Objective: To cultivate students' ability to carry out and analyze market research.

Content: Students work as interviewers, data processors or analysts through market research companies to obtain market information and make marketing decisions. For example, new product development, product pricing, opening up new markets, advertising creativity and so on.

References:

Based on the first-hand survey data, supplemented by relevant market research theories; Market Research Practice by Zheng Zongcheng and Jin Chen, Sun Yat-sen University Press.

Title: Analysis and Research on Establishing Modern Marketing System Structure

Objective: Students can understand the market situation, market state, sales means and methods by going deep into sales groups, companies or marketing sites, and obtain data for analyzing market information and researching, improving and creating a new marketing system structure. So as to launch a better marketing method.

Content: Based on computer network communication, using the knowledge of marketing, management and computer, this paper analyzes and studies how to design and create a new generation of marketing system and mechanism on computer broadband network and how to process information on the Internet.

References:

Marketing, network marketing, computer network, website construction and webpage production, database Vfp, Acces, management information system, etc.