Blog marketing is a tool to develop online marketing with blog as an online application form. It is a marketing method that companies, enterprises or individuals use blog, a network interactive platform, to publish and update the relevant profiles and information of enterprises, companies or individuals, and pay attention to and respond to customers' related questions and inquiries on the platform in time, and help enterprises or companies get the top position of search engines for free through a powerful blog platform, so as to achieve the purpose of publicity.

Advantages of blog marketing:

1, high subdivision and accurate positioning.

2. Strong interactivity, high trust and good word-of-mouth effect.

3. It has great influence and guides the trend of online public opinion.

4. Seamless connection with search engine marketing and good integration effect.

5. Conducive to long-term interests and cultivate loyal users.

[Edit this paragraph] Blog marketing strategy

1. Select a blog hosting website and register a blog account.

That is, choose a blog marketing platform with perfect functions and stability, which is suitable for the development of the enterprise itself, and obtain the qualification to publish blog articles. When choosing a blog hosting website, you should choose a blog hosting website with relatively large visits and high credibility, and you can analyze and judge it according to the global website ranking system and other information. For a professional blog site in a certain field, we should not only consider its traffic, but also consider its influence in this field. Blog hosting sites with high influence have high credibility of their blog content.

2. Choose excellent blogs

In the early stage of marketing, the first condition of using blog to spread enterprise information is to have a blog with good writing ability. Blogs can also promote enterprises, such as corporate culture, product brands, etc., and at the same time publish their own life experiences, work experiences and comments on some hot topics, especially when the blogger who publishes articles is an influential person in a certain field, the published articles are more likely to attract attention, attract a large number of potential users to browse, and provide readers with opportunities to understand corporate information through personal blog articles. It can be seen that marketing blogs need to be based on good writing skills. Therefore, the blog marketing of enterprises needs to be based on excellent blogs.

3. Create a good blog environment

Enterprises should insist on using blogs for a long time and constantly change the content of blogs, so as to play its long-term value and its due role and attract more readers. Therefore, it is necessary for enterprises engaged in blog marketing to create a good blog environment, adopt a reasonable incentive mechanism, stimulate the enthusiasm of blog writing, and urge enterprise bloggers to have sustained creativity and enthusiasm for writing. At the same time, we should encourage them to insist on publishing blog articles that are beneficial to the company in their personal activities outside their normal work, so that after long-term accumulation, the information of enterprises on the network will accumulate more and more, and the probability of being discovered by potential users will greatly increase. It can be seen that using blogs for marketing is a long-term process of accumulating votes.

4. Coordinate the differences between personal views and corporate marketing strategies.

Bloggers are individuals, but online marketing activities belong to enterprise marketing activities. Therefore, blog marketing must correctly handle the relationship between the two. If the blog articles represent the official views of the company, then the blog articles will lose their individual characteristics, and it will be difficult to gain the attention of readers, thus losing the significance of information dissemination. However, if blog posts only represent personal views and are inconsistent with corporate positions, they will be restricted by enterprises. Therefore, enterprises should train some employees with good writing skills to write, and what they write should not only reflect the enterprise, but also safeguard their own views and information dissemination. Only in this way can we get the attention of potential users.

5. Establish your own blog system.

When the blog marketing is successful, enterprises can consider using their own servers and establishing their own blog system, which is open to employees, customers and other outsiders. The service of blog hosting website is free. The service provider does not assume any responsibility, so the service is not guaranteed. If the service is interrupted, a lot of resources accumulated by enterprises through blogs will be destroyed at one time. If you use your own blog system, it can be managed by a special person and backed up regularly to ensure the stability and security of the blog website. Moreover, an open blog system will attract more peers and customers to apply for setting up their own blogs, so that more people can join the blog propaganda team of enterprises and expand the influence of enterprises on a larger level.

[Edit this paragraph] Blog marketing value

1. Blog can directly bring potential users.

Blog content is published on blog hosting websites, such as www.bokee.com's website (www.blogger.com). These websites often have a large number of users, and valuable blog content will attract a large number of potential users to browse, thus achieving the purpose of transmitting marketing information to potential users. Developing network marketing in this way is the basic form of blog marketing and the most direct value expression of blog marketing.

