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What is the significance of marketing in project management?
Engineering management specialty is a new interdisciplinary subject of engineering technology and management. Engineering management specialty was established to meet the needs of socialist construction after the reform and opening up in the early 1980s. In recent years, with the development of global integration, especially after China joined WTO, international engineering projects have become a hot spot. This major provides students with dual-quality education of economic engineers and economists, and requires students to have comprehensive knowledge of management, economics, civil engineering technology, computer management, foreign languages, etc. It is a compound, export-oriented and pioneering senior management talent who can engage in project decision-making and whole-process management in the field of engineering construction at home and abroad. Because of the great responsibility of project management, in addition to the corresponding professional knowledge, it is also necessary to have good physical and psychological quality.

1, culture target

This major trains compound senior management talents who have the basic knowledge of management [1], economics, law and civil engineering technology, master the theories, methods and means of modern management science, and can engage in project decision-making and whole-process management in the field of engineering construction at home and abroad.

2. Training requirements

Students in this major mainly study the basic theories, methods and technical knowledge of civil engineering in engineering management, and receive the basic training of engineering project management: they have the basic ability to engage in engineering project management. Graduates should have the following knowledge and abilities:

◆ Master the basic theories and methods of project management;

Master the basic theory and knowledge of investment economics;

Familiar with technical knowledge of civil engineering;

Familiar with the principles, policies and regulations of project construction;

◆ Understand the development trend of engineering management at home and abroad;

◆ Be able to solve management problems with computer assistance;

Have the basic ability to engage in project decision-making and whole process management;

Master the basic methods of literature retrieval and data query, and have the ability of preliminary scientific research and practical work;

Those who have studied for five years should also master relevant business knowledge (such as international engineering contracts and contract conditions, foreign trade, finance, law and insurance, etc.). ) international engineering projects are necessary, and have strong foreign language skills.

3, management science and engineering, civil engineering (or hydraulic engineering) and other major disciplines. ).

4. Main courses: management, economics, applied statistics, operational research, accounting, financial management, engineering economics, organizational behavior, marketing, computer application, economic law, architectural architecture, construction technology, project management, project evaluation, construction contract management, real estate development and management, construction project financing, introduction to civil engineering, engineering mechanics and engineering structure.

5. Practical teaching includes cognitive practice, production practice, curriculum design, computer application and computer practice, graduation practice, graduation thesis (design) and so on. It usually lasts for 30 weeks.

6. The study period is 4 years or 5 years.

7. Bachelor of Management or Bachelor of Engineering.

8, the original professional name technology and economy, construction management engineering, management engineering (part), foreign-related construction engineering construction and management, international engineering management, real estate management.

There is a strange development trend in modern society, that is, the social division of labor is more and more clear, social production is more and more refined, occupational segregation is more and more obvious, and interlaced scanning is more and more common; On the other hand, the production of modern society needs more and more compound talents, that is, T-type talents. People with management skills or engineering skills can no longer adapt to the development of society. Students majoring in engineering management are models of T-type talents. They know both technology and management, which just meets the needs of society.

Engineering management majors train compound senior management talents who have the basic knowledge of management, economics and civil engineering technology, master the theories, methods and means of modern management science, and can engage in project decision-making and whole-process management in the field of engineering construction at home and abroad. During their study at school, students should receive basic quality training from engineers and economists, and lay a solid foundation in engineering technology, management, economy, law, foreign languages and computer applications. In the process of training engineering management professionals, the School of Management actively provides corresponding conditions for students to study with double degrees and double majors in related disciplines according to their own abilities.

Many students think that project management is a simple management discipline, which is incorrect. Engineering management not only needs to learn a management idea, but also needs a certain engineering background and mathematical knowledge. In the study of this major, we should understand that a basic equation is "project management = engineering technology+economic management". Of course, it is not a simple addition, but a few basic skills: 1. Master theoretical knowledge and practical skills based on civil engineering technology; 2. Master relevant management theories and methods; 3. Master relevant economic theories; 4. Master relevant laws and regulations; 5. Have theoretical knowledge and practical ability of engineering management; 6. Have the ability to read foreign language documents of engineering management; 7. Have the ability to use computers to solve project management problems; 8. Strong scientific research ability. Generally speaking, engineering management is mainly based on management science, which is suitable for candidates with strong interpersonal skills and good at rational thinking.

