Answer: The success of Starbucks coffee benefits from its advanced marketing concept. This is mainly reflected in the following aspects: 1, establishing relationship assets: attaching importance to the relationship with employees, customers and suppliers. 2. Promote cultural marketing. Starbucks grasped the demand characteristics of coffee consumers, focused on adapting to different regional cultures, and launched cultural marketing adapted to the local market. The quality of service marketing is reflected in the whole consumption process. The service environment, atmosphere, products and the attitude and skills of service personnel are isomorphic to the service quality, reflecting the service value. Therefore, service enterprises must pay attention to all-round design when planning marketing strategies.