2. The value of blog marketing lies in reducing the cost of website promotion.

Website promotion is the basic content of enterprise network marketing. After a large number of enterprise websites are built, there are no effective promotion measures, and the number of website visits is too low, which reduces the actual value of the website. Through the way of blog, the information of enterprise website (such as the link of a popular product, the link of online coupon download website, etc. ) appropriately added to the blog content to achieve the purpose of website promotion. Such "blog promotion" is also a very low-cost website promotion method, which reduces the general paid promotion expenses or increases the number of visits to the website without increasing the website promotion expenses.

3. The content of blog articles provides users with the opportunity to obtain information through search engines.

Multi-channel information transmission is the guarantee of the effectiveness of network marketing. Through blog posts, users can increase their chances of finding enterprise information through search engines. The main reason is that, generally speaking, blog websites with large visits are better than the search engines of general enterprise websites, and users can find these enterprise blog contents more conveniently through search engines. The so-called search engine visibility here means that as many web pages as possible are included by major search engines. When users use related keywords to search, the location and summary information of these web pages are more likely to attract users' attention, thus achieving the purpose of promoting websites by search engines.

4. Blog articles can easily increase the number of links on corporate websites.

Getting links from other related websites is a common way to promote websites. However, when an enterprise's website is not well-known and the number of visitors is low, it is often difficult to find valuable websites to link to. It is natural to link to the company's website through your own blog post. Having the qualification to publish blog articles increases the initiative and flexibility of website links, which may not only bring new visits to the website, but also increase the advantage of the website in the ranking of search engines, because some major search engines, such as others, take the number and quality of links of a website by other websites as one of the factors to calculate its ranking.

5. The research on readers' behavior can be realized at a low cost.

When blog content is popular, blog websites have also become a place to communicate with users. In case of doubt, readers can post comments, so as to understand readers' views on blog content, and authors can also reply to readers' comments. Of course, you can also set up a link to the online questionnaire in your blog post to facilitate interested readers to participate in the survey, so as to expand the scope of the online questionnaire on the website, and at the same time, you can directly communicate the questions in the survey with readers, making the online survey more interactive. Therefore, the effect of online survey is improved, which means that the research cost is reduced.

6. Blog is one of the ideal ways to establish the brand effect of authoritative websites.

As a personal blog, one of the best ways to become an expert in a certain field is to set up your own blog. If you insist on blogging, the information resources you create will bring you considerable visits, including various valuable articles, website links, practical tools and so on. These resources will help you write more articles continuously, thus forming a virtuous circle. In fact, the accumulation of such resources does not require too much investment, but its return is considerable. The same is true for corporate blogs. As long as we insist on in-depth research in a certain field and strengthen multi-level communication with users, it will provide an effective way to gain brand recognition and loyalty of users.

7. Blogging reduces the potential loss of being surpassed by competitors.

In 2004, blog has become one of the hottest words in the world. Not only the number of users participating in blog writing has increased rapidly, but also the number of netizens browsing the content of blog websites has increased dramatically. In fact, the time cost spent on blogs has been compensated by other saved costs, such as the content written for blog websites, which can also be used to update the content of enterprise websites or published in other media with marketing value. On the other hand, if you are overtaken by your competitors because there is no blog, the loss is immeasurable.

8. Blogs make marketers change from passive media dependence to self-publishing information.

Under the traditional marketing mode, enterprises often need to rely on the media to publish enterprise information, which is not only limited, but also relatively expensive. When marketers have their own blog garden, you can publish all the information you want at any time! As long as the information does not violate national laws and is valuable to users. The appearance of blog has brought great changes to marketers' marketing concepts and marketing methods. Every enterprise and everyone has the right to publish information freely. How to effectively use this right to serve the marketing strategy of enterprises depends on the knowledge background of marketers and their ability to apply blog marketing.

[Edit this paragraph] Blog marketing discussion, blog marketing practice

[Edit this paragraph] Features of blog marketing:

1, public welfare

This is the quality of a good blog. There is nothing wrong with making money through blogs, but don't put 20 advertisements on a new blog that doesn't have much traffic yet. After writing some good articles and getting a certain amount of traffic, you can consider gradually putting in a small amount of advertisements. If you have a very popular blog, you can advertise at will, but if your blog is not so popular, people will think that you are only after money.

Step 2 be simple

Leonardo da vinci once said that "simplicity is the ultimate beauty". Don't add a lot of decorations to your blog, it's messy and useless. You don't need a blog full of pictures or 20 different RSS feed buttons. What you need to do is to make your content as convenient as possible for readers.

