Entrepreneurship is a challenging social activity and an all-round test of the entrepreneur's own wisdom, ability, courage and courage. If a person wants to be a successful entrepreneur, he must have basic entrepreneurial qualities. ? The basic qualities of entrepreneurs include entrepreneurial consciousness, entrepreneurial psychological quality, entrepreneurial spirit, competitive consciousness and entrepreneurial ability. ? (a) a strong sense of entrepreneurship? In order to succeed in starting a business, entrepreneurs must have a strong sense of self-realization and the pursuit of success. Strong entrepreneurial awareness helps entrepreneurs overcome all kinds of difficulties and obstacles on the road to entrepreneurship and take entrepreneurial goals as their life goals. The success of starting a business is the result of long-term mental preparation, and the success of a career always belongs to those who are mentally prepared and also to those who have entrepreneurial consciousness. ? (2) Good entrepreneurial psychological quality? The road to entrepreneurship is full of dangers and twists and turns. Self-employment refers to a person facing unpredictable fierce competition at any time, as well as problems and contradictions that need to be solved quickly and correctly. This requires entrepreneurs to have very strong psychological control ability, to maintain a positive and calm attitude, that is, to have good entrepreneurial psychological quality. It is a personality psychological characteristic that regulates the psychology and behavior of entrepreneurs in the process of entrepreneurial practice. It is closely related to people's inherent temperament and personality, which is mainly reflected in people's independence, courage, tenacity, restraint, adaptation and cooperation, and it reflects the will and emotion of entrepreneurs. The success of starting a business depends largely on the entrepreneurial psychological quality of entrepreneurs. It is precisely because the road to starting a business will not be smooth, so if you don't have good psychological quality and tough will, you will be dejected and depressed when you encounter setbacks, then you will not be far on the road to starting a business. Su Shi, a great writer in the Song Dynasty, said: "Those who achieved great things in ancient times are not only talented, but also determined to persevere." Only with good psychological quality and indomitable will, can we strive for self-improvement, enterprising competition and tenacious struggle on the road of starting a business, and can we achieve our own career from scratch. ? (3) The entrepreneurial spirit of self-confidence, self-improvement, independence and self-improvement? Self-confidence means having confidence in yourself. Self-confidence can give people a positive attitude towards life and enterprising spirit. No dependence, no waiting. To be a successful entrepreneur, we must adhere to the same beliefs and have a sense of mission and responsibility; Have a firm belief and work hard until you succeed. Faith is the power of life, the foundation and motivation of entrepreneurship. I believe that I have the ability and conditions to start my future career, and I believe that I can control my own destiny and become a successful entrepreneur. Self-improvement means on the basis of self-confidence, not coveting immediate interests, not clinging to plain life, being brave in practice, constantly increasing one's abilities and talents in all aspects, and bravely making oneself a strong person in life and career. Autonomy means having an independent personality, independent thinking ability, not bound by traditional and secular prejudices, not influenced by public opinion and environment, being able to choose your own path, being good at designing and planning your own future, and taking corresponding actions. Autonomy also needs a scientific attitude of foresight, daring to be the first and seeking truth from facts, so as to grasp our own course until we reach the other side of success. Self-reliance means building the foundation of your life and career with your own mind and hands, your own wisdom and talent, and your own efforts and struggles. 2/kloc-Young people in the 20th century should make up their minds, start their own businesses, get rich through hard work and set up their own businesses as soon as possible. ? (4) Competitive consciousness? Competition is one of the most important characteristics of market economy, the foundation of enterprise's survival and development, and an indispensable spirit based on society. Life is competition, competition itself is progress, and there is only one purpose of competition-winning. With the development of China's socialist market economy from low level to high level, the competition is becoming more and more fierce. Small-scale decentralized competition to large-scale centralized competition; From domestic competition to international competition; From pure product competition to comprehensive strength competition. Therefore, if entrepreneurs lack the sense of competition, they actually give up their right to exist. Entrepreneurs can only succeed if they dare to compete and are good at it. At the beginning of starting a business, entrepreneurs are faced with a very stressful market. If entrepreneurs lack psychological preparation for competition, or even fear competition, they can only accomplish nothing. ? (5) Comprehensive entrepreneurial ability and quality? Entrepreneurial ability is a special ability, which often affects the efficiency and success of entrepreneurial activities. Entrepreneurship includes decision-making ability, management ability, professional technical ability and communication and coordination ability. ? 