Scientific and serious search or lack of research at home and abroad shows that the research on cosmetic websites is still in its infancy and there is no meaningful research result. In fact, this part can be written in another way, focusing on the crazy growth of cosmetics online stores in China in recent years with the development of e-commerce, the development of physical stores from blooming everywhere to boutique houses now, and the development of foreign countries. Generally speaking, there are many research achievements in thesis writing, but few papers and publications have been published.