In the increasingly fierce market competition, sales promotion has been paid more and more attention. This book systematically introduces the promotion actions, including the principle of SP, SP's promotion tools (free SP, preferential SP, competitive SP, combined SP), promotion implementation (manufacturer SP, retailer SP, service SP, dealer SP, durable goods SP), SP planning (SP planning basis, SP planning practice), promotion evaluation (pre-test, post-evaluation, SP ethics, etc. ) and promotion examples.

With a strong purpose, it shows the true face of effective ethical promotion-environmental protection, low carbon, equality and free trade caused by price war promotion and consumer image promotion.