Weifang University Undergraduate Major Introduction: Tourism Management Major
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Weifang College is one of the earliest universities in Shandong Province to offer tourism management major. The predecessor of tourism management major is the tourism management major established by Changwei Teachers College 1992 and the etiquette major in bohai university. Approved by the education authorities in June 5438+February, 2003, Weifang University set up the undergraduate major of tourism management, in 2009, and in April 38+February, 2065, it became the pilot unit of spring enrollment in the whole province. Tourism management major has built a professional, systematic and characteristic training system for applied talents by using platforms such as Shandong Folk Culture Industry Development and Research Base, Shandong Haiyan Culture Research Base, key disciplines of folk culture and Weifang Tourism Economic Research Institute. 20 12 tourism management major has become a major in the training and construction of applied talents in Shandong province. 20 19 tourism management major was selected as the national first-class undergraduate major declaration point and the first-class undergraduate major construction point in Shandong province.
After 28 years of teaching practice and academic research accumulation, tourism management major has a team of teachers with high academic level and rich teaching and research experience. There are full-time and part-time teachers 16, including 3 professors, 5 associate professors and 5 doctors. 1 The teachers are all doctors with overseas experience. With the implementation of the double tutorial system, nine teachers have professional qualifications such as tour guide qualification certificate, certified public accountant certificate and human resource management certificate, and more than 60% of the "double-qualified" teachers are qualified. At the same time, 26 industry instructors from five-star hotels, international and domestic travel agencies and famous scenic spots were hired as part-time teachers, forming a "double-qualified" teacher team combining theory with industry. The teaching staff of tourism management specialty is based on the grass-roots level and serves the development of local tourism, and has made certain achievements in both theory and practice. In 2023, three provincial-level first-class undergraduate training courses were successfully declared. "Research on the Training Mode and Countermeasures of Double-qualified Teachers of Tourism Management Major under School-enterprise Mode" and "Discussion on Curriculum Reform of Tourism Planning and Development from the Perspective of Tourism Real Estate Development" are cooperative education projects of the Ministry of Education. In the past five years, he has published more than 20 academic papers and 9 monographs, undertaken 3 scientific research projects at or above the provincial level, and participated in 6 horizontal projects such as rural tourism planning projects in poverty alleviation projects and new rural construction. Some scientific research achievements have been adopted by provincial and municipal government departments, enterprises and institutions, and achieved good economic and social benefits. Tourism management majors make use of the advantages of comprehensive universities to build a multi-disciplinary compound training model based on tourism management, business administration, folklore and economics, pay attention to interdisciplinary foundation and compound quality, deepen teaching reform, establish a long-term mechanism of deep integration between schools and enterprises, and improve the collaborative education mechanism. Establish a comprehensive cooperative relationship with well-known domestic enterprises and set up a "Century Golden Resources" school-enterprise cooperation training class. Establish a long-term cooperation mechanism with Westin Beijing, Sheraton Shanghai, Intercontinental Tomson Shanghai, Jinjiang Shanghai and Disneyland, adhere to the principle of student-centered and ability-oriented, constantly expand and improve the collaborative education mechanism in various ways and forms, and consolidate the path of cultivating new people in the era of "four new constructions". The combination of learning and application and the perfect collaborative education mechanism are two distinct advantages of tourism management undergraduate education. The excellent style of study urges students to constantly strive, enrich themselves and make progress. In the 2023 postgraduate entrance examination army, students majoring in tourism management frequently reported good news, including 54 students majoring in tourism management (Grade 20 18) and 3 graduate students 13, with an admission rate of 24.07%. The practical ability has been continuously improved, and it won the first prize of the National Tourism Management Undergraduate Professional Skills Competition for 9 consecutive times. 202 1 won the first prize, the second prize and the third prize 1 in English tour guide colleges, and four teachers won the title of excellent commentator. With solid professional knowledge and practical ability, graduates are favored by tourism planning companies, development and management of scenic spots, tourism e-commerce, various modern service enterprises, tourism reception enterprises, tourism administrative departments and higher vocational colleges. The employment rate is 99%, of which self-employment accounts for 10%, and the employer has a high reputation. The mode of cultivating talents by integrating production with learning promotes the virtuous circle of professional education and realizes the integration of "teaching, learning and business".
Introduction of Weifang University's undergraduate program: Tourism management has been announced. For more information about the Shandong College-upgraded undergraduate program, please pay attention to the Shandong College-upgraded undergraduate program page.
Related reading: 2023 Provincial College Entrance Examination Registration Guide
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