1. Set the label background color.
Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In Document Settings-Canvas, set the background color and check the print background, and then click OK.
2. Set up promotional labels
rice
part
1). Click the button "Draw rectangle with rounded corners" on the left side of the software to draw a rectangular box on the canvas, double-click the rectangular box, set the fill type to "solid color" and the background color to "red" in the graphic properties-Basic, and click OK.
2) Click "Insert" on the left side of the software.
Bitmap picture
Button, draw a bitmap object on the canvas, double-click the bitmap, click the+button in Graphic Properties-Data Source, select Manual Input as the data object type, click Browse in the lower left corner, and select the picture to be inserted-Open Edit-OK.
3) Click the "Entity A" button on the left side of the software to draw an ordinary text object on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.
In the text, set the color to white, and then click OK.
4) Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.
In Basic, set the fill type to "solid color" and the background color to white. Set the alignment under the text window, such as left alignment, right alignment, center alignment, etc. ). Take center alignment as an example.
3. Set the main contents of the promotional product label.
First, refer to step 2- 1), draw a rectangular box, and set the fill type as solid, the background color as white, the line thickness as 0, and the rounded corners as 2 in "Graphic Properties-Data Source", as shown in the figure:
Secondly, ordinary text objects are used in the white rectangular box to add commodity attributes: commodity name, model, specification, original price and activity price. The drawing method of ordinary characters is as shown in 2-3), which will not be described here.
To draw a line, click the "Line Segment" button on the left side of the software, and hold down the shift key to draw a line on the canvas, as shown:
4. Set the activity price filling position
Click the "Drawing" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, set the font type as Haettenschweiler and the font size as No.26 in the "Graphics Properties-Text" window, and then click "Modify" in the "Data Source" to delete the default data. In the status box below, click Manual.
In Basic, the filling background color is white and the thickness is 0.2. Click OK.
After setting, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect a printer to print.
Behind the marketing strategy of Daphne's gold brand with wide distribution and multi-pronged, Daphne has a core idea "brand".
In the early 1990s, consumers in China didn't attach importance to brands, but in order to expand the domestic market, they had to own their own trademarks and take the brand route to effectively compete with more and more low-priced shoes in Chinese mainland. As a result, several Taiwan Province cadres of Yong En Group brainstormed and came up with the brand "Daphne".
At that time, there were few shoes advertisements on mainland TV, and the advertising budget of Yong En Group in the first year when it entered the Chinese mainland market included 6,543,800 yuan. "Beauty 100 points, beauty without discount" is a TV advertisement for Chinese mainland Daphne women's shoes. With the advertisements of TV and newspaper media, it has been broadcast in various regions of Chinese mainland.
Daphne's quarterly newsletter is also very special. It is not only provided to consumers free of charge, but also provides the latest information on clothes and shoes, as well as various planning themes and friends' mailboxes, which has become a publication that many young people are happy to read.
At the same time, she planned the Miss Daphne selection meeting, made Miss Daphne a model for Daphne's shoes, and arranged for Miss Daphne to take a photo with a famous movie star. Shu Qi used to be Daphne's spokesperson before she became famous, so as to improve the popularity and identity of Daphne's women's shoes.
In addition, in the self-organized trade fair, in addition to inviting managers and supervisors of major shopping malls to visit the factory, they also cooperated with models to perform. At that time, it was still a new skill to promote products in this way, so it received quite a warm response and gradually opened up the market. One out of every eight pairs of women's shoes in China is printed with the logo of "Daphne", which can be said to be the first brand of middle-priced women's shoes. General manager Chen Xianmin, the soul figure behind Daphne brand and founder, 1987 boldly went west, and his peers called him "Guo Taiming in shoes".
Goal: to build the status of the first brand of footwear industry. Make Daphne a favorite brand for customers to buy. Let the brand become an enterprise that enjoys a high reputation in the eyes of the public and employees are proud of it. Producing and selling high-quality brand products to meet women's personalized demand for fashion will continuously expand market share and increase profits in order to repay employees, partners and consumers. With the core strategy of "multi-category, multi-brand, multi-grade and multi-channel", the Group is committed to becoming a brand company that leads fashion and provides comfort.
