In recent years, China's tea industry has developed rapidly, the industrial scale has been expanding, and the export volume and amount have hit record highs. In 2008, the planting area and tea output of tea gardens in China ranked first in the world, and tea exports ranked third in the world. The continuous expansion of tea export scale has played an important role in improving the level and competitiveness of China's tea industry and increasing the income of tea farmers. In 2008, the planting area of tea gardens in China reached 6.5438+0.6 million hectares, and the tea output was 6.5438+0.24 million tons, accounting for 654.38+0/3 of the world total. In 2008, China exported 297,000 tons of tea, with an export value of US$ 682 million, second only to Kenya and Sri Lanka. The financial crisis will have a certain impact on tea trade, but it will not cause a fatal blow to the tea export industry. The export situation will improve in the second half of 2009, and it is optimistic that the export in 2009 will be the same as last year. Facing the severe economic situation in 2009, export enterprises should strengthen international market expansion, study consumers' tea drinking habits and preferences, and produce marketable tea products. In addition, enterprises should strengthen the quality and safety of exported tea, strengthen self-discipline awareness, standardize their own behavior and avoid vicious competition. According to customs statistics, in 2008, China's tea exports reached a record high, reaching 297,000 tons, earning 682 million US dollars. Among them, the main product is green tea. In 2008, the export volume was 223,000 tons, which was the same as the same period of last year, amounting to US$ 487 million, an increase of 13%. However, the low level and low quality of China's tea export structure are still the shortcomings of current tea export.

In 2008, global tea sales increased and output decreased. In 2009, the global tea market may continue this trend. It is expected that the imbalance between supply and demand will lead to a rapid increase in tea prices. In 2008, global tea sales increased by 4.8% year-on-year, while tea production decreased by 1.2%. The United Nations Food and Agriculture Organization believes that even under the influence of the economic crisis, global tea sales will still increase in 2009, and tea production will still decline due to climate and regional political factors. The contradiction between market supply and demand may further push up the price of tea. The data shows that black tea accounts for more than 70% of the global tea market. Due to the tight supply, the price of black tea has risen rapidly in the past two years. In Kenya, the world's largest black tea market, the price per kilogram of black tea rose to $3.4 in early 2009, setting a new high in recent years, close to the historical high of $3.5. In terms of tea production, the output of the top five tea-producing countries accounts for about 70% of the global total output. Morocco is the largest tea export market in China and the traditional green tea export market in China. Moroccan tea imports from overseas are increasing year by year, of which 98.3% comes from China. The quality of products exported from China to Morocco has declined seriously, which has threatened the stability and sustainable development of the market. Tea enterprises should strengthen export quality management and maintain the stability and development of Moroccan tea market. Japan is China's second largest tea exporter, and China is Japan's largest source of tea imports, with a share of 52%. China tea accounts for 65,438+08% of the imported tea market in the United States, slightly higher than that in Argentina. China's tea exports to the United States will continue to show a steady growth trend. Russia is a big country in tea consumption and import in the world, but tea consumers in this region generally lack perceptual knowledge of China tea, and the popularity of China tea is far lower than that of Sri Lanka and India. However, with the rapid growth of Russian economy and the improvement of consumption level, China's tea exports to Russia have a broad growth space. Although the inspection requirements for pesticide residues in imported tea are getting higher and higher in the EU, China enterprises have gradually adapted to the requirements of EU standards through years of efforts and positive measures, and the tea exported to Europe has started to stop falling and pick up. China's tea exports to the EU have great development space and potential. As long as China tea enterprises take appropriate measures, China's tea exports to Europe will show a rapid growth trend.

This research report, led by China Research Institute Puhua Consulting Co., Ltd., makes an objective and multi-angle analysis and research on China tea market based on a large number of materials and data provided by National Bureau of Statistics, Ministry of Commerce, General Administration of Customs, China Tea Circulation Association, China Tea Society, China Economic Prosperity Monitoring Center, China tea business situation, China Industrial Research Network and various newspapers and magazines at home and abroad. The report makes a detailed analysis of the development demand, market competition pattern, market segments and the development of main producing areas of China tea industry. The report also focuses on the market development of tea industry in China, as well as the market development trend and marketing strategy of tea industry. The report is informative, rich in charts, in-depth in analysis and intuitive in comparison, which provides tea enterprises with insight into the opportunities in the fierce market competition and can adjust their business strategies accurately and timely according to their own environment. At the same time, the report provides accurate information and scientific decision-making basis for industry research rules, industry policy formulation and investment group entry.

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