However, despite the unlimited prospects, for an immature market, when the east wind of the policy blows, the disadvantages of vocational education begin to be exposed.
"The shortage of high-quality teachers is one of the biggest problems that plague vocational education." Guo Jinnan, CEO of Si Er Education, told 36Kr. His school, Schell Education, has gathered a large number of young professional lecturers who are active in the front line. They are more professional, practical and young users. At the beginning of its establishment, they saw the pain points of teachers facing the accounting vocational education track.
On the other hand, it is difficult to guarantee the class time of part-time lecturers, which leads to the mismatch between the course updating progress and the students' learning progress, and even the failure to update the course before the exam, which can not guarantee the formation of a standardized teaching system in colleges and universities. "From the user's point of view, this is an experience that needs to be optimized."
Schell was the first institution to promote the "full-course multi-round live class". Guo Jinnan said: "We hope to provide a more immersive learning experience, which means that lecturers need to fully cooperate in time and give priority to the scheduling of live classes."
At the beginning of its establishment, Schell decided to break the model of taking part-time lecturers as the mainstay and insist on building high-quality full-time teachers. In Searle's teaching philosophy, the lecturer is not only the presenter of the course content, but also the provider of teaching services. In an interview with 36Kr before, Guo Jinnan also mentioned: "Accounting training is different from K 12, and it has very high requirements for teachers in professional fields. Teaching effect is the first path to build a corporate brand, and the improvement of teaching effect depends on more professional and sustainable service delivery in the whole scene. "
In the choice of teachers, Schell advocates that "professional people do professional things", and an excellent lecturer should be rooted in his own professional field and have rich practical experience. According to 36Kr, there are about 20 full-time lecturers, all of whom are professionals with practical experience related to the subjects they teach. They not only have high-level knowledge reserves, but also inject practical experience into teaching and provide better content and services.
"From an institutional point of view, we empower lecturers from many aspects such as capacity building and professional teaching and research."
The content of accounting knowledge is closely related to the actual work and is repetitive. Based on the teaching process, Schell will customize the growth plan for each lecturer and conduct targeted training according to all dimensions of teaching ability. At the same time, the course evaluation mechanism is introduced, and the course fragments are regularly selected to comment on the performance of the teachers, and one-on-one counseling is carried out to iterate the course effect.
In addition, Schell Education has established a modular support team. For example, professional teaching and research teams help lecturers complete manuscripts and proofreading; Optimize the lecturer's teaching concept, teaching skills and speech ability with a full-time production team. For another example, for scenes such as on-site teaching, through continuous training and evaluation, the communication ability between lecturers and users is cultivated.
In 36Kr's view, while recruiting full-time talents, the self-built training system of startup companies means that the cost pressure continues to rise, which will affect the development and expansion of enterprises to some extent.
In this regard, Guo Jinnan believes that enterprises always face long-term and short-term trade-offs. Long-term cost investment may not bring immediate short-term benefits, but it is to trace the source and solve the fundamental problem. "What we hope to do is to gain the motivation for long-term development by solving some fundamental problems."
In any industry, giants will always be those enterprises with advantages in supply, and before they become giants, they will inevitably go through a long process of exploration and construction, which is also a difficult problem that Guo Jinnan is leading the team to overcome.
Looking back on the next five or even ten years, Guo Jinnan and the team believe that "this must be a difficult and correct route."