1. Background analysis
As people pay more and more attention to healthy life, scented tea, as a natural health drink, is welcomed by more and more consumers. At the same time, there are more and more brands of scented tea in the market. In order to stand out from the fierce competition, it is necessary to carry out differentiated packaging design to improve the recognition and aesthetics of products. Therefore, the packaging design of scented tea is very important.
2. Design objectives
2. 1 Highlight product features
Scented tea is a kind of tea processed from fresh flowers or dried flowers, which has the characteristics of rich floral fragrance and fragrant tea taste. Therefore, two characteristics of scented tea should be highlighted in packaging design, so that consumers can see the characteristics of the product at a glance and enhance the recognition of the product.
2.2 Increase the visual aesthetic feeling
The packaging design of scented tea needs to give people a sense of beauty, and people will feel attracted when they see it. Therefore, packaging design needs to pay attention to visual effects. From the aspects of color matching, pattern design and font selection, the products are more outstanding visually and attract consumers' attention.
2.3 Environmental protection and sustainability
With the popularization of environmental protection concept, consumers pay more and more attention to the environmental protection of packaging materials. Therefore, the packaging design of scented tea should adopt environmentally friendly and sustainable materials as far as possible, which conforms to the environmental protection concept of modern consumers.
3. Design content
3. 1 color matching
Scented tea is a kind of tea with flowers as raw materials. Therefore, in the choice of color, color is the main color, such as cherry blossom powder, violet purple, chrysanthemum yellow, etc., which highlights the characteristics of scented tea. At the same time, in order to create a fresh and natural atmosphere, it can be matched with light green, light blue and other colors to emphasize the natural harmony between tea valleys.
3.2 pattern design
In pattern design, we can use the cross section of scented tea to let consumers know the texture and shape of scented tea more intuitively. At the same time, you can also take flowers as the theme, and choose different flower elements according to different flowers and colors to express the rich taste of scented tea. In addition, the packaging can also be printed with words or descriptions about scented tea, such as "fragrant jasmine tea" and "mellow rose tea", so that consumers can understand the products more intuitively.
3.3 Material selection
In the choice of materials, environmental protection and sustainable packaging materials, such as cartons and biodegradable plastics, can be used to reflect the social responsibility and environmental protection concept of enterprises. At the same time, the carton has strong plasticity, and different shapes can be designed according to the texture and shape of scented tea, which makes the packaging more stereoscopic and textured.
4. Design effect