3. Interaction

Many bloggers only think about themselves when writing, so few people leave effective comments. Maybe you are looking for skills to reply to your blog. In fact, the most important thing is to put readers first.

4. Readability

This is the foundation of blogging. Bloggers should first consider readability before designing font color, size and style. No one likes to read a blog with small words, dim colors and disorder.

Misunderstanding of blog marketing;

Blog door is not necessarily the wealth door of network marketing. Not long ago, I read a case in which a French wine producer gained word of mouth by sending wine to a French blog, and then expanded sales through word of mouth, which achieved good social and economic effects. But if this case is put in China, it is debatable. Some domestic blogs, especially celebrity blogs, are written by gunmen. The gunman may have the urge to taste wine, but he may not be keen on writing about the feeling of drunkenness. Maybe the winery will beat the dog with meat buns. If you don't want meat buns to hit dogs, you have to use blogs as public relations. Most of China's blogs are not as romantic or even realistic as French blogs. Their fame comes at a price that ordinary small businesses can't accept. At present, the blog phenomenon of online marketing in China mainly focuses on enhancing corporate popularity by enhancing personal popularity, such as the blog of Sany Heavy Industry.

If the network is used as a marketing tool, then we must understand the advantages of the network, such as cost, speed and diversity. The illustrated network marketing tool is more effective than a single email, website and online advertisement.

"Flowers are not flowers, fog is not fog, and online marketing has no weight." For enterprises, there is no version of online marketing, so we must identify enterprises in specific operations to avoid crossing the road.

Blog writing rules10 (/SEO/112.htm)

1, follow the basics. The basic law of writing is certain. You will find that many blog posts don't follow spelling and grammar well. Of course, blogs don't need to stick to the traditional publishing form, but if you want readers to read easily, you'd better follow these basic rules.

2. Be concise. Although blog writing does not need to consider the limitation of article length like publications, readers' time is precious. Netizens usually watch a lot of content. If you don't express your views directly, they will stop reading your blog.

3. News value. Blogs need to be newsworthy, interesting, useful and humorous. Some blogs don't pay attention to these, so the effect is not ideal.

4. Useful content. It is newsworthy, but "useful" is the most important thing. People like interesting things, but you are not a professional. They won't subscribe to your blog, they just come back for fun. You may have other specialties, such as being good at telling stories, which is also an advantage, but it is not enough for people to subscribe. The main reason why people subscribe to or often read your blog is that your content is useful to their daily work and life.

5, easy to browse. People subscribe to a large number of blogs. There is no time to watch it once a day. So you should be able to let them browse quickly and grasp the main idea of the article quickly. If your article is full of long paragraphs, no one wants to read it. The best way to browse articles quickly is to list them. Let people understand the main points at a glance. Another good way is to highlight your main points.

6. Show the title. The title needs to be concise and attractive. Without a good title, no one will read your article. There are too many articles in their feed readers, only focusing on the titles that attract them. Of course, the content of your article should match the title.

7. First person. This may be the biggest difference between blog writing and other writing. In general publications, the convention is to keep the author neutral. But blogs are different. You are you, with thousands of prejudices. The more opinions you express, the better. There are millions of blogs on the Internet, and it's hard for you to be different unless you write something unique, that is yourself.

8. Continue the link. Although blog is independent and self-sufficient in the web portal, it is also a part of the internet, and we should make full use of this benefit. Let other articles provide knowledge background for your masterpiece, and let readers continue to read in depth through links. Try to provide them with excellent links.

9. Do a good job of editing. It's full of typos and untidy typesetting. It's disgusting. Unlike other writing, blogs need self-proofreading. We should carefully proofread and even rewrite word for word, because if something goes wrong in the future, we can only blame ourselves.

10, pay attention to Haobo. You should not only pay attention to blogs with similar topics to yours, but also look at other excellent blogs. Good blogs will gradually emerge over time. Look at what they do well, others do badly. Keep studying, and soon you will become an example for others to learn.

How does blog marketing increase traffic?