News reading guide
Daphne, a domestic brand of women's shoes, recently announced that after Daphne Impression and Debina, the group has launched another clothing brand "Daphne Life", and its first brand-new life image store has also opened in Shanghai Mayflower Life Plaza. Wang Yixuan, an analyst at Zero2IPO Research Center, believes that Daphne's efforts in the clothing industry mean that the company will develop in the direction of multi-brand and multi-category. At the same time of diversified expansion, Daphne constantly controlled the number of franchise stores and gradually implemented the development direction of self-operated channels.
Daphne's 20 12 net profit of 950 million has been reduced 1 13 franchisee.
Daphne (002 10) In order to optimize the sales network, in 20 12 years, the direction of expanding core brands continued to focus on direct stores, during which * * * 1 13 franchise stores decreased, the most in the past year. Chen Yingjie, Chairman and Chief Executive Officer, explained that the Group's development strategy is based on direct marketing, supplemented by franchising, so direct marketing and franchising can coexist, but the sales performance of franchise stores should be reviewed from time to time.
Daphne's 20 12 "layoff" price war can't cure the pressure of footwear inventory.
When the footwear market as a whole suffered from the cold winter, some well-known shoe enterprises were not spared from layoffs. As a well-known shoe enterprise brand, Daphne Group also fell into a "layoff storm" in 20 12, with 300 people laid off nationwide, and the reduction ratio reached 10% or 12%. The e-commerce department is the hardest hit area for this layoff. Under the influence of the economic downturn, the wave after wave of layoffs finally subsided in the response of the outside world: Daphne Group is optimizing its restructuring, and the impact of this adjustment accounts for 0.7% of the total number of employees in the group, and Daphne will not end its e-commerce business.
Daphne's new e-commerce director is in place, saying that she will never give up e-commerce
The news that Daphne laid off nearly 300 people was confirmed, and the e-commerce department, once considered to be very successful, was the most affected. Three executives in the e-commerce department were unfortunately laid off. The outside world questioned: This means that Daphne will give up the e-commerce business. Huang Yingzhe, head of Daphne, believes that "the new head of the e-commerce department has been put in place, and Daphne will never give up e-commerce.
Daphne Dangdang flagship store sales increased by 2 times.
In 20 13, the investment manager of Dangdang gave Daphne a series of suggestions, such as the choice of the main payment, the price band of the style, some characteristics of the style, and some suggestions on the daily maintenance and decoration of the store. According to the characteristics of Daphne's customer base, Dangdang also recommended Daphne's accurate and personalized recommendations to a group of customers who have purchased university textbooks and supplementary books.
Dangdang Investment Manager's suggestion soon took effect: Daphne's monthly sales in Dangdang gradually increased, especially after attending Dangdang Tail Goods Exchange, Daphne's new products and tail goods were sold at the same time, and the sales quickly exceeded one million. The sales of Daphne's flagship store in Dangdang also tripled. On June 8, 20 14, Dangdang's new product flash purchase platform was launched. As the first brand launched on Dangdang's new flash shopping platform, Daphne's latest model was listed at the same time in new flash shopping and specialty stores, winning consumers' favor with less than 50% discount. The afterheat of the e-commerce war between Suning and JD.COM has not yet subsided, and Daphne has also staged a storm of "abandoning insurance" in e-commerce business.
According to media reports, according to Daphne's internal staff, Daphne laid off nearly 300 people at its Shanghai headquarters, and three executives in the e-commerce department were laid off. In response, the company responded that it was only the company's post adjustment, denied giving up the e-commerce business, and said that the company would adjust the department because the performance of the e-commerce business did not meet expectations.
According to the Investor newspaper, Daphne, a brand of women's shoes, was caught in a dispute because of joining, and her "going to join" practice caused some franchisees' dissatisfaction and even resistance. More than 10 franchisees, including Hubei Province, complained to the Shanghai Administration for Industry and Commerce and the People's Government about Daphne.
