Wechat was originally a tool to fill the fragmentation time, but in the end it ruthlessly tore up our lives.
Live for a circle of friends
According to the data given by the 20 14 wechat application industry summit, by the end of July 20 14, the number of monthly active users of wechat was close to 400 million.
According to Liu, an associate researcher at the Institute of Journalism and Communication of China Academy of Social Sciences and deputy editor of Journalism and Communication Research, it is not surprising that WeChat is popular.
Wechat is a social tool based entirely on mobile network, and its user base comes from a large number of QQ users and mobile phone address books. Its high viscosity is its characteristic. Therefore, it is easier for users to form circle communication.
Comparatively speaking, Weibo is mainly a form of communication led by opinion leaders, and it is more like a publishing platform for public opinion hotspots.
"Because WeChat is a strong link, people often want to get some feedback when posting messages on WeChat, whether it is praise or evaluation." Zhu Zhuohong, a professor and associate researcher at the Institute of Psychology, Chinese Academy of Sciences, said, "The more people react, the greater the intensity of stimulation, and the so-called operational conditioned reflex will gradually form, thus strengthening this behavior."
Typical example: you must take photos before and after meals, take selfies when it is windy and rainy, and take photos when you see famous brands. ...
If this is nothing, then Jiang, dean of the Institute of Science History and Science Culture of Shanghai Jiaotong University, remembers a travel experience, which makes people have to lament the "putting the cart before the horse" in the circle of friends.
A group of friends visited the Metropolitan Museum in New York. From the moment they entered the door, one of their colleagues complained about the problem of Wi-Fi again and again, and "rectified" all the way. When Wi-Fi was finally connected, he took photos for the first time and uploaded them to his circle of friends.
At that moment, who said that he didn't "live for friends"?