confused?

Let's take a look at the scenic spots we have been to. Do they have the above three core attractions? Are our landmark buildings landscape, cultural and functional? Finally, the theme of the scenic spot has three characteristics? The evaluation criteria are: searching for a scenic spot in various media, showing pictures of the core landscape, attracting people's attention, forming a shock, distinctive and easy to identify; As soon as everyone sees this core landscape, they think of a certain scenic spot. If this is done, at least they have the basic reason why the scenic spot has become a scenic spot. Of course, we still need to do a lot to become a truly influential and attractive scenic spot.

To put it bluntly, our old scenic spots are facing promotion. Even the newly created scenic spots, some have not determined their accurate market positioning, theme positioning, product positioning and other issues from the beginning. This promotion, first of all, is the cultural theme. This theme is not necessarily determined by resources, nor is it the accumulation and aggregation of resources, but it must be related to resources. This theme is based on the market, pushed back by the market, combined with resources and culture, and on the basis of many products, many products are formed, not the other way around.

How to promote the development of tourism

1. Comprehensive data analysis

Through big data technology, we can accumulate data of tourists' portraits and consumption of tourism products, tap tourist hotspots and tourist interest points, guide tourism enterprises to plan corresponding tourism products, tap more potential tourists, gather popularity, and realize the precision of tourism enterprise marketing, so as to maximize the development of tourism.

2. Full scene service

Covers the whole scene service before, during and after the tour. Inquire about city tourism information before the tour, book tourism products, use intelligent tour guides to guide and guide during the tour, and evaluate and share after the tour. At the same time, improve the travel experience and it public relations.

It covers all the elements of food, shelter, transportation, shopping and entertainment. Visitors can get city tourism information and book products and services in one stop. At the same time, it will enhance the tourist experience and provide a product promotion and sales platform for various tourism-related enterprises in the city.

4. Full sales

Covers the whole process of intelligent recommendation, advance payment, write-off and use sales. You can intelligently recommend tourism products according to the location and preferences of tourists, realize online booking and payment, and cancel the QR code. While enhancing the tourist experience, it provides an efficient sales management platform for the whole process of promotion, booking and verification for urban tourism-related enterprises.

5. Omni-channel drainage

Covering online and offline omni-channel traffic. Through online all-media matrix drainage and offline global two-dimensional code drainage, it will bring a steady stream of passengers to urban travel-related enterprises, reduce customer acquisition costs and improve corporate profits.

6. Innovative marketing

Following the development of the times, innovative marketing methods such as destination distribution, cross-selling, webcasting, and global tourism products benefiting the people will be introduced to promote consumption accumulation for urban development and form sustainable incremental benefits.

I. Tourism in Yang Kang

Improving people's livelihood and well-being is the fundamental purpose of development. We should make greater efforts to benefit people's livelihood, solve worries and make up shortcomings, safeguard people's livelihood in development, promote social fairness and justice, make continuous progress in raising children, preventing old age, learning to teach them, earning income from work, getting medical care for the sick, providing for the old, living and housing, helping the weak and helping the poor, and carry out in-depth poverty alleviation to ensure that all people have more sense of gain in the development of * * *, and constantly promote people.

Strengthen the construction of social security system. According to the requirements of the bottom line, dense network and mechanism, a multi-level social security system covering the whole people, coordinating urban and rural areas, with clear rights and responsibilities, moderate protection and sustainability will be built in an all-round way.

Implement a comprehensive national insurance plan. Improve the basic old-age insurance system for urban workers and urban and rural residents, and realize the national overall planning of old-age insurance as soon as possible. Unify the basic medical insurance system and serious illness insurance system for urban and rural residents. Improve the unemployment and industrial injury insurance system. Establish a national unified social insurance service platform. Coordinate the urban and rural social assistance system and improve the minimum living security system. Adhere to the basic national policy of equality between men and women and protect the legitimate rights and interests of women and children. We will improve the systems of social assistance, social welfare, charity, special care and resettlement, and improve the care and service system for left-behind children, women and the elderly in rural areas. Develop undertakings for the disabled and strengthen rehabilitation services for the disabled.

