Keep up with fashion trends,
The quality is better. The price should not be too high. Decoration principle
Jewelry consumers still have a subconscious choice for jewelry stores psychologically. Many consumers say that the first impression of the store is very important. A chic and interesting shop will certainly attract more favor.
1. In-store: To reflect women's feelings and create a soft and exquisite atmosphere for women, it is best to have lighting and music.
2. Outside the store: it should be eye-catching, visually impactful and attractive, so that consumers can see it at first sight.
3. Store name: novel, close to consumers and in tune with the overall decoration style.
purchasing management
For jewelry stores, the following questions should be considered when purchasing goods:
1. Purchase cycle: trinkets are small items that are updated quickly, so the purchase cycle is relatively short. Consider buying it every day or every other day, at least once a week.
2. Purchase quantity: It depends on the financial strength and sales situation.
3. Purchase channels: large wholesalers, Guangdong, Zhejiang and other wholesale markets are rich in jewelry types; Some can also be purchased directly from manufacturers; Sometimes manufacturers don't update so quickly, so you can consider online wholesale. Online products are updated quickly, keep up with the trend and are more competitive. But also can save a lot of transportation costs.
4. When purchasing goods, how can we fully meet the needs of customers? First of all, it is necessary for buyers with market experience to choose and buy, who can accurately grasp the overall feeling of the jewelry market and the preferences of consumers. Secondly, we should often visit the jewelry wholesale market to understand the market dynamics. Third, when doing business, salespeople should always communicate with consumers and feedback customers' needs in time. Finally, we should often read newspapers, magazines and TV programs. Understand the latest fashion trends.
Ideal inventory: According to experience, an initial purchase of 40,000-50,000 yuan can cover a 40-square-meter storefront. Then "guarantee the three in one" (that is, maintain the total amount of storefront jewelry at 30,000 yuan per month, and the average monthly import price is 1000 yuan).
Managing fraud
1, jewelry placement: jewelry stores should pay attention to the placement of jewelry. In order to attract consumers' attention at the first time, we should pay attention to the following points: the placement of jewelry should not be too crowded, and we should make full use of space and match it with chic and ingenious; It's best to put the latest ornaments in an obvious position and explain them.
2, sales strategy: membership card system, consumption reaches a certain amount, you can get a membership card, you can enjoy discounts after shopping; Decline to bargain, jewelry prices are generally low, consumers are not sensitive to prices, there is no need to bargain; Special offer area, you can set up "student special offer area" or "ten yuan special offer, five yuan special offer" to mainly promote some overstocked ornaments; Characteristic areas can be set up, such as "Korean ornaments", "Tibetan ornaments" and "blue printed cloth ornaments" to highlight the characteristic management; Theme sales can further subdivide consumers' behavior characteristics of buying jewelry. According to different themes, combinations such as "lover's jewelry", "birthday jewelry", "charming headdress" and "making love with a piece of jewelry" are introduced, and each combination contains multiple trinkets. Holiday sales, using Valentine's Day, Women's Day, April Fool's Day, Mother's Day, Ghost Festival and other festivals for holiday sales.
Promotion:
1. product promotion: there are some related introduction materials about accessories on the shelves, especially the more popular accessories. For example, the introduction materials of Tibetan culture can be placed next to Tibetan ornaments to facilitate customers to understand these newly introduced ornaments.
2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.
3. Gifts: Gifts of different grades are given to customers who buy a large amount of jewelry at one time or members who have bought a large amount of jewelry at one time to strengthen the promotion of jewelry stores. Gifts can be small bookmarks, mobile phone bags and so on.