Under the pressure of public opinion, Daphne renewed her contract with some franchisees, but the franchisees were still not satisfied. Some franchisees told reporters that because the price and goods problems have not been solved, there is still no bottom psychologically. In addition, according to the reporter's investigation, the franchisees who renewed their contracts were only in Hubei, and franchisees in other regions did not receive the notice. The franchisees who have not received the notice said that if they still can't solve it, they will take legal channels.
Direct store promotion leads franchisees to defend their rights.
On September 4th, a red poster, 99 yuan, was posted on the glass of a Daphne store near Yuquan Road, Haidian District, Beijing. The staff who are placing goods in the store told reporters that these are the latest styles this summer, and there are special promotions in 79 yuan.
It is understood that most of Daphne's specialty stores all over the country are carrying out promotional activities from 79 to 99 yuan, and Daphne's direct stores have been doing it since Tanabata. However, this activity made Ms. Xia, a Daphne franchisee in Huanggang, Hubei, somewhat depressed and even angry.
"On August 17, 2007, Daphne's direct store started the promotion of" 79~99 yuan ",but our average purchase price was 120~ 135 yuan, not counting the labor, transportation and rental costs. It used to sell for more than 2000 a day, but now it can't be sold at all. We sold 400 yuan the day before yesterday and 500 yuan yesterday. " On September 4, in a telephone interview with reporters, Ms. Xia said angrily that Daphne was forcing franchisees to quit.
In February 2009, Ms. Xia signed a three-year franchise contract with Daphne, with an investment of about 500,000 yuan. Two years ago, in order to open the market, Ms. Xia has been in the store-raising period and has not made much profit. She thinks she can start to recover the cost. But on June 2, 2009, 165438+ Daphne told her that the company would not join and would not renew the contract after it stopped.
"I received it immediately. When signing the contract, Daphne said that she could keep doing it unless she didn't want to. With so much hard-earned money invested, if you don't renew your contract, you won't renew it. How can we recover the cost? " Miss Xia said.
At the same time, Daphne began to put pressure on franchisees in terms of price and goods. So Ms. Xia began to constantly negotiate with Daphne, but she was disappointed again and again.
Ms. Xia's experience is not a case. According to the reporter's investigation, Daphne franchisees in Henan, Chongqing, Zhejiang, Shaanxi, Guangxi, Hunan, Hubei and other places have experienced similar situations. Even before some franchisees' contracts expired, Daphne unilaterally stopped supplying.
At the end of August, Ms. Xia and several Hubei franchisees joined forces to complain to the Shanghai Municipal Administration for Industry and Commerce and the people's government where Daphne's headquarters is located. Under the pressure of media exposure and public opinion, on September 7, 201/kloc-0, most Hubei franchisees reached an agreement with Daphne, and Ms. Xia renewed her contract for two years. But Daphne still didn't explain the goods and promotional prices. Ms. Xia said that although the contract was renewed, if the price and goods can't be solved, the franchisees still can't make money, and we will continue to defend our rights.
According to the reporter's understanding, franchisees in other regions except Hubei have not received Daphne's notice of renewal. Ms. Wang, a Daphne franchisee in Chongqing, told reporters that she has not received Daphne's notice yet. If Daphne still doesn't respond, she will hire a lawyer to sue.
The reporter once asked Daphne's public relations director Huang Yingzhe about this matter. In the media statement, he said that both parties are not allowed and should not violate the spirit of the contract or relevant national laws, and the special affairs office will properly negotiate and handle it according to the specific conditions of the relevant franchisees.
Withdrawing from the alliance is accused of "killing donkeys"
According to public information, as of June 30, 20 12, Daphne * * * had 4,598 direct stores and/10 10/0 franchisees. In the first half of the year, there were 4 new direct stores and 45 fewer franchisees.
Jason (a pseudonym), the former manager of Daphne, told reporters: "Daphne's joining began a long time ago. At the beginning, there were 5,000 franchisees and direct stores 1 0,000, with a ratio of 5 1. Later, I joined slowly and became 1 turn 5, but the remaining franchisees began to recover. "
The shoes and clothing market is depressed. Considering the cost, the general enterprise will not take back the franchise stores. Then why did Daphne do it?