1. Decision-making ability. Decision-making ability is the ability of entrepreneurs to correctly determine the development direction, objectives, strategies and specific implementation plans of entrepreneurship according to subjective and objective conditions and local conditions. Decision-making is the performance of a person's comprehensive ability, and an entrepreneur must first become a decision-maker. The decision-making ability of entrepreneurs usually includes: analysis, judgment and innovation. College students should first analyze and compare many entrepreneurial goals and directions, and choose the entrepreneurial direction, ways and methods that are most suitable for them to play their strengths and advantages. In the process of starting a business, we can find the essence of things from complex phenomena, find out the real problems and analyze the reasons, so as to deal with the problems correctly, which requires entrepreneurs to have good analytical skills. The so-called judgment ability is to find out the causal relationship from the development and change of objective things, and to be good at grasping the development direction of things from it. Analysis is the premise of judgment, and judgment is the purpose of analysis. Good decision-making ability is good analytical ability plus decisive judgment ability. Entrepreneurship is actually a cause full of innovation, so entrepreneurs must have innovative ability, innovative thinking, no fixed thinking, and be able to put forward new goals and plans in time according to changes in objective conditions, constantly open up new situations and create new paths. It can be said that continuous innovation is the key link for entrepreneurs to keep moving forward. ? 2. Management ability. Management ability refers to the management ability of personnel and funds. It involves the selection, use, combination and optimization of personnel; It also involves the collection, accounting, distribution, use and flow of funds. Management ability is a high-level comprehensive ability and operational ability. The formation of management ability should start from the following aspects: learn to operate, learn to manage, learn to use people, and learn to manage money. ? (1) Learn to operate. Once the entrepreneur has determined the goal of starting a business, he must organize its implementation. In order to gain an advantage in the fierce market competition, he must learn to operate. ? (2) Learn to manage. Learning quality management, we must always adhere to the principle of quality first. Quality is not only the life of producing material products, but also the life of engaging in service industry and other work. Entrepreneurs must strictly establish a firm concept of quality. Learning benefit management, we should always adhere to the principle of best benefit, which is the ultimate goal of starting a business. It can be said that inefficient management is failed management, and inefficient entrepreneurship is failed entrepreneurship. To achieve the best benefits, people, materials, funds, venues and time are required to be used in entrepreneurial activities, and the best scheme should be selected for operation. Do not idle personnel and funds, equipment and venues, do not waste raw materials and materials, and let entrepreneurial activities run in an orderly manner. Learn to manage and be responsible. Entrepreneurs should have a high sense of responsibility for their own enterprises, employees, consumers, customers and the whole society. ? (3) learn to use people. The competition of market economy is the competition of talents. Whoever has talents will have markets and customers. A school can't run well without teachers with excellent academic performance. Without excellent management and technical personnel, an enterprise will not have good economic and social benefits. If an entrepreneur does not attract people with both ability and political integrity and like-minded people to start a business, it will be difficult to succeed. Therefore, we must learn to use people. Be good at attracting people who are stronger than themselves or have certain expertise to start a business together. ? (4) learn to manage money. Learn to manage money, first of all, learn to open source and reduce expenditure. Open source is to cultivate financial resources. In the process of starting a business, we should not only grasp the benefits of major projects, but also pay attention to broadening the sources of funds. Throttling means saving unnecessary expenses and establishing the concept of saving every drop of water and electricity. Most millionaires and billionaires started from several hundred yuan and several thousand yuan, and they all experienced the process of thrift. Secondly, we should learn to manage funds. First, we must master the budget and final accounts of funds and be aware of them; ? Second, we must master the inflow and outflow of funds, and keep an account of the source and expenditure of each fund, so that the accounts can be checked; The third is the demonstration of grasping capital investment. Every time a sum of money is invested, a feasibility study must be carried out. Only when it is profitable can you invest, and in Italy, you need to invest heavily, and small investments have profits, so as to ensure that every sum of money is used properly. In short, entrepreneurs always have an abacus in their hearts. Every time they do something and spend a sum of money, they must weigh whether it is conducive to the development of their careers, whether it is beneficial, and whether it will increase the value of their funds. In this way, they can manage their wealth well.