In the article Kaibo, we briefly listed the summary of our series of articles. Before, we compared the similarities and differences of various blog ways. Next, from the perspective of marketing, we explained step by step how to increase the number of audiences (that is, traffic) and improve the quality of communication. Then it expounds the hidden factors of retaining users, talks about how to open up the unique communication channels of blogs, and explains how to tap potential users. After these contents, it is expected that non-marketing contents such as competitor intelligence analysis, blog website monitoring and finding possible public relations crisis will be added. In order not to make our series seem to have too much concentrated technical content, the description of page beautification puts in the hidden factors of retaining users, and the induction of third-party services is put into other communication channels of blogs. This paper first outlines how to increase traffic, and then selects one or two topics to explain in detail.

The idea of increasing traffic seems uncomfortable. In other words, it's better to call it increasing traffic. Visitors are the audience, and increasing traffic almost means increasing influence, which means the better the marketing effect. In order to break through your access restrictions, you need some guidance.

1, the key to traffic is high-quality content. Here are only some methods, in case you come to the conclusion that content is not the main factor. So it is listed here, and the specific content will be explained when the communication content is added.

2. Positioning of the website. Because of the unclear positioning, it is difficult to attract a fixed user group, and even hinder the users who have arrived. For the final effect of marketing, it is sometimes necessary to give up some inappropriate users, such as positioning in the news media, so that even if you like poetry, you should give up friends who come because of poetry.

3. Maintain an appropriate update frequency. Do not update frequently or for a long time. The update frequency is related to the nature of the blog. If it is a comment, 1 or 2 days 1 is a good frequency. Many friends like to see new content every day.

4. Attract readers to reply to the interaction. Asking questions is the best way to start a discussion. Friends are sincere and willing to contribute what they have learned. In addition, you can also design hidden topics, or use tricks like deliberately expressing controversial views, but remain sincere when you are uncertain.

5. Search engine optimization. Can search engine optimization be used under the restriction of blog service providers? The answer is yes! First of all, you can use hot keywords in the article, which is a bit like embedding irrelevant words in the article. In addition, you can also increase the internal links of the website. If you are an independent blog server, you can do more. Static pages and optimizing the internal structure of blogs are effective methods.

6. Add links extensively. The more you use blogroll or other ways of link exchange and link exchange, the easier your blog will be visited. Moreover, because others have linked to your blog, linking represents the importance of the Internet to a certain extent. The more links, the more important your website is.

7. Expanding other promotion methods in blogs is also the most important content. Blog has its own unique way. You need to enter the field of blogging to find these ways that are different from other websites. Let's save them for last.

Six laws of efficient blog marketing: the importance of health and family can not be ignored.

For blog marketing, efficiency is undoubtedly a huge challenge. The endless usefulness and entertainment of the Internet make us have too many things to do in the limited 24 hours. Therefore, to make efficient use of these 24 hours and do more things without damaging more important things in life, the importance of health and family can not be ignored.

Law 1: Search engine optimization is the most important.

All the information in the world is obtained through search engines and abstracted from other people's information, and then all our netizens extract this information and look at it. For the acquisition of information, search engine is a well-deserved trump card, because its spider program can collect information almost omnipotently on the Internet.

Now more than 90% netizens in China will use search engines to get the information they want, so it is very important to get excellent rankings in search engines. So the bidding ranking was born and SEO was born. Then the search engine marketing method based on this layer is the source of information display and the main traffic of the website.

One of the advantages of blog is that you can get the top ranking of the keywords you need without participating in bidding, so it is the first priority of blog efficiency to optimize the keyword search engine. Of course, don't cheat

Law 2: Blog information is long-term.

Access information and e-mail are usually the main sources of blog interaction. If you check messages and emails all day and reply to them one by one, or just browse the contents of emails, then you really can't accomplish anything important. You must accept the fact that it is normal that some messages in blog posts are not answered, and some unread messages in your inbox can be dealt with later. Just like fishing, it's a long distance.

Law 3: The blog project starts today.

Most web workers got into the habit of making long-term plans, but in the end, half of the tasks were not completed. They even try to carry out every plan, thinking that this attempt can help them complete these tasks.

No matter how many schedules and timetables you make, bloggers are still the people who accomplish these tasks. If you don't finish a long-term plan on time or just overwork, you will leave more tasks for the next day and increase your pressure. Therefore, it is very important to calmly analyze your own abilities and limitations and work out what you can really accomplish in one day.

Maybe what you should do at this time is to turn on the computer, write down three or four major tasks and save them as a file called "Today", or make a simple and inflexible timetable, such as what to do now.

