Car Logo design and design concept, with the improvement of people's living standards, more and more families buy cars, but many people are not clear about the design concept behind the logo. In fact, these different forms of signs record the historical changes of automobile development, and then understand the sign design and design concept of getting off.
Logo design and design concept 1 1. Simple and creative logo design and concept description
1. Bavarian Motor Works.
The symbol of BMW is the classic blue sky and white clouds, which symbolizes BMW's position in the field of aero-engine technology. Blue and white also mean that BMW is from Bavaria, with bright colors and easy to be remembered by customers.
2. Mercedes
Mercedes-Benz is a three-pointed star symbol, and the triangle represents stability, which is Mercedes-Benz's ambition to dominate the land, sea and air. Moreover, the logo adopts symmetrical graphic design, which is concise and vivid, and the visual effect is intuitive, thus gaining the recognition of customers.
3. Audi
Audi logo is four interlocking circles, which can leave a deep impression on people. At the same time, the four circles also represent four companies, which produce motorcycles, passenger cars, bicycles and headlights respectively. The circle represents the close relationship between the four companies, which can be simple and easy to remember, reflecting the company's philosophy.
4. Weizmann
Weizmann's logo is a lizard with four corners grasping the ground, full of movement, which can express the high performance and wildness of Weizmann sports car to customers and let them feel Weizmann's charm.
5. Aston Martin
The logo is the wings of a pair of Dapeng birds, which can express the lofty ambition and domineering of the enterprise, get the recognition of customers and get the favor of customers.
6. Cadillac
The logo is shield-shaped, which is taken from Anthony Cadillac's family emblem. It can also represent the courage and honor of the founder, give people a sense of extravagance and beauty, and symbolize the leading position of the enterprise in the automobile industry.
Logo design and car design concept 2 Porsche logo
The Porsche logo adopts the coat of arms of Stuttgart. Stuttgart is rich in a rare stallion with antlers on the upper left and lower right, which shows that Stuttgart was once a good place for hunting. The yellow stripes on the upper right and the lower left represent wheat, which means that the grain is abundant, black represents fertile land, and red symbolizes people's wisdom and love for nature.
Lamborghini automobile logo
This is an energetic bull, ready to hit at any time, which means that the car produced by Italian Lamborghini company is powerful, fast and invincible. The luxury sports car represented by this bull with Italian descent in the logo is not inferior to Ferrari's good horses in Europe and America.
Ferrari automobile logo design
From 65438 to 0920, Ferrari worked as a test driver for Alfa Automobile Factory and participated in racing. After he won the championship in Guan Mingsheng on 1923, the mother of Italian Air Force ace Baraga gave him the "Vaulting Horse" badge her son got. Ferrari added the Italian flag to that sign.
Jaguar automobile logo trademark design
This "Jaguar" from the American continent is full of dynamic and brave, and has fascinated many fans with its majestic posture, and has been particularly loved and favored by fans. It is also one of the most ideal models that men all over the world yearn for and are proud of.
Peugeot lion logo design
Perhaps no one thought that at first, this lion only expressed three characteristics of the saw blade: the sawtooth is durable-like a lion's teeth; The saw blade is flexible and not easy to break-like a lion's spine; Cutting speed-as fast as a prancing lion.
Alfa Romeo logo design
The dancing serpent in the logo follows the family emblem of the Duke of Vesconda, the Lord of Milan in the middle ages. At the same time, this symbol is also the city emblem of Milan. The cross represents the story of the Crusader's expedition from Milan, giving the car romance and interest.
Aston martin automobile standard
This Dapeng fell from the sky with extraordinary momentum, which also symbolizes the company's great ambition as a Dapeng. The English words Oston and Martin stand for "Sanjieyi" automobile company respectively. Aston martin Lagunda, which is famous for producing open-top station wagons, racing cars and limited edition sports cars, has a great reputation. I don't know if I benefited from the luck brought by this Dapeng.
Saab automobile logo design
Saab, which originally made military aircraft, wanted to convey the sense of vigilance against war and the attitude of defending power with a monster pattern of half eagle and half lion wearing a crown. After World War II, Saab moved the technology and experience of making airplanes to the ground and began to produce cars.
Dodge brand logo
Although it is a sheep's head, it sells cars. This arrogant sheep's head not only shows that the Dodge car is tough and good at dueling, but also shows that the Dodge car is unpretentious and civilian. However, it has become a natural choice for wealthy businessmen and celebrities everywhere, paying attention to inner luxury and comfort but being simple and honest in appearance.
Appreciation of Ford Motor Logo Design
This is an artistic, lively and lovely, naughty and agile rabbit, as if flying freely in the warm nature. Henry Ford, the founder of Ford Motor Company, loved animals very much. 19 1 1 year, in order to cater to Henry Ford's hobby, the trademark designer designed the English word "Ford" as a running rabbit.
Logo design and design concept of automobile 3. Aesthetic requirements of logo design.
