Product packaging is an indispensable part in the process of commodity marketing, which can directly affect the brand image of products and consumers' purchase decisions. In order to do a good job in product packaging, the following are several skills:

Simple and powerful design

The packaging of goods needs to be as simple as possible, and the patterns and fonts should be concise and powerful; At the same time, it is necessary to highlight the company or brand logo and increase brand awareness. In the design, a large area of solid color or fixed bright color can be used to highlight the characteristics of goods, and the typesetting of pictures and fonts needs to be neat and reasonable.

Match with the target audience

Product packaging design needs to consider the target audience. For example, for products aimed at children, cute cartoon characters and other patterns with affinity can be used to attract children; For men's products, we should emphasize stability and masculinity, and adopt deep, majestic and tough colors.

Learn more about consumer demand.

When designing new products, we should develop related functions according to the needs of consumers, and how to turn these functions into achievement information and convey them to consumers through packaging to make them attractive and distinctive enough. For example, the packaging of healthy food needs to emphasize its nutritional value to attract people with high consumer demand.

Keep the prototype intact

Goods may be impacted, squeezed or even worn in different degrees during transportation and placement, so product packaging has a great influence on the product itself. When packaging, we need to consider the time and space when the product is opened, and take corresponding measures to package, so as to provide a good customer experience and product aesthetic feeling.

Differentiate from competitors

In order to be different from other competitive products in the market, we must pay attention to the innovation of product design. Even traditional products can achieve the goal of innovation and change in visual effect through the creative design of packaging. In addition, you can also use different comprehensive means such as texture and color to show the unique charm of your products and make consumers more impressed with your products.

To sum up, a successful product packaging should not only have an eye-catching design, but also need to plan the packaging according to different consumer needs and actual conditions, so that consumers can feel psychologically satisfied during the purchase process and ultimately improve product sales.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.