Good posters can not only show products, but also leave a deep impression on consumers. Compared with commercial print advertisements, posters have the advantages of low cost, wide coverage, convenience and quickness. I read an article in the spoon class before, which mentioned many problems that need attention in poster design. Some routines can be used directly:

1, borrow movies or legends

Launching new products is a big event for the brand. At this time, the brand will launch multiple sets of posters. Especially for products that consumers are not familiar with, it is not easy to close the distance with customers from the beginning. The easiest way is to find stems from well-known film and television dramas.

2. Join forces with other brands to promote sales.

Many brands are trying to cross the border. The strong alliance between brands can not only improve the viability of products, but also transform the original competitors into partners and enjoy popularity and market together with competitors or other brands.

3. Use cartoons to "amplify" the efficacy of products.

Comics are pictures depicting life or current events in a simple and exaggerated way. It has gradually become a popular reading, especially a favorite of students. When the theme content is expressed in the form of cartoons, the expressions of characters are often more exaggerated, and the text content is also hot.

4. Express the sense of quality with minimalist style.

Different styles express different meanings. Compared with the strong color styles of McDonald's and KFC, the elegant and pure color minimalist style is gradually favored by some people who pursue high-quality life. Minimalist poster design will also reflect the height and high quality of products.