Aesthetics is a science, which mainly focuses on exploring the general laws of nature, human society and art. Car signs are invented by human beings, so they must conform to human aesthetic norms and be practical. Car logo can convey a lot of valuable information to people through its distinctive and visualized external characteristics. A good logo can make people feel its unique flavor and rich connotation in the process of appreciation, and make people realize that it is not only a brand promotion, but also a high-grade aesthetic enjoyment.
The goal of logo design.
Automobile logo is not used to be aloof, it must participate in the process of shaping its own automobile brand image, so automobile logo should be practical, vivid, clear and vivid in the design process. Practicality refers to the function of identifying signs and transmitting information.
Consumers' impression of cars is closely related to the practicality of signs. Most imported high-end cars are very popular in the China market, but one car is not ideal, and that is Volkswagen's Phaeton, because Volkswagen's logo is not practical; Image is human visual impression; Image is connotation and inner beauty; Clarity means that the logo has a concise design effect.
Two most important points in automobile logo design.
The aesthetics of automobile logo should be combined with the cultural connotation of its own brand. The logo is one of the core contents of the brand culture of automobile manufacturing enterprises, so the logo must reflect the cultural connotation of the enterprise. As we all know, BMW cars are inferior to Mercedes-Benz cars in terms of handling performance and manufacturing technology, but in the eyes of consumers, BMW cars are almost equivalent to Mercedes-Benz cars. Why?
It is because BMW is good at promoting and shaping its own brand culture and making its own culture deeply rooted in the hearts of the people. The aesthetics of automobile logo should be combined with practical functional characteristics. This requires designers to pay attention to both identification and difference. At present, in the China market, there are very few high-quality car logos independently developed and designed, and many designs are imitated and pirated, which is very unfavorable for shaping the corporate image of self-owned brand cars and has no brand value at all.
For example, the logo of Roewe is a bit like a Peugeot logo. At the same time, the logo design should be different from other automobile brands. For example, Honda and Hyundai both use the letter "H" as the main element, and the similarity is very high. For ordinary people, these two logos are very similar to the same one.
Principles of automobile logo design
Automobile logo itself is a kind of communication medium and symbol, and its task is to effectively convey the design concept and cultural connotation of automobile enterprises to consumers. Therefore, the external design of the logo must be concise, generous and temperament, leaving a good first impression.
Choose the design direction of automobile logo.
According to the professional classification, automobile logo design can be divided into text type, geometric type, figurative type and comprehensive type. Text-based car logo mainly considers text symbols, English letters and Arabic numerals as the main design elements, such as BYD LOGO, Honda and Hyundai in China. Geometric type mainly takes abstract graphics as the main design element.
For example, Cadillac's logo concrete model mainly takes animals and plants as the main design elements, such as Ferrari logo and Lamborghini logo; Of course, there are many integrated logos, which integrate many elements. Therefore, when designing a car logo, we must first make clear the general design direction.
Logo design should be unique and creative.
Every logo contains the feelings of enterprises and designers. A high-quality car logo and even their beliefs. Exquisite, unique and novel logo is the essence and core of design. Unique. Logo design can not only reflect the innovation of a design team, but also indirectly reflect the innovation and cohesion of the whole enterprise.
Therefore, the unique design can attract people's attention. Creativity is the soul of an enterprise, and enterprises without creativity will eventually be eliminated by the times. Facing the increasingly competitive market environment, all automobile companies have started to design and use automobile logos from a strategic perspective, thus achieving the goal of consolidating or enhancing brand image.
The design should be concise and generous, reflecting the connotation of corporate culture.
In the public, few people savor a complicated and difficult logo, and the more concise it is, the more deeply it will be rooted in people's hearts. For example, the Trident logo of Mercedes-Benz, the golden bow tie logo of Chevrolet, the T logo of Toyota and the vault logo of Ferrari are all obvious and memorable. The three-pointed star of the Mercedes-Benz logo represents the company's great idea of conquering land, sea and sky.
Chevrolet's golden bow tie symbolizes generosity, fashion and elegance; Toyota's logo consists of two ellipses to form a "T", and the "T" occupies more than half of the outermost ellipse, reflecting Toyota's desire to introduce its technology and products to the world.
Color effect of logo design
Color is an important part of automobile logo, and good color effect can directly improve the texture of the logo. Practice has proved that people are very sensitive to color, and color can enter people's field of vision more quickly than graphics, so using color well will bring great benefits to designers.
The connotation of color is very rich and can express many meanings, which cannot be replaced by other means. Red symbolizes passion, yellow symbolizes dignity and warmth, green symbolizes natural harmony and youthful vitality, and blue symbolizes profundity and preciseness. BMW's logo is blue and white, blue represents the sky and white represents the sky; The yellow color in the Ferrari logo, like canary feathers, represents dignity; Bugatti's logo is full of red, wild and passionate. Generally speaking, it is very important to choose the right color to fill the logo.