Title: 1. Brand strategy of advertising planning II. Advertising strategy planning. Advertising integrated marketing communication strategy. Analysis on the basic strategies of advertising planning. Specific requirements for advertising creative research: 1. Write any one of the above five topics, to the point. 2. The number of words in the paper is about 3000 words. (2500 words for junior college) 3. If necessary, the specific research content can be subtitled under the theme of the paper. 4. Require a clear and prominent theme, sufficient arguments and clear discussion. 5. If you don't write within the above topics, plagiarize or plagiarize other people's papers, the papers with the same content will be zero.

The format of paper requires the size of paper: A4 paper; Page setup: left margin: 30mm, right margin: 25mm；; Top margin: 30mm, bottom margin: 25mm. Cover: the title of the paper is less than 25 words, official script, No.2, in bold; Abstract: Song Ti and Xiao No.4; Keywords: 3 ~ 5, Song Ti, Xiao No.4, 3 spaces between keywords; First-level title: Song Ti, No.3, bold, with one line before and after the paragraph, left-aligned, and one line in a single row, such as: 1 course paper; Second-level title: Song Ti, No.4, bold, one line before and after the paragraph, left-aligned, and one line in a single column, such as: 1. 1 course paper; Third-level titles: Song Ti, Xiao No.4, bold, one line before and after the paragraph, and one line on the left, such as 1. 1 course paper; Text: Song Ti, Xiao No.4, with a row spacing of 20 Jin; References: Song Ti and No.5, the writing format should be strictly in accordance with the requirements of the specification; Figure (Table): Title Song, No.5, bold, Content Song, No.5, Table Note Song, No.5.