The training goal of this major is to cultivate senior engineering management talents who meet the needs of modernization, develop morally, intellectually and physically, have basic knowledge of engineering technology, economic management and law, obtain basic training for engineers, and have strong practical ability, innovative ability and organizational management ability. The major of engineering management conforms to the knowledge structure of national registered supervision engineer and national registered cost engineer, and its professional direction covers engineering project management, real estate management, engineering investment and cost management, and international engineering contracting. Graduates can engage in engineering consulting, engineering project construction, real estate development and management, etc., with wide professional coverage, wide employment scope and great social demand.

Main subjects: project management, project contract management, project cost management, engineering economics, project evaluation, construction organization, real estate development and management, real estate investment analysis and decision-making, management, accounting, statistics, operations research, financial management, management economics, organizational behavior, architectural drawing, engineering structure, civil engineering technology, construction equipment engineering, building regulations, construction engineering evaluation, project financing.

The discipline education of engineering management specialty is gradually developed on the basis of management engineering specialty, foreign-related architecture and management specialty, international engineering specialty, real estate management specialty and other related professional education.

In the early days, few universities and colleges in the world offered engineering management majors, and only focused on some key aspects of professional education, such as civil engineering management and information engineering management.

In the early 1980s, this major did not appear in the catalogue of major settings in China's national colleges and universities, but only listed the names of similar related disciplines such as management engineering. It was not until the early 1990s that engineering management, a new comprehensive professional discipline, appeared in the new Catalogue of National Specialty Settings in Colleges and Universities according to the spirit of the instructions of the State Education Commission on the merger and adjustment of departments and departments.

China's engineering management specialty can be traced back to the early 1960s. A group of engineering economics experts who studied in the former Soviet Union in 1950s and in Britain and America before 1950s set up a technical economics discipline in China. At this stage, the main research is the economic analysis of projects and technical activities, such as project evaluation and feasibility analysis. 1979, management engineering specialty was set up in 1 1 universities all over China, including Xi Jiaotong University. 1980, Huazhong university of science and technology began to recruit undergraduate courses in material management engineering. 198 1, the enrollment construction management project of Harbin Jianzhu University, and then opened real estate management, international engineering management and other majors one after another. After four revisions, 1963, 1989, 1993, 1998, the original related majors, including construction management engineering, capital construction management engineering, management engineering (the direction of construction management engineering), real estate management and foreign-related construction engineering construction and management, have been changed. At present, one of the famous institutions offering engineering management major in China is the Department of Building Management and Real Estate of Chongqing University. Its predecessor is the Department of Building Management Engineering of Chongqing Institute of Civil Engineering and Architecture, which was founded in February of 198 1. It is one of the earliest departments in China to offer construction management engineering specialty (now engineering management specialty). 1994 was renamed as "chongqing jianzhu university Institute of Management Engineering", and after the establishment of New Chongqing University, it was renamed as School of Construction Management and Real Estate of Chongqing University.

engineering management major

The Department of Engineering Management has a major in engineering management, which cultivates compound senior management talents with basic professional knowledge such as management, economics, law, civil engineering technology, comprehensive basic training for engineers, mastery of theories, methods and means of modern management science, strong practice and innovation ability, and ability to engage in project decision-making, project investment and financing, project whole process management and operation management in engineering construction, real estate and other fields at home and abroad. The major of engineering management has set up three major directions: engineering construction management, international engineering management, investment and cost management. Graduates majoring in engineering construction management are mainly suitable for the whole process management of engineering construction projects, and should basically have the ability to carry out feasibility study of engineering construction projects, general civil engineering design and construction, investment, progress, quality control, contract management, information management and organization and coordination of the whole process of engineering construction projects. The main courses of this major are: building regulations, building technical economics, engineering evaluation, financial management, statistics, operational research, economics, accounting, engineering construction contract management, introduction to building purchase, engineering project management, engineering project cost planning and control, construction project risk management, engineering construction information management, engineering construction project investment and financing, etc. Graduates majoring in international engineering management are mainly suitable for international engineering projects. You should basically have the ability to carry out international engineering project bidding, contract management, investment and financing, risk and claim management, information management and systematic and integrated management of the whole process of international engineering projects, and have strong foreign language skills. The main courses of this major are: building regulations, building technical economics, engineering valuation, financial management, statistics, operational research, economics, accounting, engineering construction contract management, FIDIC contract conditions, introduction to building purchase reduction, engineering project cost planning and control, international engineering contracting and international engineering projects, international engineering risk management and engineering claims, engineering construction information management, international engineering financing, international economic law and international practice of engineering contracting, etc. Graduates majoring in investment and cost management are mainly suitable for the whole process management of project investment and financing and project cost. Should basically have the ability to carry out project evaluation and project cost management, basically have the ability to prepare project bidding, bidding documents and comprehensive bid evaluation, and basically have the ability to prepare and review the budget, budget, budget and final accounts of engineering construction projects. The main courses of this major are: investment and cost management regulations, construction economics, construction technical economics, engineering evaluation, financial management, statistics, operational research, economics, accounting, construction contract management, introduction to building purchase, engineering management, engineering cost planning and control, engineering construction information management, engineering investment and financing, real estate evaluation, finance and capital market, construction project risk management, insurance, etc. Engineering management graduates mainly work in the following fields: construction, real estate, engineering design, engineering consulting, real estate consulting, engineering cost management, finance and other industries and fields, enterprises, scientific research, teaching and administrative departments. From the perspective of domestic social demand and reform and opening up, with the improvement of engineering construction standards, it will pose new and higher-level challenges to the development of engineering management specialty and industry. How to make a breakthrough in quality, supervision level and creativity of engineering buildings requires coordination and cooperation in engineering management. In construction organization and technology, project development and management, financial rolling and recovery, overall management and many other aspects. Project management will be upgraded and developed simultaneously to meet the needs of development and change. [2]

