1. Make use of the existing literature to summarize and summarize the literature research (there are too many directions to change, and it is difficult to check the duplicate).
2. Use systematic research and analysis methods to analyze the current situation of XXXX enterprises, and it is best to analyze problems (such as swot analysis and five-force model analysis). ); It seems a little high, and the combination of manuscript and chart is more convincing.
3. Data analysis through questionnaire survey (data processing can use the most basic analysis function of the background of the questionnaire star; Ability can also be analyzed by spss; The degree of innovation in this direction will be higher and the workload will be slightly larger).
Back to the topic, I don't know whether the outline of the topic has been carefully examined and approved by the tutor; Just from the outline, there are too many conceptual theories in the general direction, and too few actual situations, problem analysis and suggestions on problems.