This paper analyzes the typical problems and restrictive factors in enterprise's channel construction and management, puts forward that enterprises should carry out channel management innovation according to their own characteristics, and discusses the channel management innovation from three aspects of enterprise's channel strategy, channel construction and channel management.
When dealing with dealers, you can write about the research of enterprise marketing channel management.
This paper discusses the concept, establishment, middleman management and channel conflict management of enterprise marketing channels. Enterprises should scientifically and reasonably establish the middleman access system and assessment mechanism, strengthen the management of middlemen, and adopt the mode of combining regional management with professional guidance to solve the conflict of marketing channels.
Or you can directly write an article about enterprise marketing or a certain marketing method for channel management, which is also a good paper.
Since its birth, the advertising industry has been extremely dependent on the dissemination of information. If the information can't be transmitted to produce go