At the same time, with the update and development of new media technology, college students' learning consciousness has changed from passively accepting physical education class's indoctrination to actively searching for information on the Internet to obtain the sports information they want, and their mentality of participating in sports activities has changed from "I want to participate" to "I want to participate", and their awareness of physical exercise has also changed from "passive" to "active".
Extracurricular sports activities of college students are an important part of college students' participation in sports activities. New media, such as mobile phones and the Internet, diversify college students' extracurricular sports activities. Its rich and varied sports information and video resources make up for the shortage of physical education teaching. Now, more and more female college students choose to do sports in the dormitory. They use more mobile phones, computers and flat lights, and practice some simple fitness activities such as yoga and aerobics directly in the dormitory, so they can enjoy the fun of physical exercise without leaving home.
In addition, due to the continuous development of new media environment, college students' participation in sports activities is no longer limited to university campuses. Nowadays, many APP running softwares and electronic bracelets can record and publish their own sports tracks and achievements at any time, and at the same time, they can also promote exchanges between students. Therefore, emerging sports activities such as marathon, cross-country running and fun running have attracted widespread attention of college students.
With the wide application of new media in college students' sports life, mobile phones, the Internet and other new media such as live sports events and sports information push are increasingly sought after by college students for their advantages of immediacy, interactivity and mass. The use and dissemination of new media sports information provides college students with a broad space of sports knowledge and expands their channels of obtaining sports information. For example, college students don't know much about some special sports, but through the contact of new media such as mobile phones and the transmission of sports information, college students have a deeper understanding of sports events they like or don't know, and at the same time they are more actively involved in sports.
Sports consumption refers to people's investment and consumption of various sports lifestyles. As a new platform, new media is increasingly favored by college students. Almost all college students have online shopping experience, not only because the transaction price and quality of new media are comparable, but also because sports-related products in online stores are cheaper and more transparent. Moreover, because this model is rich in goods and convenient to consume, at the same time, the characteristics of online shopping and novelty and fashion just meet the students' show-off, personality and reckless consumption psychology.
School sports association is a common organization for students to participate in sports organizations. The preparation, implementation and evaluation of club activities are inseparable from the communication function of new media. By participating in sports associations, college students can better exchange skills, promote the enthusiasm of sports participation, strengthen teamwork and enhance interpersonal skills. College students can also browse the official accounts of WeChat, QQ and Weibo WeChat of sports associations to keep abreast of sports activities. The wide application of new media in college sports associations has broken through the limitations of the contents and activities of the associations, and college sports associations have also created a vast new space and new field for college students to participate in sports organizations.