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The employment field of engineering management major involves construction engineering, engineering construction and control management, real estate management, finance, hotel, trade department management and so on. This major involves the field of employment, and there is a large demand for talents. From bank securities to hotels, from construction enterprises to real estate development companies, there is an urgent need to supplement a large number of talents in engineering construction management and related majors, so the talent market has a great demand for this major. The work involved in the employment field of this major is to comprehensively and systematically apply basic knowledge such as management, architecture, economics and law. , focusing on engineering construction, construction management and real estate development, familiar with the relevant national guidelines, policies and regulations, operating and managing enterprise engineering development and construction projects. In recent years, due to the development of market economy, the state has revised and formulated a series of relevant employment policies, which has created a more favorable market environment for the development of professionals and improved the market mechanism for professionals, especially college graduates. Beijing has successively issued policies such as "Detailed Rules for the Recruitment of Foreign Talents in Beijing", which further broadens the way for foreign professionals to stay in Beijing. Talents who enjoy preferential policies include professional and technical personnel and managers who are engaged in science and technology, culture and education, economy and trade, have college education or above, and have personnel relations and permanent residence outside Beijing. Three problems should be paid attention to in the employment of graduates of this major. First, we should distinguish between primary employment and secondary employment. When choosing a job, you should put your career first, followed by the choice of workplace. The construction market of economically developed provinces and cities has become saturated, while the central and western regions have just started, so choosing backward regions will help their long-term development in the future; Second, choose a career reasonably according to your own characteristics and abilities. It is necessary to do a good job in analyzing the level of self-ability and know which specific positions and jobs your knowledge and ability are applicable to; Third, money should not be used as a yardstick to measure the success of a career. We should focus on the long-term and choose a career that is beneficial to our long-term development. Judging from the talent exchange meeting in Beijing International Exhibition Center, the employment situation of graduates of this major has obviously improved in recent years, but it is still not as good as experienced personnel. One of the major industries related to professional employment is real estate. The development trend of this industry has gradually reached a climax with the continuous improvement of the overall situation of the national economy, and the housing investment and market demand are very optimistic. In the first quarter of 2000, Beijing invested 3.46 billion yuan, a year-on-year increase of 16.9%. In the long run, the increment of completed area will decrease, the demand area will increase, and the supply and demand situation will be optimistic. Affordable housing with distinctive personality and elegant appearance will be very popular. At the same time, the government will continue to increase investment in urban construction. This year, taking Beijing as an example, the government invested 460 billion yuan to develop real estate construction projects. This shows that the real estate industry is developing in a good situation. However, opportunities and competition coexist, and fierce market competition puts forward higher requirements for the development, construction and management of the real estate industry. The market pays more and more attention to professional competition: the specialization of housing design, the specialization of surrounding community services and the specialization of related property management. In line with the trend of professional development of the industry, related occupations will also show a trend of professional development, so that the original occupations will be gradually subdivided and the reasonable and perfect functional operation will be realized to adapt to the fierce market competition. The employment trend of graduates of this major will gradually adapt to the fast-paced development pace of the market industry, and continue to develop in a good direction under the economic background of the recovery of the whole industry and the historical conditions of gradual integration with internationalization. [