Rule 4: healthy wealth twins

This is a fact. This becomes more important when you work long hours, sit in a chair and stare at the computer, and there is no fresh air outside. If it is not done well, it will cause some serious health problems. If you are in poor health, you can't expect to work efficiently. Nothing is more realistic than these two viewpoints in network work. So stay healthy, after a day's work, go outside, breathe some fresh air, take a walk, do exercise, go to the gym, go to the stadium, or do something else to make up for your hard work.

Law 5: Do a good job in marketing with tools.

The Internet is a sea of network applications, just as there are thousands of applications to help you make various blog marketing plans. The important thing is to find the application that suits you and make your work more efficient. You should do some preliminary research and get advice from web workers, who has rich experience in the same field as you. They know which tools are best for trading.

Law 6: Be alert to the time trap.

The network is endless. Sooner or later, you will fall into this trap, playing online games all day, participating in community networks, or killing time. . . . It's not that these things are useless, but once you indulge in them, you will suck up your blog time. Therefore, it is a good idea to effectively manage these time devourers and get rid of most of them.

[Edit this paragraph] Books. blog marketing

Author: (America) Jeremy Wright Translator: Hong Huifang

Market price:? 39.80

Publishing House: China Financial and Economic Publishing House

Page number: 242 pages

Publication date: 2007

ISBN:97875005943 14

Version: June 2007 version 1.

Binding: paperback

Format: 16 format

brief Introduction of the content

The shopping center is undergoing earth-shaking changes. The traditional way of communication between corporate marketing and public relations departments and customers has long been subverted. If you can't introduce this change into your own enterprise in time, you can only watch yourself being surpassed by your competitors. No matter what industry you are in, blog is an important tool for successful marketing in the network age!

In this book, Jeremy Wright, an authority in the field of blog marketing, expounds the reasons and ways for enterprises to join the blog tide, and analyzes the strategies for effective interaction with customers. Readers will be able to understand how to plan brand-new marketing strategies, novel product concepts and new concepts of comprehensive transformation from the real feedback of customers.

Tell the story of Microsoft, Sun Computer, Google, Disney and General Motors giving full play to the role of blogs, and share real cases, so that your company can also benefit from blogs.

Brief introduction of the author

Jeremy Wright: Top Blog Consultant. His clients include Ford, Microsoft and Yi Bei. Ensight.org, a business technology blog he runs, attracts at least 250,000 readers every month.

Media recommendation

book review

In the network era, enterprise marketing has new tactics, which can improve sales performance, build brands and win by surprise. Broaden the contact range between enterprises and customers and open up a brand-new network marketing model.

The shopping center is undergoing earth-shaking changes. The traditional way of communication between corporate marketing and public relations departments and customers has long been subverted. If you can't introduce this change into your own enterprise in time, you can only watch yourself being surpassed by your competitors. No matter which industry you are in, blog is an important tool for successful marketing in the network age.

General Motors Corporation (GM) has implemented the new concept of "Let customers give advice for GE", and encouraged people to leave messages on their blog FastLane, which has now become one of the top 500 blogs in the world.

Disney Channel uses blogs to simplify internal communication and improve the efficiency of program production and broadcasting teams.

Microsoft's product development team will first understand the feedback left by customers on the blog, and then make major improvements to the corresponding programs.

Boeing used blogs to collect customer feedback and developed a brand-new "787 Dreamliner".

"All the good suggestions have been included in this book. Go and read it! It sounds as if the fate of your company depends on it. But this is by no means empty talk. "

—— Excerpted from the preface of Direct Sense Blog by Dave Taylor.

Editor's recommendation

The shopping center is undergoing earth-shaking changes. The traditional way of communication between corporate marketing and public relations departments and customers has long been subverted. If you can't introduce this change into your own enterprise in time, you can only watch yourself being surpassed by your competitors. No matter what industry you are in, blog is an important tool for successful marketing in the network age!

In this book, Jeremy Wright, an authority in the field of blog marketing, expounds the reasons and ways for enterprises to join the blog tide, and analyzes the strategies for effective interaction with customers. Readers will be able to understand how to plan brand-new marketing strategies, novel product concepts and new concepts of comprehensive transformation from the real feedback of customers.

Tell the story of Microsoft, Sun Computer, Google, Disney and General Motors giving full play to the role of blogs, and share real cases, so that your company can also benefit from blogs.