First of all, you must determine what the main problem is. There are several ways to determine the research question. First, consult your teacher. Second, consult relevant literature to understand the direction, achievements and shortcomings of the latest research. Third, combined with the market changes, we can further discover the topics that can be further studied, and even the gaps in existing research. Generally speaking, the best topic is that someone has studied it, but the research is still insufficient. At the same time, you have a certain interest and theoretical basis in this area, and the collection of data or information is feasible. The topic itself is closely related to the market situation, so this topic is ideal.

Secondly, you should determine the branch problem, research method, research paradigm and so on. I just give you a general idea. The branch of research is your research content. For example, if you study the in-store behavior of consumers, this is the direction, and the change of consumers' in-store behavior under the economic crisis is the theme. Branching problems can include whether the consumer's in-store stay time has changed significantly. Does the communication frequency between consumers and sales staff decrease? And so on are all branch problems, and solving these problems is actually completing your thesis.

This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments.

Marketing is also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation.

It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time;

The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.