"After a period of rapid growth, enterprises entered a stable period, especially when the economic form declined, and growth began to be weak. Where is the bottleneck at this time? It is mainly the standardized management and efficiency improvement of terminal stores, especially franchise stores. Therefore, all brand enterprises hope to transform to direct sales to ensure the sustainable growth of profits. " Bian, general manager and chief consultant of Shenzhen Excellence Growth Management Consulting Co., Ltd. told the reporter.
Daphne's 20 12 semi-annual report shows that the turnover of 20 12 in the first half of the year was HK$ 5.08 billion, up by 28.9% year-on-year, and the operating profit increased by HK$1.0% to HK$ 700 million, but the gross profit of the core brand "Daphne".
The goal of channel direct selling is gradually clear.
Judging from the current situation, Daphne is not only optimizing the franchisee structure. Ma Gang, an independent clothing critic, believes that Daphne's purpose is obvious, and she wants to be completely direct. In the first half of the year, Daphne increased 465,438+065,438+0 direct stores, while reducing 45 franchise stores, and the proportion of the company's core brand direct stores increased to about 83%.
Store opening ceremony
Daphne, the first brand of popular women's shoes in China, held the opening ceremony of its 4000th store in Chinese mainland in Guangqi City today, officially kicking off the 25th anniversary celebration of the Group. To this end, Daphne's brand image spokesperson and Taiwan Province well-known group S.H.E came to the scene to help out.
With the wonderful live dance performance, the whole activity kicked off, explaining Daphne's transformation from a young and ignorant girl to a mature woman. Then, a video about Daphne's 25-year growth shows us a distinctive Daphne. At the end of the painting, all eyes are focused on the symbolic opening of the brand on the screen. Mr. Huang Yingzhe, the brand spokesperson, opened the Daphne LOGO with the guest S.H.E. Together with S.H.E., he opened the special key for Daphne LOGO modeling. With the gripping music and dazzling stage lighting, the atmosphere was pushed to a climax. It is worth mentioning that Selina, a member of S.H.E, who was unable to attend, also sent her most sincere wishes to Daphne through video. At the end of the activity, Daphne also invited two Weibo fans to play interactive games with S.H.E, which brought a surprise to the audience.
At the event site, the organizer also set up a special exhibition area to explain Daphne's 25-year shoemaking history. From the first pair of shoes when the brand was born, to the 1 100,000 pairs and the1100,000 pairs, and then to the classic timeless shoes with the largest sales volume in history, these precious Daphne commemorative shoes feast their eyes on the guests. Among them, Daphne's wedding shoes specially designed for Ella and Selina and Hebe's bridesmaid shoes were exhibited for the first time, which attracted everyone's attention. The display of these shoes also conveyed the Daphne brand's unremitting pursuit of improving women's image and temperament through a pair of good shoes and seeking a wonderful life in self-confidence.
Looking back on the development path of 25 years, Daphne's efforts in segmenting the consumer market have never stopped, meeting the fashion needs of consumers of different ages with targeted designs. Up to now, 16' s own brand Daphne and SHOEBOX shoe cabinets, the first shoe store in China, have been established one after another. In addition, we also cooperate with internationally renowned high-end footwear brands such as ALDO to develop sales business in China. Today, Daphne has grown into a diversified fashion group company with a series of well-known footwear and clothing brands. As the first brand of popular women's shoes, Daphne enjoys the reputation of industry vane in brand modeling, quality control and corporate social responsibility.
The grand opening of the brand's 4,000th store also marks Daphne's leading position in the footwear industry. Taking this opening ceremony as an opportunity, Daphne wants to break the cocoon into a butterfly, start a new journey of glory, inject new vitality into the brand, bring more surprises to everyone with a brand-new image, and become a brand company that leads fashion and provides comfort.
What color matches pink best in the poster? Do not show soil, it is best to have four color values. Thank you. The color you match must not show soil.
Lavender, sky blue, light orange, light yellow and black are all acceptable.
But you can also make a pink poster with pink, white, black and lavender through the change of pink.
Posters mainly highlight the propaganda content, not too flashy and not too deep in color matching, otherwise the key points will not be highlighted.