With the development of the times, after China joined the World Trade Organization, its economic cooperation with other countries has been gradually strengthened, and the cooperation with other countries has become more and more intense. To win in the world competition, we must have high-quality products and services, which is a very important condition. The important content of enterprise management is to strengthen enterprise quality management and improve product quality. If an enterprise wants to succeed, it must strengthen quality management. From the perspective of global economic development, this paper first analyzes the importance of strengthening product quality management in Chinese enterprises, then finds out the problems existing in quality management, and finally puts forward countermeasures or suggestions to strengthen product quality management in view of the existing problems.

The embodiment of an enterprise's competitive strength and development ability is to look at the quality of its products. With the continuous progress of human society and the continuous improvement of people's living standards, customers have higher and higher requirements for product quality. In the market economy, enterprises become the main body, and also the main body of product quality responsibility. In order to achieve sustainable development, we must start with the core issue of product quality, constantly strengthen product quality management and produce highly satisfactory high-quality products. Especially under the impetus of economic globalization, the competition of product quality has become the most important competition, and quality management has become the cross-century choice of domestic enterprises' development strategy. Therefore, how to strengthen product quality management has become an important research topic for enterprises.

1. Fully understand the importance of strengthening product quality.

1. 1 Strengthening product quality is a realistic need for enterprises to stand on their own long-term development.

First, product quality is the life of long-term survival of enterprises and the core of enterprise development. Only by ensuring quality can enterprises develop for a long time. Without quality, you will lose your life. In the commodity economy, the basic condition and guarantee for the survival and development of enterprises is to see whether they can provide high-quality products to meet the needs of users.

Second, the fundamental way to improve the social and economic benefits of enterprises is quality. Only when the quality problem is guaranteed can the economic and social benefits of enterprises be continuously improved, and more value can be created for enterprises and higher social benefits can be created for society. In order to achieve good quality, we should provide users with products with good performance, long life and reliability through low manufacturing cost and use cost. Therefore, good quality means good social benefits.

Third, paying attention to product quality is the fundamental need of civilized production and improving the management level of enterprises. The comprehensive reflection of enterprise management is the product quality problem. Grasping product quality is like grasping the bull's nose of enterprise management. Grasping the improvement of product quality means strengthening enterprise management and improving enterprise management level.

1.2 strengthening product quality is an inevitable need to cope with the current global economic changes, maintain growth and adjust structural policies.

With the development of economic globalization, whether in domestic market or foreign market, if an enterprise has no advantage in product quality, it will be eliminated in the market competition, unable to enter the market, submerged by the tide of market competition, gradually abandoning the enterprise in the competition and unable to develop rapidly in the competition. Therefore, the product quality of enterprises has become the most important pillar in market competition.

1.3 Strengthening product quality is an urgent need to safeguard people's livelihood and build a harmonious society.

As a product quality issue, it is not only a major strategic issue of economic development, but also a major political issue related to social harmony. The important embodiment of people's quality of life is quality and safety. The quality and safety of products are related to the vital interests of the people, the life safety of the people and the health and life of consumers. Only by paying full attention to product quality and safety can enterprises be gradually recognized by consumers and society, and produce healthier and safer products for consumers and society.

2. Difficulties in product quality management.

In essence, product quality management is to control products from design, manufacturing to use, so as to meet users' requirements, so we usually call quality management quality control. Only by strengthening product quality management can we ensure the stable development of enterprises, fulfill social responsibilities and support national economic construction. However, there are many difficulties in product quality management at present, which greatly restricts the improvement of economic benefits of enterprises.

(1) Some people in enterprises have a weak sense of quality, so it is natural to do a good job of total quality management without people. The first principle of quality management is full participation, which shows that the role and significance of people in quality management is very important.

(2) The design and development quality of individual products is not perfect. In order to have good product quality, the most critical factor is the level of product design and development, and the control of "design and development" regulates the audit process from planning, input, evaluation, verification, confirmation and change.

(3) product quality control. In particular, the product quality control of outsourcing and outsourcing manufacturers needs to be further strengthened.

3. Countermeasures and suggestions

3. 1 Strengthen quality awareness in an all-round way

First of all, we should raise awareness that enterprise management plays a vital role in quality management. Only by strengthening knowledge can managers comprehensively strengthen quality awareness. Secondly, publicize and implement the importance of product quality through meetings. Emphasizing the relationship between people and products, if everyone's work is not in place, it may lead to the unqualified product quality of enterprises. Secondly, make warning signs on a regular basis, or make pictures taken at the enterprise site into slides, and organize relevant personnel, especially those who organize operations, to watch them. Finally, strengthen the quality awareness education of relevant personnel, or restrict the quality behavior by signing a "quality responsibility letter".

3.2 Improve the quality of employees

In the product quality system, there are many factors that affect product quality, but the quality of personnel is the most basic, active and potential factor that affects quality. In order to survive and develop for a long time, enterprises must constantly update their technology and equipment. At this time, employees' knowledge and skills also need to be constantly updated, and they need to constantly learn, train, update their knowledge and improve their skills.

3.3 adhere to the "user-oriented" quality concept.

The competitive performance of products and enterprises is to satisfy users. On the road of enterprise development, many enterprises realize that only when the product quality wins the trust and satisfaction of customers can the economic benefits of enterprises be improved, enterprises can develop by leaps and bounds and be invincible in the competition.

3.4 Improve the implementation of quality management system.

The source power to realize the goals of an enterprise is execution. Execution plays a key role in the effective operation of quality management system. If the process is not good, the deficiencies can be found and improved through implementation; No matter how good the process is, if it is not implemented, it will become a boast. The operation of quality management system needs the participation of all employees in the enterprise. How can we make all employees work actively around the system requirements? In the process of promoting the quality management system, don't let every employee feel that the quality management system is a constraint and restriction to them. In the process of implementation, we should not simply ask employees to do things in strict accordance with the provisions of the system, but should help employees find more effective ways to do things on the premise of meeting the requirements.

3.5 Strengthen the construction of enterprise quality culture

Quality culture also plays a very important role in product quality, which guarantees and promotes organizational decision-making behavior, business behavior, employee behavior and enterprise development direction. If an enterprise wants to be clear about its dominant position in the competition, the construction of corporate culture centered on quality is the key point.

First, we should increase publicity. Enterprises should make use of major activities to publicize the importance of product quality management, publicize superficial quality concepts, truly regard quality as their own life, and strengthen quality is related to the success or failure of enterprises. Pay attention to product quality management. Secondly, it is necessary to cultivate employees' sense of belonging, let them take the enterprise as their home, establish a strong sense of hardship, sincerely care about the future and development of the enterprise, and look for every opportunity to improve product quality, work quality and production efficiency, so that the enterprise can achieve sustainable development. Third, pay equal attention to moral encouragement and material rewards, timely publicize and reward outstanding personnel in excellent quality management, pay more attention to them, form a good atmosphere in which all staff care about product quality, and make the construction of enterprise product quality management culture develop better.

In a word, the quality of enterprise products plays a vital role in the development of enterprises. Therefore, product quality management is very important in enterprises and has become the top priority of enterprise work. At present, with the competition of economic globalization, in order to gain a firm foothold in the competition, it is necessary to strengthen the quality management of enterprises, make quality management really play its role, continuously improve product quality and promote the economic benefits of enterprises, so as to make greater progress in social benefits.

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