Human health is an important symbol of national prosperity and national prosperity. It is necessary to improve the national health policy and provide all-round and full-cycle health services for the people. We will deepen the reform of the medical and health system, comprehensively establish a basic medical and health system with China characteristics, a medical security system and a high-quality and efficient medical and health service system, and improve the modern hospital management system. Strengthen the basic medical and health service system and the construction of general practitioners. Cancel the use of medicine to support doctors and improve the drug supply security system. Adhere to prevention first, carry out patriotic health campaigns in depth, advocate a healthy and civilized lifestyle, and prevent and control major diseases. Implement food safety strategy to make people eat with confidence. Adhere to both traditional Chinese and western medicine, inherit and develop the cause of traditional Chinese medicine. Support the society to run medicine and develop health industry. Promote the matching and connection between the birth policy and relevant economic and social policies, and strengthen the research on population development strategy. Actively respond to the aging population and build a policy system.

Accelerate the reform of ecological civilization system and build a beautiful China. Man and nature are the same life, and human beings must respect, adapt and protect nature. Only by following the laws of nature can human beings effectively take fewer detours in the development and utilization of nature. It is an irresistible law that human beings hurt nature and will eventually hurt themselves.

The modernization we want to build is the modernization in which man and nature live in harmony. We should not only create more material wealth and spiritual wealth to meet the people's growing demand for a better life, but also provide more high-quality ecological products to meet the people's growing demand for a beautiful ecological environment. Adhere to the principle of giving priority to conservation, giving priority to protection and giving priority to natural restoration, and form a spatial pattern, industrial structure, production mode and lifestyle of saving resources and protecting the environment. Nature is quiet, harmonious and beautiful.

Promote green development. Accelerate the legal system and policy orientation of green production and consumption, and establish and improve the economic system of green and low-carbon circular development. Build a market-oriented green technology innovation system, develop green finance, and expand energy-saving and environmental protection industries, clean production industries and clean energy industries. Promote the revolution of energy production and consumption, and build a clean, low-carbon, safe and efficient energy system. We will promote comprehensive conservation and recycling of resources, implement nationwide water-saving actions, reduce energy and material consumption, and realize circular connection between production systems and living systems. Advocate a simple and moderate, green and low-carbon lifestyle, oppose extravagance and unreasonable consumption, and carry out actions such as creating conservation-oriented institutions, green families, green schools, green communities and green travel.

Strengthen ecosystem protection. Implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. Complete the delineation of three control lines: ecological protection red line, permanent basic farmland and urban development boundary.

Carry out land greening, promote comprehensive management of desertification, rocky desertification and soil erosion, strengthen wetland protection and restoration, and strengthen the prevention and control of geological disasters. Improve the natural forest protection system and expand returning farmland to forests and grasslands. Strictly protect cultivated land, expand the pilot project of fallow in rotation, improve the fallow system of cultivated land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.

Perfecting the red line of ecological protection, permanent basic farmland and urban development boundary, and strengthening ecological system protection are the guarantee of tourism development.

Three. cultural tour

Socialism with Chinese characteristics culture, which originated from the excellent traditional Chinese culture nurtured by the history of Chinese civilization for more than 5,000 years, is integrated into the revolutionary culture and advanced socialist culture created by the Party leading the people's revolution, construction and reform, and rooted in Socialism with Chinese characteristics. This is a good practice.

Persist in letting a hundred flowers blossom and a hundred schools of thought contend, persist in creative transformation and innovative development, and constantly create new glories of Chinese culture.

Improve the modern cultural industry system and market system, innovate the production and operation mechanism, improve the cultural industry policy, cultivate new cultural formats, and further enliven, materialize and format the culture to meet the needs of residents' higher-level spiritual and cultural life. Combined with the poverty alleviation policies in the old revolutionary base areas, ethnic areas and border areas, the cultural tourism industry is also promising.

Four. rural tourism

Implement the strategy of rural revitalization. The problem of rural farmers is a fundamental issue related to the national economy and people's livelihood, and we must always solve this problem.