China original designer brand Xuan House was founded by famous designer Wang Xuan. With the brand concept of "let elegance be decent, let ID be outstanding", the image aesthetics and fashion design are integrated, and the aesthetic expression of retro elegance and inexperience is advocated. In the low-key colors and advanced fabrics, the visual elements of minimalist texture are embellished, and the exquisite craftsmanship is hidden in the details, reflecting the beauty of comfortable, quiet and luxurious ID.
Brand Manager-Wang Xuan
Founder of Xuanzhiwu Clothing Brand | Famous Fashion Designer | Image Aesthetics Expert | Chairman of IPSCA Image Aesthetics Design Committee
"I encourage everyone to be a girl with a view in her heart, starting with a dress she likes and slowly finishing the process of beauty and elegance."
—— Brand Manager and Designer Wang Xuan
Wang Xuan has 24 years of rich experience in image design and aesthetic communication. She believes that "beauty is the sublimation of following self-characteristics", and external clothing and internal personality can also produce the same frequency resonance. She hopes that every work can find the right person and put on "it", no matter what form, so as to alleviate the anxiety in life and let the beauty of elegance come from the heart.
Xuan House SS2024 spring and summer series new fashion show, this season's clothing works use high-quality selected fabrics, exquisite craftsmanship and natural pure colors, deeply understand the clothing needs of women's quality life scenes, create a unique "Xuan Feng" in a minimalist way, and give elegance a new definition.
This season's big show works are mainly natural colors. The morning of sunrise is hazy; The sun shines through the warm earth, the color is soft, and the warm sun is ironed between the clouds; The stars at night are scattered on the calm and boundless sea. Natural colors will purify all the anxiety in the heart, so that the boundary between "I" and city life will gradually fade away without being too alienated. Watch quietly and immerse yourself in your inner self.
Explore the inside story of the fabric, only use low-key design, freely break through the possibility of material restrictions, the texture is sustainable and elegant, and the luxury texture is clear at a glance. When elegance abandons prosperity and controls style and self-confidence, "Who am I" doesn't need to be deliberately expressed, it permeates the silent gas field infection and is the projection of the wearer's heart.
Take clothes as the language, release the tension and let the female spirit be seen again. Intellectual thinking is more aura in neat lines, and soft colors make gentle temperament more intellectual. The tassels are free and easy, and the personality is spliced. Designers put "diversity" design into every detail to create an elegant and unrestrained clothing experience, so that women have the confidence to get rid of all constraints, freely interpret the Excellence in every aspect, and are not afraid of scrutiny!
Not only can you walk confidently in urban buildings, but you can also enjoy the favor of life as "I". Not limited to one identity, becoming yourself without restriction, so that every woman can be born with heart and bloom gracefully, is the persistence and yearning for knowing things unchanged.