1, market research:
Through the means of market research, we can have a real understanding of the market, mainly to understand the customer groups and their daily behaviors and ways of thinking. Know who your customers are, where they will be, their needs and so on. Can you really make use of network resources to make a deal?
2. Market positioning:
Market positioning is whether marketing can be carried out through the network on the basis of market research. Although the network space is very large, not all companies are suitable for trading business through the network, so we must consider it according to our own situation.
3. Scheme formation:
According to the market positioning, and then find the main concentration of target customer groups on the Internet. Some customers are mainly through search, some are mainly concentrated in industry networks, and some are often in forums. There is also how to step by step, how to deliver your own goods to customers and so on.
4. Implementation procedures:
According to the above scheme, the project will be completed step by step, and what customers want most will be presented to them in the way that customers want most, so as to facilitate contact.
5. Effect evaluation and strategy adjustment:
Scientifically locate the implementation of the plan and adjust the plan in time. The main evaluation criteria are the comparison between customer attention and customer consultation, and the comparison between customer consultation and customer loss, so as to find out the improvement methods in network marketing.
The most important thing is to do the following:
1, marketing website production, the website is like the company's front desk, if there is no front desk, others will come to your company to talk about business, and others may not choose you at the same price. The website must be done.
As a small portal, don't use ten pages of junk websites sent by internet companies. Our company has more than 100 technical team to provide online marketing services. It has many years of web design and
WAP and 3G website production experience, (basic website 1800 yuan, small portal 4500 yuan, portal 15000 yuan, 3G website 5000 yuan. One-stop service for SEM, SEO, brand marketing and online soft text publishing)
2. Website SEM search marketing. Nowadays, there are more and more websites of small and medium-sized enterprises, but there are not many talents who know online marketing in small and medium-sized enterprises. Usually the websites of small and medium-sized enterprises are provided by network service providers.
Production and maintenance, but network service providers only do websites, regardless of network marketing. This is one of them. Second, the cost of network promotion is too high for some small and medium-sized enterprises to afford, and website optimization is unnecessary.
Pay per click. Therefore, if you have the opportunity to save the cost of online marketing, you must pay close attention to website optimization and make your website an industry champion, and orders will automatically come to you. SEO can be from: yes.
The URL, TITLE, META tag, text title, text content, ALT tag and link of the web page are optimized.
3, spend money on advertising, there is no such thing as a free lunch. As we all know, in order to let customers find you, searching for bidding advertisements can be said to let customers find you faster.
But the website must be professional and don't use dozens of pages. Note: Never cooperate with companies that send spam websites to deceive people, because how can websites that send spam compete with yours?
Competing for opponents, your advertisement is finished, and your website should go to bed, eventually forming a vicious circle. There is no absolute thing, and everything has advantages and disadvantages.