First, we should start with the product itself. Poor quality can only be a one-time sale, not a long-term sustainable operation. Successful marketing should make consumers have a different universal experience and be worth buying, so as to have a group of loyal customers. To make consumers have a different universal experience, we can start with production technology and product quality. On the basis of standardized production, the production information is put on the internet by using information collection and two-dimensional code technology. Customers can know the specific place of origin, when to sow, when to fertilize, when to harvest and the results of product safety inspection as long as they scan the mobile phone, and fully grasp all the information of purchased agricultural products from seeds to the table, so as to be safe and safe to eat. To improve product quality, it is necessary to classify products, which is the general trend of agricultural product production and sales. The high-grade agricultural products are not only reflected in the outer packaging and inner packaging, but also depend on some indicators of the product itself, such as the integrity of the product, and whether the size, maturity and color of the products in the same packaging are consistent. This is exquisiteness.

Second, online marketing must establish a product brand. No matter what products you sell online, you must have your own brand, and agricultural products are no exception. On the basis of product positioning, fully tap the characteristics of our own products, and constantly enhance the influence and credibility of products through brand promotion, so that more consumers are willing to try at the first time and become loyal customers of our products. In the network marketing of agricultural products, I think uniqueness and personal tailor are its advantages.

Third, network marketing must make good use of the characteristics of fast circulation and wide coverage of network information, carry out vigorous publicity and speculation, increase people's attention to products and expand the buying groups. Whether it is the story propaganda like "orange" or the concept hype like "organic" of Dolly Farm, we should highlight the characteristics and attract people's attention. Through the display of product highlights, consumers will be willing to pay attention and have the impulse to buy after understanding.

Fourth, online and offline should be combined with each other. At the same time of online sales, it is essential to set up a physical experience store. Offline experience, online payment. Online consumption cannot replace the function of physical stores, and the combination of the two is the future development trend.