Coca-cola bottle is a classic of packaging design. This iconic shape and unique curve outline have become one of the iconic elements of the brand, which is easily recognized and remembered by consumers. The designer combined the appearance of the coke bottle with the European style at that time to create a classic appearance in line with the brand logo, thus expressing the brand image as "classic fashion".
2. Apple mobile phone packaging design
Apple's iPhone is a classic of packaging design. Its simple, atmospheric and high-grade appearance is consistent with the overall design style of the brand. Designers put mobile phones, accessories and other items neatly in a black box, so that consumers can clearly see what each item is after opening the package after purchase. This design makes the whole iPhone purchase and use process more enjoyable.
3. Packaging design of Mengniu sour milk bottle
The packaging design of Mengniu sour milk bottle is very simple and clear. The bottle body adopts red and white staggered color matching, which is eye-catching in appearance and easy to be recognized and remembered by consumers. Designers put uniform patterns and fonts on the labels of bottles, so that consumers can quickly find their favorite tastes. At the same time, the hook design at the top of the bottle greatly improves its portability, and the design is close to the market and consumer demand.
4. Hermes Scarf Packaging Design
Hermes silk scarf is a world-famous high-grade brand with excellent packaging design. The designer chooses exquisite cardboard, combines the high-end image of the brand, and folds it into a single-layer card embroidered with the brand logo with the exquisite skills of the designer. Consumers can see the appearance of silk scarves simply by opening them easily, thus having a strong desire to buy products. The overall design is simple and atmospheric, and the brand's simple but noble appearance shows the brand's pursuit of high-quality packaging concept.
5. Starbucks coffee packaging design
Starbucks coffee packaging design is full of brand identity, emphasizing the iconic elements of the brand, making it stand out in the market. The packaging is made of paper, and the appearance is matched with the classic colors of the brand. The design shows the brand's concept of pursuing high-quality and unique coffee products through baking time, baking place, taste and other elements.
These excellent packaging design cases show that designers closely combine their own ideas with brand ideas and realize the perfect combination of design and market demand. Through high-quality packaging design, brands can create more attractive images and concepts, thus attracting more consumers.